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Afternoon Creative

Make an unforgettable impression. Polished brands and websites for designers, builders, and makers who are ready to stand out.

04/11/2025

Honored to see this green and plum bathroom featured in

This project captures so much of what I love about design, honoring the history of a home while infusing it with warmth, color, and personality.

Thank you to Apartment Therapy for such a thoughtful feature and to the wonderful collaborators who helped bring this vision to life.

Swipe to see the before and the whole transformation ✨

→ Read the full story: https://www.apartmenttherapy.com/victorian-meets-modern-bath-redo-37515973

Designer:
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29/09/2025

If you’ve been swooning over wallpaper but feel intimidated by all the different options, like peel and stick vs traditional, material, roll length, width, pattern repeat, repeat style, etc., you’re not alone. But here’s my pro tip to help you get started:

Open your friendly chat gpt, put in your room dimensions and the wallpaper specs, and let chatty guide you in figuring out how much you need to order. It might ask you about windows and doors, overages, and some other preferences too.

In just a few minutes, you’ll know exactly how many rolls you need and what your next steps are, and you can finally tackle that wallpaper project you’ve been eyeing. Easy breezy, right?

What kinds of projects are you dreaming of? Let me know in the comments and I’ll tell you how AI might be able to assist!

13/08/2025

What if your brand wasn’t something you had to create from scratch, but something you could simply uncover?

In our next workshop, Your Design-Led Brand: Translating Human Design Into a Business That Reflects You, I’m bringing in Kristen Toscano, Human Design Translator and Strategist, to explore:

• How to use your Human Design Profile to understand your natural way of leading, teaching, influencing, or connecting

• How your unique design shapes your positioning in the marketplace and helps you attract the right clients

• How to show up online in a way that feels more effortless, aligned, and true to you

If you’re rebranding, niching down, or simply wanting to be more consistent in your marketing, this is your chance to discover a branding approach that works with you, not against you.

The details:

When: Tuesday, August 19th at 12pm ET

Where: Zoom (link in bio)

Cost: Free!

Save your spot through the link in bio.

31/07/2025

I’m going to be honest. I’ve been struggling.

For months (years?), I’ve been thinking about how to properly launch the interiors side of my business. I kept running into the same questions: How do I connect it all? How do branding and web design fit into the same world as interiors? I know they speak to different audiences, but as a solopreneur and mom, I really, really don’t want to manage two separate brands.

It felt like I had to choose between two paths. But then, it clicked. Channeling my inner Martha Stewart, I’m going to own it all. Make it an ecosystem.

Not separate businesses. Not competing offers. Just one cohesive brand that reflects the full picture. Because the truth is, I’ve never been about only one thing. I’m deeply invested in thoughtful design, whether I’m building a brand that helps a business grow or reimagining an old house to feel more like home.

If you’ve ever struggled to connect the dots between different parts of your work, you’re not alone. And if you want to learn how to turn your brand into an ecosystem, send me a DM and let’s talk. I will even *happily* nerd out with you with diagrams and flowcharts.

25/07/2025

Happy weekend from this colorful yet cozy living room!

Interior design:
Photo:
Styling:

24/07/2025

When I’m designing an interior space, I’m looking for a few main things:

1 - What are the functional needs of the space? How will it be used?
2 - What are the existing architectural elements that can be incorporated, enhanced, or updated, and
3 - How should someone feel when they are in the space?

Once those items are figured out, the design form flows.

Take this office, for example. When taking stock of the square footage and contours of the once dark, underused, unfinished storage space, I hit the jackpot. I found a hidden window that had been blocked by a closet jutting out from the neighboring room.

I removed the closet, opened up walls, put in new floors, plaster, and ceilings, new lighting, cheery paint, and floral wallpaper. I added ample storage under the sloped ceilings and even slipped in a perfectly-sized chaise lounge for times when a change of scenery is needed.

The space is now a light-filled office that is the happiest room in the house, the perfect place to spend the workweek, if I do say so myself.

Plus the added bonus that light from this window now floods the hall and down the stairway, making light magic every morning 🤌.

Want to see what your space can do? Send me a DM to learn more about my interior design services.

Design

16/07/2025

I’ve noticed lots of new faces around here, and it’s been a while since I introduced myself, so here it goes.

Hi, I’m Elana. I’m a multidisciplinary designer and the owner of Afternoon Creative, a design studio with one foot in graphic design and the other in interiors.

On one side, I help businesses in the design and construction industry attract the right clients through strategic branding and websites, delivered in just two days to fit even the busiest schedules.

On the other, I help homeowners—especially those lucky enough to live in old houses—bring out the story of a space, honoring its original character while making it feel functional and fresh for modern living. I love reimagining floor plans, obsessing over tile and just-right paint colors, and turning quirky corners into moments of magic.

My style is bold but balanced. I gravitate toward color, pattern, and thoughtful details that make a space or brand feel truly personal.

Beyond my business, I’m a mom to two littles and a weird-but-lovable 60lb dog. And my favorite form of self-care? Hands down organizing a messy drawer.

Whether you’re here for branding, interiors, or a little bit of both, I’m so glad you’re here!

Now your turn: what’s your favorite way to recharge?

13/07/2025

Bye bye beige, things are getting colorful in here! Some WIP snapshots of last week’s site visit, before we moved in. Can’t wait to share more!

And what do you think of these green coffered ceilings? Personally, I’m obsessed.

09/07/2025

Pinterest isn’t just for mood boards. It’s one of the most powerful (and underused) marketing tools for creative businesses.

Join us on Tuesday for our next workshop:

**How To Use Pinterest To Grow Your Business** with Pinterest marketing expert .time_

You’ll learn how to use Pinterest as a visual search engine that brings you traffic, client inquiries, and long-term visibility without the pressure to constantly post new content.

The details:

When: Tuesday, July 15, 2025 | 12 to 1 PM ET
Where: Zoom
Cost: Free!

If you’re a designer, maker, or creative entrepreneur who wants more visibility without relying on social media every day, this is for you.

✨ Save your spot now (link in bio) and tag a friend who needs this!

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http://www.afternooncreative.com/

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