Buffer

Buffer Grow your audience on social and beyond. 🚀
Buffer helps you build an audience organically. Learn more at buffer.com/resources.

We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, and individuals to help drive meaningful engagement and results on social media.

160,000+ small businesses like yours use Buffer to build their brand on social media every month. Buffer’s

publishing, analytics, engagement tools, and link in bio tool are carefully-chosen and highly-refined in order to help small businesses get off the ground and grow. We're excited to see you succeed on social!

- The Buffer Team

A music side project. A read-later queue. A LinkedIn post archive. 1,310 Pokémon cards.Swipe to see what four Bufferoos ...
08/24/2026

A music side project. A read-later queue. A LinkedIn post archive. 1,310 Pokémon cards.

Swipe to see what four Bufferoos built with the API 🤳



Four Buffer teammates built something on our API this year using the same workflow as everyone else.

Swipe 🤳

🎵 brandon aka kid lightbulbs wrote his own voice guidelines, then had a GitHub Actions workflow draft and schedule daily posts for his music project, Unstream: Support music artists directly

📚 Miguel David built a macOS app that triages his Readwise queue and drafts a summary he edits before sharing

💼 Simon built a LinkedIn co-Simon pulls his post archive weekly through the Buffer MCP and suggests topics he then workshops

🃏 Joe Birch drops in a zip oJoe Birch card photos, Claude reads each one, and the listings and posts queue up

And every one drafts into Buffer, where they review the content before anything publishes.

🔗 Check out the Buffer API at the link in bio and/or tell us what you build in the comments!

As of today, Buffer is a connector in Claude! 🎉You can now review your analytics, plan, write, and schedule a full week ...
08/12/2026

As of today, Buffer is a connector in Claude! 🎉

You can now review your analytics, plan, write, and schedule a full week of posts in a single conversation:

📊 Ask what worked. "What were my top posts this month?" pulls real data from your Buffer account.

✍️ Draft from what's working. Take your best-performing post and ask for three more in the same shape.

🔁 Reshape for another channel. Take one idea and rewrite it for LinkedIn, Threads, or X.

📅 See what's already scheduled. Ask what's going out this week across every channel, and move things around without opening your calendar.

💡 Save an idea for later, straight into your Buffer content library so it's waiting when you sit down to write.

🗓️ Send it all to your queue, ready to publish at your best times.

All of it works with the channels you've connected to Buffer, across all 11 we support, from LinkedIn and Instagram to TikTok and Bluesky. Everything you create in Claude shows up in Buffer, where you and your team can review it before anything goes out. 💙

🔗 Setup is quick, and it's live now. We hope you love it as much as we do!
https://buff.ly/WvpNYXp

07/30/2026

We spotted this on Threads and had to weigh in! Shout out to Blake Adam | Twin Dad | UGC Creator for this great question. 🙌

(Also, kirsti lang will never pass up an opportunity to talk about Buffer’s Duplicate feature.) 👀

80 community questions a week, four Slack channels, one volunteer. Swipe through how Angie Obiesie built a pipeline that...
07/20/2026

80 community questions a week, four Slack channels, one volunteer.

Swipe through how Angie Obiesie built a pipeline that turns a morning of questions into a week of posts in her voice 👉

Full build breakdown on the blog — link in bio 🔗



Angie volunteers as a community lead at a tech non-profit that gets 80 questions a week

In addition to the volume of work, a significant hurdle was the lurkers. The most stuck members never asked questions

Her fix: make the answer public before the next person has to ask

The workflow follows five steps

The ideas are spaced out in Buffer for Angie to review

This build gave her 15–20 hours a week back

Full build breakdown on the blog — link in the bio 🔗

Just one day to go! What could it be? 👀
07/14/2026

Just one day to go! What could it be? 👀

Brandon Green (brandon aka kid lightbulbs), a Staff Product Manager here at Buffer and founder of Unstream (Unstream: Su...
07/13/2026

Brandon Green (brandon aka kid lightbulbs), a Staff Product Manager here at Buffer and founder of Unstream (Unstream: Support music artists directly), described his marketing strategy as “impulse posting.” Think of something, drop everything to write it, forget about it for two weeks.

So he built an automation that runs the whole thing:
⏰ GitHub Actions fires the job every Monday at 9 a.m.
🎵 His artist database and shipped-features log supply the raw material
✍️ Templates built on his own voice guidelines shape each post so it’s all genuine copy
📣 The Buffer API schedules the full week across Instagram, Threads, and Bluesky

The result: 21 posts a week across 3 platforms, zero manual triggers — and the content pool grows on its own as the product grows.

How he built it (and what you can steal even if your stack looks nothing like his) is all on the blog. Link in bio 🔗

07/10/2026

Coming on July 15. 👀

Selling one Pokémon card means a listing, a description, photos, and a social post. Joe Birch (Joe Birch), a senior engi...
07/06/2026

Selling one Pokémon card means a listing, a description, photos, and a social post. Joe Birch (Joe Birch), a senior engineer here at Buffer, had over 1,000 to sell.

So he built a Mac app that runs the whole pipeline:
📸 He photographs cards in batches and drops a zip into the app
🃏 Claude reads each card — name, set, rarity, edition, condition
🛒 The listing goes live on his store via the WooCommerce API
📣 The Buffer API queues a post for every card, timed for when buyers are online

The social step is the part most sellers skip, and it’s the one that matters most. Card collectors don’t hunt marketplaces — they spot a card in their feed and click through. A listing nobody sees doesn’t sell.

The tally so far: 1,310 products listed, 1,000+ posts in his Buffer queue, and about $20 in total AI costs.

The full build breakdown on the blog, including his takeaways for selling anything physical. Link in bio 🔗

07/01/2026

We recently moved our newsletter, The Weekly Scroll, to Substack and received a few questions about it.

There were three main reasons:

🔠 Simple feature set
🛠️ Building expertise with a social platform
✨Social by default

See what we’ve done so far at the link in bio🔗

And if you’re curious about anything else regarding our newsletter, Tami Oladipo is on standby to answer all questions.

What do you do when 42% of your social clicks land on a “404 — page not found”?That was the problem facing Anthony Franc...
06/29/2026

What do you do when 42% of your social clicks land on a “404 — page not found”?

That was the problem facing Anthony Franco, founder of QualityAssuranceJobs.com

So Anthony built a new solution. The results:
→ +200% X impressions
→ +18.8% job-page views
→ +13.6% active users
→ +70% likes

Want the full breakdown? Read the article on the blog. Link in bio 🔗

Address

Boston, MA

Website

Alerts

Be the first to know and let us send you an email when Buffer posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Buffer:

Shortcuts

Share