Buffer

Buffer Grow your audience on social and beyond. 🚀
Buffer helps you build an audience organically. Learn more at buffer.com/resources.

We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, and individuals to help drive meaningful engagement and results on social media.

160,000+ small businesses like yours use Buffer to build their brand on social media every month. Buffer’s

publishing, analytics, engagement tools, and link in bio tool are carefully-chosen and highly-refined in order to help small businesses get off the ground and grow. We're excited to see you succeed on social!

- The Buffer Team

05/28/2026

Buffer’s API is here! 🎉 One connection to 10 social platforms.

Ask ChatGPT or Claude to brainstorm and schedule your post for the week. Layer Buffer into the rest of your stack, or build something totally new on top of it.

The best part so far has been seeing what people have built:

A marketing coordinator running reporting across 77 channels in nine countries.

A creator who built a Friday morning Slack bot that audits what’s posted, what’s scheduled, and what’s missing.

A developer who built a whole new feature on top of the API and shipped it to 2,000 users.

Buffer has always been about giving you one place to manage your entire social presence. The API takes that further. 🤩

Available on all Buffer plans, including free.

Happy building! → link in bio ✨

05/22/2026

The best time to post on Instagram, Facebook, Threads, and X is exactly the same.

Well, almost! According to our latest data, posts shared at 9 a.m. on Thursdays on Instagram, Threads, and Facebook tended to get the most engagement of the entire week.

On X, it was also 9 a.m., but on Tuesday.

We found this so fascinating! It also tracks when you consider the demographic similarities across these social networks. 👀

Want more details? Head over to the full report on our blog or our YouTube channel. Link in bio!

05/19/2026

If you’re posting YouTube Shorts, there is one day of the week that comes out tops! 🩳

We looked at 2 million shorts to find when engagement actually peaks, and Friday evenings dominate the leaderboard:

📈 Friday at 4pm
📈 Friday at 6pm
📈 Friday at 7pm

The broader pattern is evenings between 6pm and 11pm — which tracks if you think about how people watch Shorts. It’s a scroll-before-bed activity, not a lunch-break one.

Worst times to post? Weekday afternoons, 12pm to 5pm. Friday is the only exception.

Full day-by-day breakdown — for shorts and long-form — is on the Buffer blog and our YouTube channel. 🔗 in bio!

05/18/2026

Putting yourself out there online is intimidating. Doing it for the first time on a buttoned-up platform? Even more so! 👀

One year ago, our Operations Manager Suzanne had around 900 LinkedIn followers. She’s closing in on 4,000 now! 🤯

Two shifts made the difference:

1. She put in the reps 💪🏽. When you’re new to posting, a flop feels like a personal indictment. The more you post, the more you realize the algorithm just isn’t on your side that day, and the sting stops feeling so personal.

2. She leaned into what she found fun: memes, humor, and fun soundtracks. Showing up differently in a buttoned-up feed is a strategy of its own, and posting what you enjoy makes consistency a whole lot easier. 💙

🎥 In this video, Suzanne goes deeper on what unlocked her first year of creating!

What would you tell someone just starting out? Share in the comments. 💬

05/13/2026

Batching saves your sanity, but only if you stop trying to do everything in one sitting.
1. Pick one format, one platform, one theme
Don’t mix carousels with reels with text posts. Pick a lane so your brain stays in one mode the whole session.
2. Separate writing, filming, and editing days
Batch by task type, not by piece of content. One day for scripts. One day for filming. One day for edits.
3. Build a rough drafts buffer first
Walk into your batch session with raw material already captured. Voice notes, screenshots, half-formed thoughts. Refinement is faster than creation from zero.
4. Schedule it the same day you finish
Finished content sitting in a folder is wasted work. Queue it up before you close the laptop. Future you will thank past you.
Batching only works if you protect it from your own context switching.
ContentMarketing CreatorEconomy PersonalBranding SocialMediaStrategy ContentCreatorTips SmallBusinessMarketing MarketingTips ContentPlanning CreatorLife SocialMediaManager

05/12/2026

This is the only one of our Best Time to Post analyses that *one* time was so much stronger than the rest.

For long-form YouTube videos, Sunday at 10am reigns supreme. 🥇

We analyzed more than 2 million YouTube videos to find the times that drive the most engagement. The other slots weren’t even close!

The broader pattern? Mornings win for long-form on YouTube. Between roughly 8 and 11am is where the engagement happens.

Full day-by-day breakdown is on our YouTube channel and the Buffer blog. 🔗 in bio!

05/10/2026

Gaining followers is the relatively easy part. What happens after the follow is the work! 👀

We just dug into nearly 2 million posts across six platforms, and one thing showed up everywhere: replying to comments lifts engagement on every single one.

On Instagram, it’s a 21% lift! 🤯

But the bump isn’t even the best part. The best part is who’s still around six months from now because you showed up in their comments.

🎥 Sabreen, our Senior Brand and Community Manager, goes deeper on the difference between a follower count and a real community.

05/08/2026

Possibly the most surprising finding from our analysis of more than 2 million YouTube videos and shorts — the best times to post each format is *completely* different.

We just analyzed both long-form videos and shorts to find the exact times people are most likely to engage.

▶️ Long-form videos peak in the morning. (Sunday mornings, specifically.)

▶️ Shorts peak in the evening. (Fridays are the best!)

It makes sense when you think about how people watch each format. Shorts are scroll-to-unwind content — idle entertainment. Long-form is often more purposeful: learning a new skill, or checking in with a favorite creator over a Sunday morning coffee.

So if you’re posting both, try scheduling them at opposite ends of the day!

Full breakdown — including the best times for every day of the week — is on our YouTube channel and the Buffer blog. 🔗 in bio!

05/06/2026

A little time capsule from the Buffer retreat in Barcelona! 🇪🇸

Last week, Buffer teammates from 24 countries gathered for our annual retreat. We asked a few of them what made the week special, & the answers came back beautifully consistent: the people, the food & the stories, meeting new teammates in person for the first time.

51 weeks of the year, we work remotely. This is the one week we get to be in the same place, at the same time. And every year, it reminds us why we do it this way! 💙

04/26/2026

DAY 1: Reporting live from Buffer’s 2026 annual retreat in Barcelona, Spain! 🇪🇸✨

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Boston, MA

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