Buffer

Buffer Grow your audience on social and beyond. 🚀
Buffer helps you build an audience organically. Learn more at buffer.com/resources.

We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, and individuals to help drive meaningful engagement and results on social media.

160,000+ small businesses like yours use Buffer to build their brand on social media every month. Buffer’s

publishing, analytics, engagement tools, and link in bio tool are carefully-chosen and highly-refined in order to help small businesses get off the ground and grow. We're excited to see you succeed on social!

- The Buffer Team

The best content idea you’ll have this month might be hiding in a post you wrote two years ago.Shivani (Shivani Shah) bu...
06/15/2026

The best content idea you’ll have this month might be hiding in a post you wrote two years ago.

Shivani (Shivani Shah) built a tool on the Buffer API to prove it. It pulls her published LinkedIn posts into one searchable place, then an AI chat reads back through everything and finds the “buried seeds” — those throwaway lines you dropped once and forgot, the ones that were actually a whole post waiting to happen.

One example: a single sentence about preferring Zoom interviews over email turned into a fresh angle on the hidden cost of remote work. She never would’ve gone looking for it.

30+ ideas later, she’s basically stopped starting from scratch.

We’ve got the full build on the blog — including a lighter no-code version if you don’t want to build an app. Link in bio.

06/09/2026

Buffer 🤝 Claude

(or 🤝 your AI tool of choice)

was one of the first folks to get Buffer plugged into Claude via the MCP. 🤓 This is how he uses it to make his work as a creator a whole lot smoother.

The MCP works with other AI tools, too! It can be used to:

- Draft and schedule content
- Repurpose posts for other channels
- Save ideas to and tidy up your Create space

P.S. Connecting Buffer to your go-to AI tool via the MCP is super easy. Check out the link in our bio for the step-by-step guide.

06/08/2026

A bad hook almost guarantees your content goes unnoticed. But a good one isn’t luck or magic — it’s four things working together: format, platform, psychology, and the algorithm.

broke all of it down for the Buffer blog, including the psychology behind why we actually stop scrolling, how to write hooks for text vs. video, and why the same line can pop on LinkedIn and flop on TikTok.

Guide will be at the link in bio. Save it for the next time you’re filming ✅

06/04/2026

At the start of the year, Bufferoo set a goal to reach 5,000 followers on Instagram by the end of the Q2 2026. Now that it’s June, it’s crunch time and she has a little under 30 days to reach the goal.

Since recording this update, she’s crossed 3,000 followers! Follow along to see whether she reaches the goal.

06/02/2026

Last week we launched our public API, which means the people who’ve always wanted to build their own workflows on top of finally can! 🥳

- The agencies coordinating dozens of client accounts
- The creators layering Buffer into the rest of their stack
- The teams who want publishing to fit the shape of their work

In this video, Joe Birch, Staff Engineer at Buffer, and tech lead behind our API: gets into the principles we built the API on, and what we’re watching for as builders take it live.

If you’re building something with the Buffer API, we want to see it!

06/01/2026

Want to build your own content OS, a simple publishing automation, or hook Buffer up to your own app? đź‘€

With the API, you can!

→ Create and schedule posts across every channel Buffer supports
→ Spin up new content ideas
→ List and filter channels
→ Pull your scheduled and published posts
→ Tap into account and organization data

…and a whole lot more.

It opens a lot of doors for developers, agencies, and anyone who wants Buffer to fit into the way they already work. We can’t wait to see what you build with it!

For a step-by-step walkthrough of how to get started, head over to Buffer’s YouTube channel — the full getting-started guide is up there now.

,

05/28/2026

Buffer’s API is in general availability! 🎉

One API, eleven social platforms, official partnerships with Meta, LinkedIn, X, and others. The first time Buffer’s full surface area is open to builders.

🎥 In the video, our Staff PM Amanda Marochko walks through where to start: the developer portal, the graphical explorer, and our MCP server if you want an AI agent publishing for you.

This shipped on the work of engineers, designers, product, support, marketing, and the partner teams at the platforms that matter most.

What it opens up: creators wiring Buffer into a Slack bot or Lovable app, marketing teams plugging Buffer into the AI workflows they already run, and developers building full integrations on one schema.

Analytics, community, and the rest of Buffer come next, shaped by what builders push us toward. đź’™

If you build on the Buffer API, send it our way. We want to see it. ⬇️ 💬

05/28/2026

Buffer’s API is here! 🎉 One connection to 10 social platforms.

Ask ChatGPT or Claude to brainstorm and schedule your post for the week. Layer Buffer into the rest of your stack, or build something totally new on top of it.

The best part so far has been seeing what people have built:

A marketing coordinator running reporting across 77 channels in nine countries.

A creator who built a Friday morning Slack bot that audits what’s posted, what’s scheduled, and what’s missing.

A developer who built a whole new feature on top of the API and shipped it to 2,000 users.

Buffer has always been about giving you one place to manage your entire social presence. The API takes that further. 🤩

Available on all Buffer plans, including free.

Happy building! → link in bio ✨

05/22/2026

The best time to post on Instagram, Facebook, Threads, and X is exactly the same.

Well, almost! According to our latest data, posts shared at 9 a.m. on Thursdays on Instagram, Threads, and Facebook tended to get the most engagement of the entire week.

On X, it was also 9 a.m., but on Tuesday.

We found this so fascinating! It also tracks when you consider the demographic similarities across these social networks. đź‘€

Want more details? Head over to the full report on our blog or our YouTube channel. Link in bio!

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