05/21/2021
What should be considered as a good CTR?
In digital marketing the higher your CTR, the better your ad performance is. A perfect (and unattainable) CTR of 100% would mean that every person who saw your ad clicked on it, which is almost impossible these days. Conversely, a 0% CTR would mean that your ad has not received any clicks. It’s always important to seek the ways for maximizing your CTR to increase efficiency of your funnel, and each niche would differ in methods of achieving this.
Let's see what the situation is in practice:
◾ For one account, we have over 10 0+ campaigns running with a CTR of LESS than 0.30%, which still end up bringing us amazing sales performance.
◾ Out of those campaigns more than 50 have ACoS less than 20%, and 30 with ACOS below 30%.
◾ Don’t be scared by low values of CTR, as you can optimize other parts of your funnel to generate massive sales with satisfactory ACOS values🤟
Don't let CTR be the deciding factor when optimizing your campaigns.
Level up your online sales and ads performance with Nyle ⤵
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