Path2Response LLC

09/03/2026

The donor relationship just got a rewrite. 📝 There are 7 trends are reshaping fundraising in 2026, and most nonprofits aren't ready.
The shifts:
🔹 Donor value > donor volume
🔹 AI now shapes how donors find you, not just how you reach them
🔹 DAF gifts are 12x larger — and growing mainstream
🔹 Trust is becoming the real competitive edge

Why it matters: The old playbook measured transactions. The new one measures relationships.
Bruce Hammer breaks down all 7 shifts and what to do about them.

Trends Shaping Fundraising in 2026 Insights gathered from 20+ nonprofit leaders representing agencies, nonprofits,consultants, data providers, and technology partners.Whether you joined us in the room at The Bridge Conference or are reviewing these trends from afar, one truth is clear: the donor rel...

09/01/2026

Balancing Subscriber Acquisition Cost (SAC) against Lifetime Value (LTV) is getting harder every year. Acquisition rates have tightened across publishing for three straight years.

Our Sr. Client Partner, Mike Roots, calls it the quality paradox: overall voluntary churn in publishing is a healthy 2.1%, but first-term churn spikes as high as 25%. The subscribers walking away aren't your readers. They're the ones you never should have acquired in the first place.

The fix isn't more volume. It's targeting the right signals before you spend a dollar on prospecting: things like propensity-to-renew modeling and first-30-day engagement patterns that separate a one-and-done skimmer from a high-LTV loyalist.

Publishers who've shifted to source-level LTV targeting with us have seen lower first-term churn meaningfully as a result.

Is your acquisition strategy still optimized for volume, or has it shifted to signal quality? Let's talk!

Read Mike's full breakdown of the publishing paradox here: https://path2response.com/solving-the-publishing-paradox/

09/01/2026

Your mission deserves a donor acquisition strategy as bold as your vision. Modern nonprofit leaders are driving exponential growth by replacing static lists with real-time behavioral intelligence. Connecting with active givers turns donor expansion into a predictable, repeatable engine.

On MCNY INFO, Path2Response’s Bruce Hammer and Vincent unpack how modern data co-ops scale your impact:
🎯 Precision Over Volume: Target active givers using real-time recency triggers.
🤝 The Co-Op Advantage: Tap shared intelligence to surface hidden, high-value donors.
📈 Scale Without Waste: Build high-performing donor pipelines with predictive modeling.

Watch the full episode: https://youtu.be/SZaICVHBnAc?si=_xKogdFv50QdE-n7

n this episode of the Marketing Club of New York's Sponsor Spotligh...

07/04/2026

Today, we aren’t just celebrating a milestone Fourth of July; we are celebrating a quarter-millennium of freedom, progress, and relentless ambition. From day one, America has been the world's true modern innovator, a nation built on the power of big ideas, rewriting the playbook, and discovering smarter ways to connect people and possibilities.

At Path2Response, that same spirit of innovation drives us every single day. Just as our nation connects us all through shared ideals, our team uses cutting-edge data and advanced analytics to create the meaningful, powerful connections that help businesses grow.

We are proud to build on a legacy of American ingenuity. Today, we celebrate the incredible history that brought us here, and the data-driven future we are building together.

Wishing our team, our partners, and our community a safe and brilliant 250th Independence Day! 🎆❤️🤍💙

07/01/2026

From the coast of France to the streets of the Big Apple, it’s been an incredible week for our industry everywhere. We had a phenomenal time celebrating with the Marketing Club of New York at this year’s 2nd Cannesbandonment event! The energy in the room was unmatched, packed with the boldest minds in the city.

In a city of 8 million people, or a sea of endless data, finding your exact target audience takes a unique perspective. At Path2Response, we don’t just see a crowd; we see your next best customer or donor.

Big thank you to for bringing the community together.

Do Data Different. Get Different Results.

From the beaches of France to the streets of the Big Apple, it has ...

06/29/2026

Passion drives the mission, but finding the right data keeps it funded. Every day, brilliant nonprofit leaders balance the urgency of their cause with the realities of a shrinking donor universe. The challenge isn't a lack of vision; it’s finding the precise audience to scale that vision effectively.

In the latest episode of MCNY INFO, our SVP of Nonprofit Solutions at Path2Response, Bruce Hammer, sat down with Vincent to discuss how modern organizations can leverage the latest behavioral data to identify their next-best donors.

It’s a collaborative, forward-looking conversation focused on practical takeaways for nonprofit growth, including:

Targeted Donor Acquisition: Using data co-ops and giving recency to discover high-performing donors traditional lists miss.
💡Watch/Listen to the full episode here: https://youtu.be/SZaICVHBnAc?si=_xKogdFv50QdE-n7

n this episode of the Marketing Club of New York's Sponsor Spotligh...

06/19/2026

On June 19, 1865, about two months after the Confederate general Robert E. Lee surrendered at Appomattox, Va., Gordon Granger, a Union general, arrived in Galveston, Texas, to inform enslaved African Americans of their freedom and that the Civil War had ended. General Granger’s announcement put into effect the Emancipation Proclamation, which had been issued nearly two and a half years earlier, on Jan. 1, 1863, by President Abraham Lincoln.

The holiday is also called “Juneteenth Independence Day,” “Freedom Day” or “Emancipation Day” and our offices will be closed today, June 19, 2026 as Path2Response respectfully celebrates this day.

https://www.nytimes.com/article/juneteenth-day-celebration.html

06/16/2026

Are your acquisition channels working as hard as they used to? With direct mail costs rising and digital targeting getting fuzzier, finding your next best customer is a massive hurdle right now. If you're looking for ways to boost direct mail response, plug the leaks in your retargeting funnel, or extract more ROI from your custom audiences, let’s connect in New York.

The Path2Response team will be in town for the MCNY event on June 25th. We are booking face-to-face sit-downs with publishers and marketers to look at current industry benchmarks and brainstorm practical ways to optimize your acquisition mix.

The fact is we do data different. We move past standard third-party guesswork to leverage actual transaction-sourced insights that drive measurable responses. Let’s look at your unique challenges and discuss how a fresh approach to data can scale your growth.

05/21/2026

In publishing, Subscriber Acquisition Cost (SAC) vs. Lifetime Value (LTV) is an unforgiving equation—especially when industry-wide acquisition rates have been tightening for three consecutive years.

Mike Roots, Sr. Client Partner at Path2Response, discusses that the problem isn’t just rising costs. It’s a fundamental quality paradox: while publishing boasts an incredibly low voluntary churn rate overall (just 2.1%), first-term churn typically spikes around 25%.

The insight is clear: most acquisition programs are burning budget by spending against the market "average." To break the cycle, we have to look past sheer volume and focus entirely on source quality—identifying data signals that separate the one-and-done reader from the long-term loyalist before the first budget dollar is spent.

How is your organization shifting from blanket prospecting to high-propensity audience targeting?

Read Mike's full breakdown on solving the publishing paradox and closing the digital gap here: https://path2response.com/solving-the-publishing-paradox/



https://path2response.com/solving-the-publishing-paradox/

05/12/2026

When you're trying to scale your customer acquisition, every campaign relies on having the right experts in your corner. 📈

That is why we are thrilled to welcome Kristen Bianco to the team as our newest Client Partner.

Kristen has literally done it all. Having excelled at every stage of the marketing value chain—working directly for brands, in agency seats, and for data providers—she brings an incredibly well-rounded perspective to our clients.

Because Kristen understands the industry from every angle, she knows exactly what makes Path2Response’s core differentiators so powerful for your next campaign:

⏱️ High-Recency Data & Speed: She knows that processing data at high recency with same-day and next-day modeling turnaround is what drives true performance.

⚙️ Modeling Flexibility: She knows how our agile, unconstrained models find hidden signals that legacy co-op playbooks completely miss. For you, that means a major upgrade in campaign performance.

🌐 True Signal Integration: She sees the breakthrough results that occur when we seamlessly integrate online intent behavior with verified transaction data.

With Kristen’s 360-degree expertise steering our advanced data engine, your acquisition campaigns just gained a major competitive upgrade.

👉 Want to see how Kristen and the Path2Response team can scale your next direct mail or digital campaign? Let’s connect!