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Widewail

Name: Widewail
Address: Burlington, VT, US
Telephone: +18442599238
Price range: $$
Rating: 4.5

Build trust, rank higher, convert more. 1M+ reviews generated and responded to for business clients.
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10/24/2025

👋 Meet Eric, Business Development Representative at Widewail

Eric grew up near Sacramento, CA, and still lives about an hour north of where he was raised. After seeing the great feedback from employees on Repvue and connecting with Matt, he knew Widewail was the right place to be.

At home, Eric and his wife are raising four kids and keeping busy on their 5-acre property—building coops, garden boxes, fences, and caring for their animals. When he finds a moment for himself, you’ll catch him lifting weights, rock climbing, playing co****le, or enjoying the occasional poker game. (And one day, he hopes to build saunas as a side project!)

We’re lucky to have Eric on the team, bringing his drive, energy, and passion for building—whether it’s with code, teams, or chicken coops. 🛠️

10/20/2025

“If I were going to build a reputation platform, it would look like this."

That’s how Mark Ferguson, VP of Business Development at Dealer World, describes Widewail.

What started with a cold call grew into a strong partnership, with Dealer World deploying Widewail for 11 of its clients, built on trust, consistency, and results.

✅ 273% increase in review volume
✅ 31% decrease in negative sentiment
✅ No more DIY review responses from GMs and presidents. (Yes, that was happening.)

With Widewail Invite and Engage, Dealer World was able to move away from legacy platforms and time-consuming manual workflows, bringing a new level of clarity and confidence to their clients' reputation strategies.

📈 One standout?
A 5 Store Dealer Group in Eastern PA saw a 1,511% increase in total reviews and a 55% drop in negative reviews in just one year.

Read the full case study here:
https://hubs.ly/Q03M7ZzY0

10/14/2025

Haselwood Auto Group didn’t just want more reviews.

They wanted consistency, speed, and a human touch—scaled across 8 rooftops representing 13 brands.

After testing another vendor as a replacement for Widewail in efforts to cut costs, the cracks showed: unanswered reviews, billing headaches, and no clear ownership. The fix? Returning to Widewail.

Three months later:
• 82% jump in review volume
• 44% more Google reviews
• Response times under a day
• Negative reviews down—team morale up
“Even when a review is negative, that customer is doing you a favor. There’s an implied trust there, and having a real person absorb that feedback and respond with empathy is something technology can’t replicate right now. A strong reputation matters—for search visibility, for leads and sales, and for team morale. People need to feel proud of where they work, or why show up every day?”
— George Jones, Marketing Director at Haselwood
Read how Haselwood turned reputation into a competitive edge, and why George calls Widewail’s “X factor” impossible to match.
https://hubs.ly/Q03M7Xgc0

10/10/2025

✨ Meet Kim, Widewail's new Director of Product!

Before joining us, Kim worked at TrustRadius (alongside our very own Cuyler 👋) and now brings her product expertise and energy to Widewail, helping us build game-changing solutions for our customers.

Kim lives in West Hartford, CT, with her husband Chris, their one-year-old son Harrison, and two cats, Artie and Enzo. Outside of work, she loves reading, cooking (especially pasta), and most recently binge-watched The Pitt.

We’re excited to have her onboard as we continue to push innovation forward. 🚀

10/06/2025

PLK Communities wanted their online reviews to reflect the personal care their teams deliver across 36 multifamily properties.

To make that happen, they partnered with Widewail to scale review management and ensure every response remained genuine and brand-aligned.

“Before Widewail, responses tended to feel generic and impersonal. Now, residents feel acknowledged through thoughtful, specific replies that reflect their experiences.”
—Brad Slomsky, VP of Marketing and Brand, PLK Communities

The results:
Communities averaged 4.5 reviews per month in April—2.5x the multifamily industry average
Review volume more than doubled in the first 30 days
Negative reviews dropped by 58% in the first 90 days

By leveraging Widewail’s Invite, Engage, Engage Plus, and Listings tools, PLK built a strategy that drives more reviews, stronger engagement, and thoughtful, human responses that reflect the onsite experience.

Read the full case study to see how PLK Communities is setting a new standard for online reputation management.
https://hubs.ly/Q03M7T-J0

10/03/2025

🌐 Meet Our CTO, Chris!

We were fortunate to have Chris join Widewail in April as a consulting engineering leader to help shape our platform strategy, improve delivery, and support our growing team. By June, his expertise and leadership made him the perfect fit to step into the role of CTO.

With a career spanning product engineering across finance, advertising, and employee experience, Chris has spent years scaling SaaS platforms, building products customers love, and making the complex feel simple. His global background—from Greater Manchester, England, to Turkey, London, New York City, and now Amherst, MA—adds perspective and depth to how he leads and collaborates.

At Widewail, he’s passionate about clarity, thoughtful teamwork, and maintaining momentum while ensuring there’s always room for fun. When he’s not leading our engineering efforts, you’ll likely find him with his wife, teenage son, and their two mischievous yellow labs (famous for stealing socks), out on a walk, watching F1, or immersed in the latest board or video game.

We’re excited to have Chris leading the way as we continue scaling our platform and vision!! 🚀

02/19/2024

Welcome to the team, AJ!

AJ grew up in Burlington, VT, then moved to New Hampshire to study Marketing and play baseball at Southern New Hampshire University. After graduating, he came back to the BTV area and coached baseball for a year at Saint Michael’s College. Now, AJ is excited to join Widewail’s sales team after 10 years in the digital automotive industry.

Outside of work, AJ enjoys staying active by golfing, playing basketball and exploring with his dog Finn and his wife Hannah. The three of them love trying new restaurants, breweries and traveling to new places.

02/15/2024

Higher review response rates → Higher star rating and volume

We looked at how review volume per month and monthly average ratings trend upward with review response percentage.

We found the benchmark performance for every dealer at each review response percentage, from 0% to 100%.

(Find this in the Widewail Automotive Reputation Index by Grouping by Response Percentage)

The black bars represent the volume of dealerships that occupy each response rate. We can see the majority are above 50%.

As we would expect, higher response percentage represents an increased commitment to digital customer engagement, and, as a result, review volume and rating trend up as response rate approaches 100%.

Comparing dealers that respond to 20% of reviews to those that respond to 80% of reviews, we see that volume jumps up 64% and rating goes up 2%.

It is evident that responding to reviews indicates to your customer base that their opinions are valued and as a result they are more likely to leave you a review -- and as we've discussed in the past, increased review volume tends to bring higher average ratings.

For more data and insights like this, subscribe to The REV -- a newsletter that digs into a few review data insights every 3 weeks. Subscribe on LinkedIn: https://hubs.ly/Q02lddHX0

02/14/2024

A Valentine’s Day match made in heaven: Widewail + Automotive News 💕

Here’s Chris Bouchard, our first sales hire back when Widewail had less than 50 clients, finding our ad in a recent issue of Auto News.

Along with consistent growth comes the resources to spread the word about Widewail to a broader audience.

Chris, having spent 12 years in the auto industry, first at Burlington Hyundai, then at DDC and now Widewail, is beyond proud to see that reflected in print.

For the whole team, it’s symbolic of our growth, great products and even better clients. !

02/13/2024

Welcome to the team, Claire!

Claire is originally from Long Island, New York, but she has lived in Vermont for the past 6 years. Before Widewail, she worked in the insurance industry where she was a Corporate Benefits consultant.

Claire loves getting outside, whether that be by kayaking, running, walking her rescue dog, or keeping up with her child. Claire can often be found trying new restaurants or enjoying an IPA at one of Burlington's many breweries. She is excited to join the BDR team at Widewail.

02/12/2024

Auto dealers, use this chart to optimize your reputation on Google.

Here’s how:

☝️ Maximize reviews discussing the topics on the left.

👇 Minimize reviews discussing the topics on the right.

To do this most effectively, you will need to automate review generation and use targeted campaigns get a high volume of high quality reviews.

[Data via Widewail Voice of the Customer Report: https://hubs.ly/Q02kHkJJ0 ]

02/08/2024

Welcome to the team, Dustin!

Dustin grew up in Vermont and is proud to have lived here ever since. He has worked in the digital automotive space since 2016, when he started at https://hubs.ly/Q02kmQzc0. In late 2018, he moved to EBlock, where he was the Inside Sales Manager for 5 years. He spent a brief period of time in the retail side of the business, as a sales rep at NuCar CDJR and Ford, but he’s happy to have found himself back on the digital side here at Widewail.

Dustin loves his 10-year-old and 7-year-old kids, who keep him very busy with sports practices. Dustin is also a personal trainer, training one-on-one clients and leading group fitness classes at Align. When he’s not working, wrangling his kids or at the gym, Dustin’s favorite thing on the planet is seeing live music, so he tries to see as many shows as he can.

Address

Burlington, VT

Opening Hours

Monday	7am - 6pm
Tuesday	7am - 6pm
Wednesday	7am - 6pm
Thursday	7am - 6pm
Friday	7am - 6pm

Telephone

+18442599238

Website

https://www.widewail.com/

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