Cross & Crown

06/08/2026

When Settle PA Real Estate Settlement needed a more unified way to show up across print, digital, and day-to-day materials, we worked with their team to step back and rebuild around a stronger brand identity.

Our design team delivered a complete branding package, including an updated logo and refined color palette, along with a visual system that gives them practical tools for presenting the brand clearly across every touchpoint.

Real estate is a relationship-driven industry, and a brand that feels trustworthy and consistent goes a long way. Helping Settle PA show up with clarity and confidence across every interaction was at the heart of this project. 🏡

06/05/2026

Environmental work has always been bigger than any one organization. It takes researchers, advocates, educators, volunteers, conservationists, and communities willing to keep showing up for the long haul.

This World Environment Day, we’re especially grateful for the opportunity to support organizations doing meaningful work to protect and restore the places people and wildlife depend on. 🌲

We’ve been grateful to support recent projects with Appalachian Trail Conservancy, ClearWater Conservancy, Wildlands Network, and exciting new work underway with Heart of the Rockies Initiative, Carolina Mountain Club, The Conservation Finance Network, Pacific Crest Trail Association, and Friends of the Public Garden.

Thank you for the work you do for the environment and for allowing us to play a small part in helping tell those stories! 💚

06/02/2026

People rarely discover a brand in just one place anymore. They might see a LinkedIn post, search your company later, visit your website, and then come back weeks afterward.

Which means if your SEO and social media aren't working together, you're probably leaving gaps in that journey you don't even know about. We wrote about how to close them.

Read more ⬇️

Discover effective strategies to combine SEO and social media for greater online visibility. Learn how to drive engagement and boost your impact today!

05/29/2026

Say hello to Elika Weaver! ✨

Currently studying graphic design at Grove City College, Elika is joining us this season as a Graphic Design Intern.

We asked her a few questions about projects she enjoys most, what inspires her creativity, and what she's looking forward to during her internship.

We're so glad to have her on the team this summer!

👇 Read the full interview to learn more about her.

We’re excited to welcome Elika Weaver to the Cross & Crown team as our new Graphic Design Intern. Elika is currently studying graphic design at Grove City College and is set to graduate in December 2026. With a growing portfolio that reflects both creativity and intentional design thinking, she br...

05/28/2026

Years ago, aerial footage meant renting a helicopter. Now it means calling us. 🎮🚁

We put together a guide on drone video marketing—where it works, how to use it well, and some creative approaches that go beyond the standard overhead shot.

Learn more ⬇️

Explore drone video marketing strategies that capture attention and drive results. Learn how to use footage across real estate, construction, and more.

05/26/2026

AI has changed how fast we can work, but it hasn't changed how we think.

The tools are genuinely useful when it comes to surfacing patterns and opening doors we might not have found otherwise.

But the strategy behind them, including the judgment calls, critical thinking, creative direction, understanding what a client actually needs—that's all very much human.

We're building AI services that reflect this balance—helping clients show up in AI-powered search through content strategy, technical optimization, and architecture designed for the way people are actually searching now.

Let's talk about what that could look like for your brand. 👉 cacpro.com/contact

05/21/2026

📊 Page views
📊 Followers
📊 Impressions

There's no shortage of numbers to look at in digital marketing. But a big number isn't the same as a useful one.

Read our take on how to choose the KPIs that matter for your specific goals and build a reporting rhythm your team will use.

Worth bookmarking if you've ever found yourself staring at a report, wondering what it means. ⬇️

Stop guessing and start measuring. Discover the digital marketing KPIs that matter and learn how to optimize campaigns for better ROI, leads, and growth.

05/19/2026

Working alongside Tom Rivers to build C12 Greater Detroit has been one of those projects we're genuinely proud of.

Thank you for the kind words, and even more for the relationship, Tom.

Building from the ground up is no small thing—and you trusted us with it. That means a lot to this team. 🤝

05/15/2026

60% of people actually prefer hearing from businesses via email over any other channel. They're opting in, opening it, and waiting for it. ✉️

Most small businesses are leaving that on the table.

We wrote about what a real email strategy looks like for small businesses—not the corporate, automated-blast kind, but the kind that actually builds relationships over time.

Learn more ⬇️

Discover why email marketing is essential for small businesses—offering high ROI, direct audience access, and powerful tools for building relationships and driving consistent growth.

05/13/2026

Salt of the Earth came to us for a new logo. We delivered two.

Our design team explored two entirely different directions—and the client loved each one enough to use them both. That's either great design or a great problem to have. Probably both.

Tell us your favorite in the comments!

Can’t decide? We won’t make you. 😄

Let's talk about your new logo 👉 cacpro.com/services/branding-identity