05/23/2025
BIG ANNOUNCEMENT!!! 📣✨🎉 After 10 incredible years, Upace has a brand new look! ✨
Today we're unveiling our brand refresh and new website that truly reflects who we are and how we've evolved.
Our new visual identity better captures the heart of our work: empowering the places where belonging begins, friendships form, and communities thrive.
Our partners create magic every day. They turn fitness classes into support systems. They transform after-school programs into launching pads for young leaders.
This brand refresh celebrates that magic. Every design choice, every word on our new site, every color in our palette was chosen to honor the incredible work happening in recreation centers across the country.
Our founder & CEO Rachel Koretsky shares, "Ten years ago, I started Upace with a simple belief that community rec centers deserved technology that enhanced their mission, not complicated it. Watching our team grow, our partnerships deepen, and seeing the impact we've made together – this rebrand feels like the perfect celebration of that journey and an exciting step into our next chapter."
Same team, same passion, same great products (with more exciting new features to come). We're just showing up more authentically as ourselves.
Check out upaceapp.com and let us know what you think.
To every recreation professional: thank you for changing lives. We're honored to support your mission.