09/18/2025
I just finished designing characters and hero imagery for Duke Energy. The project involved creating a 128x128px character for use across their Q&A pages, matching existing visuals while adding a fresh, approachable style.
To complement this, I created hero artwork that incorporates Duke Energy’s core brand colors with subtle tints, building a unified and engaging visual system. The imagery supports their broader message:
“Saving energy doesn’t have to be complicated or boring. Grab your phone, dive into the group chat, and discover just how easy it is to save.”
Key aspects of the project include:
- Designing characters at a small scale (128x128px) while maintaining clarity and personality
- Extending the brand palette through tints and variations for visual flexibility
- Creating artwork that communicates a friendly, conversational tone consistent with the campaign’s messaging
Big thanks to Wheelhouse Media for making this collaboration possible. This project was a great exercise in translating a brand’s voice into visuals that feel practical and relatable — while also strengthening my people-drawing skills, because trust me, that’s not my strong suit!
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