Total Social Solutions

07/20/2026

As seen in MedEsthetics Magazine! Whether you're a startup with a blank slate and a need for new patients, or you've relied on referrals that are slowing down dramatically, it's time to level up your lead acquisition strategy on Facebook and Instagram.

Our lead acquisition strategy is proven by 15 years of Meta advertising experience in aesthetic medicine + data collected by New Beauty magazine.

It doesn't matter if you're a plastic surgeon with an established medical spa, a dermatologist trying to grow the cosmetic side of your practice, or a medspa startup in a competitive area; by focusing on just two treatments in your Meta lead generation advertising, you can dramatically boost new patient inquiries.

Two things help with boosting new lead inquiries through paid Meta advertising:

1. Name recognition: Popular treatments with tremendous name recognition, such as Botox and HydraFacial, grab attention and increase inquiries.
2. Cast a wide net: Reduce the barrier for entry by promoting a service that everyone needs, such as facials, to increase leads.

From there, your job is to:

1. Respond quickly
2. Be diligent with following up with leads to get them booked
3. Provide a thorough consultation that converts to treatment while also exploring treatment plans (upsell)
4. Get them coming back again and again.

With just 4-6 new Botox patients per month, you break even on your ads, and that's if they JUST get Botox and never come back! This doesn't factor in repeat visits, other services booked, or retail sales.

Botox and facials are the best new services to promote. This is backed up by 15 years of experience in medical aesthetic marketing AND data provided by NewBeauty magazine.

Ready to ramp up your new patient acquisition?⤵

👉 Comment "LEADS" and we'll DM you next steps to schedule your FREE Rapid Patient Acquisition Strategy Call.

07/01/2026

Heads up if you're running any digital ads with AI-generated people in them, this one's important.

As of June 9, 2026, New York State now requires businesses to disclose when an advertisement uses a "synthetic performer" (a realistic AI-generated human) instead of a real person.

Here's the part most people miss: this isn't a "New York business" law. It's a "New York audience" law. If your ad or post can be seen by anyone in New York — and on social media, it can be seen by literally anyone — you're subject to it, no matter where your practice or agency is based.

No disclosure = $1,000 fine for the first offense, $5,000 for every one after that.

I'm already seeing plenty of aesthetic and medical practices running AI-generated model imagery with zero labeling. That's a real exposure risk.

If you're using AI-generated people in any of your ad creative, now's the time to check with your legal team on how this applies to you.

And if you'd rather have someone who's already tracking this stuff handle your digital marketing, we're here for you!

More info on the law is linked in the comments.

06/27/2026

Is this rage bait for dermatologists?

Because we're pretty sure melanoma just entered the chat. 😳

05/21/2026

Please don't use AI to generate before and after photos.

Even if you label it as AI, it's still misleading, medically unethical, and a violation of truth in advertising standards.

Use your own before and after photos or pictures you can use from your vendors (with proper credit to the vendor company supplying the photos).

05/11/2026

Time to Google "Botox near me".

😉

💉 💉💉💉💉

04/15/2026

We are thrilled to announce that we are now working with Robbi Grayson & Associates, a practice consultancy dedicated to empowering physicians, entrepreneurs, and established medical, wellness and longevity professionals to launch and grow successful practices.

Visit their page to learn more and follow! 💡

Unlock the full potential of your medical, wellness, and longevity practice!

At Robbi Grayson & Associates, we're passionate about equipping physicians, entrepreneurs, and professionals with the strategic guidance, operational support, and industry expertise needed to thrive in the aesthetic medical, wellness, and longevity space.

Together, let's bring your vision to life and create a brighter future for your patients and your business.

03/27/2026

I wanted to pull my hair out.

As I sat there in an online event promoted as a marketing master class in aesthetic medicine, with aesthetic leaders and marketing experts, I hoped to learn something new or gain insight into what industry leaders are seeing right now.

Instead, it was generic fluff, outrageous AI claims, and proclamations about the future of search engine optimization (SEO).

"SEO is dead."

Oh really? Where?!

"Here's how you optimize your site for AI"

Dude, that's just repackaged SEO!

"YouTube is important now because of Google's AI"

YouTube was already important for SEO.

What are we doing, guys?!

I'll tell you what THEY are doing; they're convincing you to "replace" SEO with AI optimization (AEO, GEO), charging a premium, and giving you what you should have always been getting.

And it's beyond frustrating to me, as someone who has been doing this for over 15 years, helping practices rank for highly competitive keywords.

So if someone tells you that you need to replace your SEO company with one that is embracing AI, pause and talk to your current company about it.

Just because they're using buzzwords doesn't mean the value is higher.

👉 Have questions? Comment below, send over a DM, or visit our website for details.

03/11/2026

"What's a meme?"

Bless him. 😆

Cillian Murphy is famously NOT on social media.

Why? He values his privacy.

He doesn't need to be on social media as a person, because the production companies do all the marketing for his television and movie projects.

Marketing is still happening.
Social media is still utilized.
He just isn't the one doing it.
..and it works for him. Instead of people being part of his everyday life, they stay connected to his characters and his work, which is the whole point when you're an actor.

As business owners, aesthetic providers, and practice managers, your job is to run your business and take care of your patients.

Leave the marketing to us...and occasionally send us some requested marketing materials (like Cillian in his press junkets), like video and before and after photos. 😉

"What's a meme?" 😂

We live on a different planet than Cillian Murphy, and it's amazing.