Squid Works Studio

09/28/2026

09/21/2026

Sometimes your business grows faster than your brand does.

What worked when you first started might not represent where your business is today, and that’s okay. Your brand should be able to grow with you.

That’s what I love helping businesses figure out. From the identity itself to websites, packaging, marketing collateral, print, and everything that brings it to life. 🦑

If your business has outgrown its current look, maybe it’s time for a rebrand.

Let’s build what’s next → link in bio.

09/18/2026

Your logo is only one piece of your brand.

A strong identity doesn’t stop at the logo. It carries through your colors, typography, voice, messaging, visuals, and every interaction someone has with your business.

The goal is familiarity. Someone should see something from your brand and think “that’s them” before they ever spot the logo.

That’s the part of branding I love most. Building the world around the mark.

Building something? Let’s build the rest. 🦑

09/18/2026

Your logo is only one piece of your brand.

A strong identity doesn’t stop at the logo. It carries through your colors, typography, voice, messaging, visuals, and every interaction someone has with your business.

The goal is familiarity. Someone should see something from your brand and think “that’s them” before they ever spot the logo.

That’s the part of branding I love most. Building the world around the mark.

Building something? Let’s build the rest. 🦑

09/16/2026

Now on TikTok! Every follow and share helps me build my small studio. Based in Dallas, TX.

My mission is to educate and encourage small businesses about the importance of design and brand identity.

3 Followers, 10 Following, 25 Likes - Watch awesome short videos created by Squid Works Studio

09/16/2026

Would you recognize your brand without its colors?

I believe a logo should work in black and white before it ever relies on color. Shape, structure, balance and silhouette should already feel intentional on their own. Color brings personality to an identity, but it should strengthen the mark, not hold it together.

Build the mark first. Then build the world around it.

A collection of marks I’ve had the opportunity to create. Building something of your own? I’m always open to collaborating and hearing what you’re working on. 🦑

09/15/2026

Would you recognize your brand without its colors?

I believe a logo should work in black and white before it ever relies on color. Shape, structure, balance and silhouette should already feel intentional on their own. Color brings personality to an identity, but it should strengthen the mark, not hold it together.

Build the mark first. Then build the world around it.

A collection of marks I’ve had the opportunity to create. Building something of your own? I’m always open to collaborating and hearing what you’re working on. 🦑

09/14/2026

A brand is more than a logo. It’s a visual language.

When I designed David Ali Martinez III’s identity, every element had purpose. The three pillars represent Integrity, Honor & Discipline, the M carries the Martinez name, and the triangle represents the honor of the dojo.

Now that identity lives beyond the screen. Your logo should grow and adapt with your brand across every touchpoint.

One logo isn’t your identity. It’s one piece of the language.

I’m always looking to connect with people building something they believe in. If that’s you, let’s create something together. 🦑

09/11/2026

Meet the Boo Crew 👻🎃

A little spooky, a little cute, and definitely not taking Halloween too seriously. This one has been one of my favorite pieces from Squid After Dark Vol. 1 because every character has its own little personality.

Available now through Oct. 31. Link in bio!

Human-designed. AI-assisted. Always Squid Works. 🦑

09/08/2026

Squid Works just expanded!

My new shop is live with my first ever collection: Squid After Dark Vol. 1, Halloween Edition 🎃

More drops coming soon. Check it out and grab something before it’s too late:
https://squid-works-studio-shop.fourthwall.com

Use promo code: SPOOKYPROMO for 10% off entire order over $40

The official website and shop of Squid Works Studio. Find the latest content, buy merch, and support a small design studio.