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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 9am - 6pm

Premier Auto Web, Dallas, TX (2026)

Name: Premier Auto Web
Address: Dallas, TX, US
Telephone: (214) 972-0391

08/21/2018

If you are a driver in POWAY and you aren't currently using synthetic motor oil in your vehicle, maybe now's the time...(Read More)

02/01/2018

How to Tell If Your Auto Repair Shop Website Is Outdated

There are so many auto repair shops out there that pay to get a website done and then wash their hands off it, thinking 'there, that's one thing down'. What these people don't seem to realize, however, is that the internet is an ever-changing entity - and it won't be long before your website is looking tacky and outdated. If you aren't sure whether you need to redo your web design, perhaps these tips will help you to make up your mind:

• Your website uses outdated technology and/or techniques
If your current web design utilizes technologies or techniques that can only be considered outdated today, it really is time for the website to be redone. Look for the following elements in your site and, if they are present, seriously consider a redesign: iFrames (one or two are okay, however), intro pages, outdated content, Flash-based, tables, and trendy design elements (repair techniques and car products) that may no longer be on trend.

• Your website is not responsive
As of last year, smartphones and tablets have overtaken web browsing traffic. It is becoming more and more important that your website can adapt to whatever device it is being viewed upon. This is what we call responsive design. It is a newer approach to web design that offers many benefits. If your website is not mobile responsive, you’re probably missing out on a lot of visitors. Google has an online too that will let you know if your website is mobile friendly. That can be accessed from this link: https://search.google.com/test/mobile-friendly. If your website isn’t responsive, it’s probably time to make a change.

• Your website hasn't really changed for a few years
As mentioned above, web designs should be update continuously to ensure that they are up to date with trends and web standards. If your website looks pretty much the same as it did two years ago, it might be time for an overhaul.

• Your website loads very slow
We’ve all visited websites that take up to 10 seconds or longer to load. Most online visitors expect a website to load within 2-3 seconds. As many as 40% of them will abandon that site and go to another site after that 2-3 seconds. Driving away potential customers from your shop’s website is probably the last thing you want. If you think that your shop’s website is loading slower than it should, you can test it by visiting this link https://gtmetrix.com/.

• Your biggest competitor just redesigned their website
You should already be keeping an eye on what your competitors are doing, so the moment you discover that they are redoing their web design, you should considering redoing yours, too. Whilst you shouldn't copy their design, you should look at ways to improve the user experience of your website, as you may be able to attract a number of new visitors in this way.
If you feel that your auto repair shop website fits into any of the above categories (or even, most shocking of all, more than one), a new-look for your website is probably what you need to bring your company out of the stone age and into modern times. At Premier Auto Web, we specialize in modern looking, mobile friendly, fast loading websites as part of our all in one solution. If you’d like more information, please give us a call at (972) 214-0391.

Thanks for reading!

12/14/2017

Getting positive reviews for your Auto Repair Shop

Did you know that 80% or more of online shoppers incorporate a business’s reviews into their decision making process? Another interesting fact is that over 80% of people will hesitate to make a purchase or buy a service from a business with negative reviews. Most people also trust online reviews as much as a personal recommendation. Besides the added value great reviews brings to acquiring new customers, there are other benefits as well.

Search engines use reviews as a ranking factor, especially when it comes to local search. The more positive reviews a company has the more likely their website will rank higher when it comes to local search and maps. The one place where it probably matters the most to get great reviews is on your Google business page. If your shop doesn’t have one, you should really look into creating one as it’s free and relatively easy to do. Other business pages that are important are Yelp and Facebook. All of these enable customers to write reviews.

Once you have these business pages set up, the more challenging part can be getting customers to review your business. This may not need to be said but if you want positive reviews, the first thing to do is to work on providing the best possible customer experience. Customers that are very satisfied are usually more than happy to write reviews. It’s also important to make the review process as easy as possible for your customers. There are several ways to make this happen. You can have cards printed up and left on the front desk with your review sites listed and simply ask the customer on the way out. Another way is to email the customer and have links in the email that the customer can click on which will take them to your review sites. One more way is that you can ask your customers through a post on Facebook or a tweet on Twitter. The easier it is for a customer to review your shop, the more likely you’ll get reviews.

The one unfortunate outcome from soliciting reviews is that you may get an occasional negative review. The best way to handle this is to reply to the review in a positive manner and try to resolve the customer’s concerns. People understand that you can’t please 100% of the people 100% of the time. If you do your best to respond in a positive way, potential customers will see that as well. Probably the worst thing you can do upon receiving a negative review is to simply ignore it. Other customers may look at your lack of response as a sign that you don’t care. If you react in a positive way, you’re more likely to see positive results.

A well managed process for getting customer reviews can benefit your business immensely. At Premier Auto Web, we have an automated review process that we include in our all in one package. If you’d like more information, we’d love to talk with you.

12/12/2017

Why a fast loading website is important

Today’s website users have many options to choose from when they’re looking for an auto repair shop or any other type of business online. Just as it’s important for a website to look good no matter what device the website it’s being viewed upon, it’s equally important for a website to load quickly. If it doesn’t, the user is very likely to go somewhere else. In fact research shows that a website with a 3 second delay in load time can lose up to 20% of its visitors. That ultimately means less revenue for your shop! Unfortunately, that’s not the only negative impact that will come from a slow loading website.

Google has indicated that website load time is one of the factors used to rank pages. That means that if your website has a slow load time, its ranking in the search engines will suffer. In addition, Google measures bounce rate which is when a user visits a website and doesn’t go past the home page. When a user leaves your website after becoming frustrated with load time, your website’s bounce rate goes up. The result is a negative impact on your website’s search engine rankings.

There are several reasons for a slow loading website. One of the more common ones is using images that are not properly optimized for size and compression. Another one is using poorly written code when building a website. These can have a huge impact on performance. Some websites are built with a content management system. This means that the user can edit the website without having to change the code. The downside to some of these is that they add much more code to the webpage which further adds to the load time. One other reason that may cause a website to load slower than it should is if it’s being hosted on a cheap web host. A cheap web host will host many other sites on the same server which increases load time for all of them. A site that we like to use to test load time is https://gtmetrix.com/ and there are others. If you have a few minutes, you might want to test your website for load time. Another useful site that is good to check your website for errors is this one https://validator.w3.org/.

At Premier Auto Web, we work hard to make sure our client’s websites load fast. Give us a call at 214-972-0391 and we’d love to explain how!

12/08/2017

What your website says about your auto repair shop

You never get a second chance to make a first impression! That old adage is especially true for your Auto Repair Shop’s website. Believe it or not, your potential customers will make preconceived notions about you and your business just from spending a few seconds looking at your website. In addition, studies show that up to 80% of people will research a company online before they make a decision. Will they click off your website and go to your competitor’s? Let’s hope not! We want to make sure that your potential customers are fully engaged and not give them a reason to look anywhere else.
If your shop’s website is old and outdated or if it doesn’t look like you’ve ever updated the content, here is what you might be telling your website’s visitors.

You don’t care if you show up in search results.
You’re not interested in finding new customers.
You don’t care what people think about you.
You don’t care about your business.

I’m sure that’s probably the last thing you want someone to think about after visiting your website. With more and more people finding and researching companies online, if your website is behind the times, your business will soon be as well. So what can we do about it?

If your days are filled up with writing tickets, ordering parts, supervising technicians and all the other time consuming tasks of managing a shop, you may find it difficult to invest the time into improving your website. The other part of this puzzle is that there’s a pretty steep learning curve to be truly competent in web design and the other related technologies such as SEO, Social Media and PPC. There are also many different paths toward a solution. Do you go with one of these build it yourself website solutions or do you hire a designer? What about the other related technologies? Do you going to hire someone for each of them?

An important fact to keep in mind is that a well built and managed website solution backed up by the related technologies will pay for itself many times over. I’ll explain how this works. When you have a well built, great looking website, your potential customers will much more likely make an appointment or request an estimate. Now you have a new customer who if treated right may even send their friends to your website when they need auto repairs. They may even write a nice review about your shop. What this means is that you’ll get more website visitors, more customers and more tickets. That all means more money back to you!

To sum it up, I wouldn’t think of a well built website solution as an expense but rather as an investment into your shop and into your business.

It just so happens that at Premier Auto Web, we provide just this type of all in one website solution. If you’re interested, we’d love to talk to you!

12/01/2017

Why your shop needs a mobile friendly website!

Did you know that 80% of internet users now own a smartphone? Another interesting fact is that nearly 60% of searches are coming from mobile devices. That number is very likely to increase. Creating a website that looks good and will adapt to whatever device it's being viewed upon is what we mean by responsive web design. With responsive web design, your website will provide a better user experience which will generate more traffic, and ultimately bring more vehicles into your bays. Research shows that over 65% of customers are more likely to take an action on your website if they have a positive user experience. Besides the benefits of a great viewing experience, there are a few other reasons why your shop needs a responsive website.

Responsive design gives websites a boost in their search engine rankings. Google and other search engines monitor something called a bounce rate. Bounce rate is the percentage of people that visit your website and leave without visiting a second page. Websites with high bounce rates are penalized by the search engines and will see their rankings drop. One of the reasons someone might “bounce” off your home page is that the website isn’t displaying properly on their device. User engagement also goes a long way and websites that don’t display properly can only hurt user engagement. Google and other search engines want to provide the best experience for their users and one way they do that is by giving preference to sites that are mobile friendly.

Well designed responsive websites typically load much faster than websites designed for desktops which give responsive websites an additional boost to user experience. This in turn diminishes bounce rate and increases user engagement. Search engines also use website loading time as one of their ranking criteria. Websites that load faster typically will rank better.

Is your website responsive? Google has an online tool that will let you know.
https://search.google.com/test/mobile-friendly

At Premier Auto Web, we build websites with a responsive first design. Your website will look fantastic on any device! This will certainly increase your user base and bring more vehicles into your bays.

Thanks for reading!

12/01/2017

Welcome to Premier Auto Web!

We are proud to have launched our new website, www.premierautoweb.com! After fully reviewing the marketplace we have put together an innovative solution for Auto Repair Shops that does not exist anywhere else in the industry.

We realize that there are many companies out there that will build you a website. Our goal is to not only create a website, but a traffic driving machine that will ensure your bays stay full. At the same time, we want our solution to be affordable.

Utilizing over 20 years of website development coupled with a deep understanding and experience on how to quickly gain search engine ranking and drive traffic, we feel that we can accomplish this for you.

We'll start by creating a responsive (mobile optimized) website that will have unique well written content, and a lot of it. Our websites launch with up to 30 pages of SEO optimized content including videos, all optimized for different areas of the automotive repair industry. In addition you'll get a blog along with your website that will have another 30 pages of specific
automotive repair content; many of these will include videos.

Each month, more pages and videos will be added to your blog, ensuring that you'll always have fresh content.

Another important aspect of our solution is email marketing. This email marketing that we provide is done with the main purpose of reaching out to your customers and asking them to review
your shop and services.

Receiving positive reviews is critical to your online success. Most customers that find your shop online will incorporate reviews into their decision process. In addition, more positive reviews will boost your search engine ranking which will bring you even more traffic and then even more reviews.

These days, a social media strategy for your business will not only boost your site's ranking but also drive more traffic to your website. Many of your customers actively use social media so we want them to find you there as well. For this reason, we include postings to social media websites as part of our solution.

For us here at Premier Auto Web, we're ready to put our decades of experience and knowledge to work for you. Our combined set of services that we offer for the affordable price of $429 per month, just aren't available anywhere else.

On top of that, you'll get nothing but honesty, integrity and great customer service. Call us at (214) 972-0391 or visit us online at www.premierautoweb.com.

We look forward to hearing from you!

Premier Auto Web

08/21/2018

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm
Saturday	9am - 6pm