Dealer Insights

Name: Dealer Insights
Address: Dallas, TX, US
Telephone: +14697089550

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Dealer Insights

All of your data, all in one place - providing actionable insights. We are the business intelligence platform for car dealers.

Gain 20/20 vision with our EyeSite, InSite, OverSite and HindSite performance tools. We help you gain insight into your ROI. There's FINALLY a company that can help you hold your vendors accountable and your team accountable. Give us a call today, shoot us an email, or check out our website for more information. www.dealerinsights.com - 469.708.9550
Email - [email protected]

05/30/2026

I almost missed it on a dealer's Monthly KPI report from Dealer Insights!

A dealer showed me their marketing report last month. The top number looked great — 47,000 visitors, up slightly from the year before. They were ready to celebrate.

But I kept reading.

Page views? Down 10%.
Form submissions? Down 30%.
Phone calls? Down 50%.

Their traffic looked steady. Their leads were collapsing.

Here's what I've learned the hard way: vendors love showing you the prettiest number at the top of the funnel. The one that makes them look good. The numbers that actually matter — the ones tied to real customer action — are buried at the bottom.

That gap is where dealership budgets quietly leak. 💸

The fix isn't more data. It's knowing which numbers to trust. And it starts with one simple shift: follow the money down the funnel.

I wrote a full guide on this — vanity metrics vs. real KPIs, and how to read your own data with confidence. Link in the comments. 👇

💬 DM me for more information
📞 469-708-9550
📧 [email protected]

When was the last time you looked past the top of your marketing report?

05/26/2026

"You don't rise to the level of your goals, you fall to the level of your systems." — James Clear

This one's worth sitting with, especially right now.

When the market gets tight and the pressure's on, no dealer suddenly becomes more disciplined. You fall back on the systems you already have in place.

If that system is guesswork and month-end reports, stress only makes it harder. If it's real-time clarity on what's working, stress is exactly when it earns its keep.

Build the system before you need it. 🛠️

📞 469-708-9550
📧 [email protected]
🌐 https://dealerinsights.com/fbsocial
💬 DM me to find out how we can help your Dealership

05/25/2026

Today we remember.

Memorial Day honors the men and women who gave their lives in service to our country, and never came home.

Freedom was never free. It was paid for by those who didn't get to enjoy it.

From all of us at Dealer Insights — we're grateful, and we remember. 🇺🇸

05/22/2026

100 Years as a car dealership! Car Dealership Guy posted this and it was pretty amazing. A car dealership that is still doing things the old fashioned way. They still write personal Thank You notes and Birthday cards.
I am curious, what is one thing that your dealership does that you feel continues to bring in customers sale after sale, year after year? 👇

05/21/2026

Three marketing vendors. Three glowing reports. All three claiming to be your top performer.

They can't all be right.

Here's the catch: every vendor grades themselves on their own scorecard. Their metric. Their month. Their definition of "winning." So of course they all look like heroes.

Put them on ONE scorecard — same metric, same month, same standard — and the truth shows up fast. 👇

Suddenly the vendor charging you the most isn't bringing in all the traffic it is claiming. And the quiet one you almost cut? Carrying your whole quarter.

That's real accountability. Not a highlight reel — one honest comparison where the numbers have nowhere to hide.

You're not paying for reports. You're paying for results. It's time every vendor was measured the same way.

📞 469-708-9550
📧 [email protected]
🌐 https://dealerinsights.com/fbsocial

05/18/2026

$7,766.

That's what the average dealer we analyze recovers every month in ad spend they didn't know was leaking.

No firing vendors.
No bigger budgets.
Just turning on the data.

The dealers winning right now aren't spending more — they're measuring smarter.

Multiply $7,766 across a 10-store group and that's $77,660 recovered in a single month, quietly, from spend most dealers never knew was leaking.

👉 Free Vendor Accountability Checklist:
https://offers.dealerinsights.com/driving-results

📞 469-708-9550
📧 [email protected]
DM us for questions

05/14/2026

I ask every dealer principal the same three questions when we first talk:

1️⃣ What's your cost per engaged visit by each marketing vendor?
2️⃣ Which vendor has the highest spend AND the lowest engagement score?
3️⃣ Are your conversion goals actually conversion goals — or just "get directions" dressed up to look like leads?

Here's the uncomfortable truth: if your marketing vendors can't answer these three questions in five minutes, your reporting isn't reporting.

It's storytelling.

And dealers are paying tens of thousands of dollars a month for the story.

📊 We built a free Vendor Accountability Checklist that walks you through exactly what to ask, what to verify, and what to look for in your next vendor meeting.

👉 Comment or me DM "AUDIT" and I'll send it over.

Or grab it directly: https://offers.dealerinsights.com/driving-results

📞 469-708-9550
📧 [email protected]

Which of those three questions can YOU answer in five minutes? Drop it in the comments. 👇

05/11/2026

I had a conversation with a dealer principal last
week that I haven't been able to stop thinking about.

He's spending over $200,000 a month on marketing.
Five vendors. Each one sends him a monthly report.
Each report is impressive in its own way.

His SEO vendor reports "organic sessions up 23%."
His SEM vendor reports "click-through rate up 18%."
His Meta vendor reports "reach up 41%."

He looked at me and asked:
"Which one of these is actually working?"

I told him the truth. He can't compare them. Nobody can.

Because every vendor measures success differently —
and that's not an accident. They pick the metrics
that make them look good, hide the ones that don't,
and ask for more budget. By design.

Across 300+ dealerships and over $1 billion in ad
spend, we see the same pattern every time:

▪ One vendor charging $79,000 a month with a lower
engagement score than another vendor charging $13,000
▪ Ad spend running at 3am when zero shoppers were online
▪ Campaigns pushing F-150s while inventory was
mostly sedans
▪ "Get directions" being reported as a primary
conversion goal — when it's not

The dealer principal didn't need another vendor.
He needed one neutral standard.

That's what ASC-aligned reporting was built to do.
One engagement score, every vendor, every store.
Apples to apples.

300+ dealerships have already made the switch.

Stop trusting vendor reports. Start seeing the truth.

💬 Comment "TRUTH" below or send us a message for the
free Vendor Accountability Checklist — 12 questions
every dealer should ask before their next vendor meeting.

📞 469-708-9550
🌐 https://dealerinsights.com/fbsocial
💬 https://www.facebook.com/bonniejo.hoffman

05/10/2026

Happy Mother's Day to every incredible mom out there — especially the ones running dealerships, leading teams, raising families, and somehow doing it all with grace. 💐

We see you. We appreciate you. And today, we're celebrating you.

Wishing you a day filled with joy, peace, and a little time just for you. ❤️

From all of us at Dealer Insights —
Happy Mother's Day! 🌸

05/07/2026

Could your dealership marketing use an extra $𝟳𝗞+ 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 to generate more leads?

That's what we find we save our dealers on average when they use Dealer Insights to hold their vendors accountable.

The trick? It's not magic. It's asking the right questions.

Most dealers can't answer these 12 questions about their SEM vendor in under 60 seconds:

▸ Is your SEM budget aligned with your inventory and sales by model?
▸ Are you running targeted keywords or autopilot — and how do you know?
▸ Do you own your Google Ads account history and data?

Those are just 3 of the 12. The full Vendor Accountability Checklist is free — built for dealership owners, GMs, and Marketing Directors who are tired of taking vendor reports at face value.

👉 Download the checklist: https://offers.dealerinsights.com/driving-results

💬 https://www.facebook.com/bonniejo.hoffman
📞 469-708-9550
📧 [email protected]
🌐 https://dealerinsights.com/fbsocial

Address

Dallas, TX

Telephone

+14697089550

Website

http://www.dealerinsights.com/

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