03/13/2026
One year ago, only 6% of consumers were using AI to research products before buying. Now it's over 45%. Meanwhile, most e-commerce leaders I work with have gone from “this is interesting” to “I should probably do something with agentic AI” — but still haven’t started.
This episode is for that person.
I’m breaking down how to actually use agentic AI in your e-commerce role, especially if you’re not technical. You’ll learn:
• The $500 Rule — a simple two-part test to decide what’s worth automating
• Why asking “how does this work?” is the wrong first question
• Three practical on-ramps: content repurposing, research/summarize, and internal ops
• Real examples of what worked (and what failed) in my own business
• Tools to start with: Claude Cowork, OpenClaw, and Codex
The goal isn’t AI everywhere. The goal is less friction. Sometimes that means using an AI agent. Sometimes it doesn’t.