Reez, Denver, CO (2026)

10/02/2025

Here are 7 hard-earned lessons about Q4 that most sellers get wrong:

1. Ship dates > everything else
Q4 is one of the ONLY time customers actually look at delivery dates. Get inventory in early. Like, really early. Late shipments kill conversions more in December than any other month.

2. November clicks don't lie
In late November, your click-through rates will skyrocket. Your conversion rates? They'll tank. Don't freak out. People are window shopping. They're building lists. They're adding to cart. Those clicks convert in December. Your attribution won't show it, but trust the process.

3. Black Friday is overrated
Everyone obsesses over Black Friday and Cyber Monday. But the real money? Mid-to-late December. That last week before Christmas when panic buying kicks in—that's where you'll see your biggest spike.

4. Panic Saturday is real
December 20th this year. One week before Christmas Eve. Everyone realizes: "If I don't order now, it won't arrive in time." This is your Super Bowl. Be ready.

5. The forgotten goldmine
The week between Christmas and New Year's? Absolutely slammed. Gift cards. Time off work. Shopping mood still activated. Then the first two weeks of January hit just as hard. Plan your inventory accordingly.

6. Watch your ad spend
November PPC costs will spike. You're paying for window shoppers who won't convert until December. Monitor closely. Adjust bids. Don't blow your budget on lookers.

7. Returns are coming
Amazon gives insanely generous return windows over the holidays. Sometimes into February. Your January P&L will look weird. Those returns are from November and December sales. It evens out. Don't panic.

08/29/2025

Amazon just quietly leveled up Rufus.

Most people haven’t even opened it yet. But here’s what it can do now:

-Remember your past searches and order history
-Answer questions like “How many times have I ordered a paper towels?”
-Summarize reviews and product details so you don’t have to scroll through pages
-Compare products and even plan themed shopping lists (like a beach themed party)

Sounds powerful. But here’s the truth:

-Adoption is tiny. Most shoppers still just type in the search bar.
-For sellers, it’s not time to rebuild your SEO strategy. Focus on basics like main images and CTR.
-Real impact is likely years away (think 2026+).

For now, keep a close eye on it 👀

07/29/2025

Most people overlook this tiny metric in Amazon’s Product Opportunity Explorer:

“ # of Successful Launches” under the Insights tab.

But it’s one of the most telling signals you can use.

Here’s what it shows:

How many new products have crossed $50K in annualized revenue—based on the last 30 days of sales.

And here’s how to use it:

✅ If your sales are down, check if the niche is more crowded than last year.

A spike in new successful products can usually explain the drop.

✅ If you're thinking about a new product, check this stat in the target niche.

If multiple new listings gained traction recently, it means customers are spending—and the door’s still open.

06/26/2025

After years of building Amazon brands, here's what we've noticed separates the brands that scale from those that stagnate:

Stage 1: The Scrappy Startup ($0-50K/month)

You're the CEO, CMO, and janitor.

This isn't sustainable, but it's necessary.

Stage 2: The Control Freak Trap ($50K-250K/month)

Revenue is growing. You need help with advertising.

But you think: "Nobody understands my customers like I do."

This is where most brands die.

Not from lack of demand, but from lack of delegation.

Stage 3: The Profit Maximizer ($250K-600K/month)

You're laser-focused on conversion rates and repeat purchases.

The mistake?

Assuming customers will find you because you're "established."

Stage 4: The Platform Player ($750K+/month)

Your website traffic has plateaued.

Time to go where customers already are: marketplaces and retail partnerships.

The Hard Truth:

Successful brands aren't built by founders who master every skill.

They're built by founders who know when to step aside.

Which stage describes your business right now?

05/27/2025

These are the 3 big Amazon PPC myths we see most brands falling into:

Myth #1: PPC is the biggest factor in organic ranking.

Reality: PPC matters, but organic sales are king. Organic sales boost rankings far more powerfully—around 5x more than PPC sales. Conversion rates and click-through rates also play bigger roles.

Myth #2: More keywords equal more sales.

Reality: More keywords do not automatically lead to more profitable sales. The quality and relevance of keywords matter most. Adding excessive keywords without careful selection can hurt profitability and dilute performance. Stick to focused, high-relevance keywords and campaigns.

Myth #3: More top-of-search ad placements equal more profits.

Reality: Sometimes yes, often no. While top-of-search can deliver great visibility and clicks, it can also drive up costs significantly, especially if your pricing isn't competitive or your relevance is low. Profitability isn't guaranteed.

04/29/2025

Everyone talks about going viral.

Almost no one knows how to capitalize on it.

Here’s the play:
- Main images designed to demand clicks
- Branded PPC to own your traffic
- Strategic deal drops to fuel momentum
- Ruthless inventory forecasting to stay in stock

TikTok drives attention. Amazon captures it.

03/25/2025

Scroll through your feed.

What makes you stop?

It's not the perfectly polished brand video.
It's not the 30-second commercial with dramatic music.
It’s not the “SALE ENDS TONIGHT” flashing in neon red.

It’s the raw iPhone selfie.
The TikTok storytime.
The casual unboxing by someone who “just found this cool thing.”

These are ads—but they don’t feel like it.

And that’s the magic.

Ecom brands figured it out:
If you look like an ad, people swipe.
If you feel like a friend, people buy.

This shift is quiet, but it’s a tidal wave:
$0 on production. $100k in revenue.
Shot in a bedroom. Delivered to millions.

The playbook is simple:

- Look native: Blend into the platform.
- Tell a story: Humans love narratives.
- Keep it messy: Polished is suspicious. Raw is real.
- Focus on transformation: Before/after sells every time.

02/26/2025

Most Amazon sellers obsess over 5-star reviews.

But preventing 1-star reviews is just as important.

Here’s how we systematically reduce negative reviews:

🔹 Proactive Clarity – We address common issues in gallery images and highlight them in bullet points (if it's a frequent complaint, it’s in bullet #1).

🔹 Premium A+ Content – A well-structured Q&A section tackles concerns before they turn into bad experiences.

🔹 Lifecycle Support – By enrolling in Product Lifecycle Support, we engage customers before they feel the need to leave a bad review.

And for the few 1-3 star reviews that slip through? We exhaust every removal avenue.

Amazon success isn’t just about playing offense. Defense wins games, too.

01/01/2025

Improving Amazon keyword rankings used to rely on strategies like 'search, find, buy' (SFB), where customers searched specific non-branded keywords, clicked, and purchased to boost rankings for those terms.

But the game has changed.

Now, a spike in overall sales—like going viral on TikTok—can impact rankings across the board, even for non-branded keywords.

For example, a product with weak non-branded ranks can see improved visibility if branded search sales spike from external traffic, even without direct sales through those terms.

The takeaway? Amazon's algorithm now values total sales momentum more than isolated keyword actions. It’s time to focus on the bigger picture.

11/26/2024

With ongoing economic uncertainty, shoppers are on the hunt for deals more than ever. A recent consumer trends report shows:

🔎 63% of consumers actively search for discounts on the products they want.
💡 53% are more likely to buy when they come across a compelling deal.

So, what does this mean for Amazon sellers? To make the most of this holiday shopping season, focus on two things:

1️⃣ Stay stocked up to handle the rush.
2️⃣ Offer attractive deals to catch the attention of deal-seeking shoppers.

This could be the difference between turning 2024 BFCM into your biggest win yet or a missed opportunity.

10/31/2024

In 2023, Amazon’s cost per click (CPC) went up by 11.6% compared to last year. However, return on ad spend (ROAS) barely budged, with a slight dip from $4.83 to $4.81.

What’s Driving the Increase?
Prime Day events and brands’ need to reach Amazon shoppers have pushed CPCs up, especially in July and October, where CPCs topped $2 for the first time. Interestingly, ROAS spiked in July but dropped in October, suggesting that while advertisers are eager to invest during Prime sales, shoppers may not be as excited about the second event.

Looking Ahead:
With Amazon drawing in more advertisers, competition for ad space will likely keep CPCs rising. Despite the pressure, Amazon is set to hold nearly 74% of US retail media ad spend this year, even as other platforms like Walmart and Instacart offer lower ad rates.

09/25/2024

🚨 Noticing a decline in conversion rates on one of your products? Here’s a quick tip:

Take a close look at what’s showing up in this section of your listing. If there are any 'negative' features highlighted, it's time to tweak your copy.

Address objections directly and reassure potential customers about those features. Turning a negative into a positive could be the key to boosting your conversions.

Reez

10/02/2025

08/29/2025

07/29/2025

06/26/2025

05/27/2025

04/29/2025

03/25/2025

02/26/2025

01/01/2025

11/26/2024

10/31/2024

09/25/2024

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