04/13/2026
Is your GA4 property ready for another shift in Consent Model settings?
[Note from Google]
For customers who have linked Google Analytics and Google Ads accounts, we are simplifying controls and streamlining the consent process. For linked properties, Google Ads settings will exclusively control the usage of data in Google Ads in accordance with users’ consent choices. Customers remain in control of if and how their data is collected, and can change their settings at any time. For more information, please see the help center announcement.
Announcements What's new in Google Analytics This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive. Releases February 10, 2026 January 16, 2026 February 10, 2026 Generated insights on the Ho...