Demand IQ

03/06/2026

Google just changed the SEO game with its new “Online Estimates” search filter, highlighting contractors that offer instant online pricing.

Hear how this shift is impacting contractors and digital marketing in home services from Demand IQ founder and CEO on Construction Disruption. Link to watch in the comments!

12/18/2025

🎙️ New episode of What Converts is live.

This week, Austin Rosenbaum sits down with David Mandujano of Great Lakes Home Remodeling to break down what’s actually driving results in home-improvement marketing today.

From AI-powered funnels and transparent online estimating to educating buyers and adapting to millennial expectations, David shares how Great Lakes improved lead quality, ROAS, and sales efficiency—while building a modern, customer-first experience.
If you’re in roofing, exterior remodeling, or any home-service trade, this episode is full of real-world takeaways you can use right away.

Check out their careers page; they're hiring!
https://greatlakeshomeremodeling.com/pages/careers

https://www.youtube.com/watch?v=ECvgCQPUhSg&t=50s

Welcome back to What Converts, the Demand IQ podcast for contractors who want to level up their marketing and understand what’s truly working in today’s home...

04/08/2025

Nothing more rewarding than getting to ski with customers who have been with you for years! Thanks for visiting us team!

02/22/2025

That’s a wrap! IRE was a massive success! 💪

02/19/2025

We’ve landed in San Antonio for IRE! Come visit us at booth 25105 to see how we can 2-3x your website lead volume with Instant Roofing, Siding, and Solar Estimates!

01/14/2025

2025 started off with a bang! 💥

Spent last week at in SLC, and it was incredible reconnecting with the always-innovating solar and home improvement contractors and vendors in the space.

Having traveled to Utah for events like this over the past 7 years, returning always feels like a family reunion. It was great to catch up with colleagues, customers, and friends while sharing Demand IQ’s progress in digitizing the home improvement sales process—including showcasing our new product, Journeys!

A massive shoutout and thanks to
erts and for hosting such an amazing event.

Looking forward to the next one!

02/09/2024

Our first International Roof Expo in the books! Thank you to our existing and new customers for stopping by to check out our new products!

12/14/2022

☀️ Thanks, Power World, for shining a light on Demand IQ! We’re excited to see Stella, our virtual solar sales AI, made it onto Solar Power World’s Top Solar Software Products for 2022!

What follows are the Top Solar Software and Monitoring Products for 2022. From designing solar arrays to managing O&M, there are a number of products to choose from. Take a look at this year’s innovative products (listed alphabetically by company) within the categories of software and monitoring s...

11/12/2022

Endless gratitude to veterans, past and present, who ensure our nation’s bright future. 🇺🇸

11/09/2022

Today, we hit a monumental milestone: 100K leads generated through Demand IQ! That’s an estimated $200M in revenue for our customers. 🚀

And we owe a huge thank you to the solar providers (that’s you!) who helped us reach this milestone by trusting our team and product to help turbocharge your solar sales & marketing.

When you win, we win.

The best part? This is just the beginning. ⚡️