Roiquant

09/02/2026

08/18/2026

This is the difference between posting 5, 10, 15, and 25 times per week on social media.

If you post 5 times a week on average, you have 5,194 followers across all your social platforms and roughly generate 302 visitors a month from people typing in your brand name on search engines.

If you post 10 times a week, you have roughly 8,042 followers and 634 visitors from brand queries.

If you post 15 times a week, you have roughly 11,587 followers and 591 visitors from brand queries.

If you post 25 times a week, you have roughly 19,531 followers and 2833 visitors from brand queries.

If you post 26 times a week or more, you have roughly 53,002 followers and 6,037 visitors from brand queries.

Generally, the more you post, the better off you are (assuming your content is good).

08/18/2026

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08/18/2026

According to LocaliQ's data (13,474 customer search advertising campaigns running from April 2025 to March 2026), “the overall performance averages for in 2026, are as follows:

🖱️ Average click-through rate ( ) in Ads is 6.64%
👉 the industries with the highest CTR
- arts and entertainment: 12.75%
- and insurance: 9.83%
- travel: 9.82%

👉 the industries with the lowest CTR
- automotive-repair, service and parts: 5.56%
- dentists and dental services: 5.66%
- health and fitness: 5.81%

👉 the industries with the biggest improvement in CTR year-over-year
- education and instruction: up 31.71%
- beauty and personal care: up 18.21%
- finance and : up 18.01%

👉 the industries with the biggest drop in CTR year-over-year
- health and fitness: down 19.08%
- career and employment: down 10.50%
- restaurants and food: down 9.89%

🖱️ Average cost per click ( ) in Google is US$5.42
👉 the industries with the highest CPCs
- attorneys and legal services: $9.87
- home and home improvement: $8.33
- dentists and dental services: $8

👉 the industries with the lowest CPCs
- travel: $2.14
- restaurants and food: $2.05
- arts and entertainment: $1.63

👉 the industries with the biggest increase in CPC year-over-year
- real estate: up 27.27%
- personal services: up 23.41%
- health and fitness: up 23.41%

👉 the industries with the biggest decrease in CPC year-over-year
- education and instruction: down 22.79%
- beauty and personal care: down 18.95%
- automotive-for sale: down 5.81%

🖱️ Average conversion rate ( ) in Google Ads is 8.18%
👉 the industries with the highest CVR
- animals and pets: 16.22%
- automotive-repair, service and parts: 15.51%
- education and instruction: 13.14%

👉 the industries with the lowest CVR
- career and employment: 3.05%
- finance and insurance: 2.64%
- furniture: 2.99%

👉 the industries with the biggest increase in CVR year-over-year
- beauty and personal care: up 32.34%
- personal service: up 26.69%
- animals and pets: up 24.10%

👉 the industries with the biggest decrease in CVR year-over-year
- career and employment: down 29.42%
- automotive-for sale: down 22.56%
- business services: down 5.65%

🖱️ Average cost per lead ( ) in Google Ads is US$66.69
👉 the industries with the highest CPL
- attorney and legal services: $131.63
- furniture: $106.70
- real estate: $102.51

👉 the industries with the lowest CPL
- arts and entertainment: $26.84
- automotive-repair, service and parts: $29.96
- restaurants and food: $30.57

👉 the industries with the highest increase in CPL year-over-year
- automotive-for sale: up 13.90%
- health and fitness: up 7.26%
- career and employment: up 7.26%
- automotive-repair, service and parts: up 5.12%

👉 the industries with the biggest decrease in CPL year-over-year
- travel: down 39.35%
- beauty and personal care: down 34.95%
- physicians and surgeons: down 29.64%

📊 What does this data tell us about how to improve your own performance?

👉 1) Prioritize which search ads metrics you measure based on your goals
- there are a ton more key performance indicators ( ) advertisers can/should consider when analyzing your accounts

👉 2) Don’t be afraid to make regular chances in your account
- you want to regularly monitor and optimize your account because the search ad landscape can change from year to year

👉 3) Supplement your search ads campaigns with automated features
- automation is the name of the game in Google Ads in 2026

👉 4) Nail down your account basics
- the most effective accounts nail down their structure and focus on fundamentals like CTR and Quality Score to drive strong Google Ads results

👉 5) Get more granular with your targeting optimizations
- in pay-per-click ( ), don’t let high CPC keywords stop you from sourcing your best quality conversions

👉 6) Use data to inform your campaign optimizations
- based on your performance data, try deploying different ad creative, targeting, or bidding tests on a consistent basis to see what makes the biggest impact for your business

With these benchmarks as a guiding light, you can set your business ahead of industry competition and focus on optimizations that make an impact on your account.”

Download the report on Microsoft and Google Ads search advertising benchmarks across all metrics and industries for 2026: https://www.linkedin.com/posts/roiquant_2026-search-advertising-benchmarks-by-industry-activity-7495030825571221504-VG6I/

Note: LocaliQ (localiq.com) is a digital marketing agency and tech platform driving high return-on-investment for your campaigns across multiple channels, increasing your online visibility, and generating high-quality leads to grow your business.

08/15/2026

We're pleased to announce our new perks partnerships! 🥳

👉 official partner of Google Ads

- offer: up to US$1,700 Ads credits

- learn more about : https://www.youtube.com/watch?v=rLMb6kuJ7pk

👉 official partner of TikTok for Business

- offer: up to US$6,000 Ads credits

- learn more about : https://www.youtube.com/watch?v=Vu_Dzp59SuM

👉 important to note:

- the above online promotional offers are 'conditional credits', which are a type of promotional credit that only apply to advertising campaigns when specific conditions have been met, such as spend thresholds, targeting rules, or cash balance requirements

- both of the Google Ads credits and TikTok Ads credits have minimum spend thresholds requirement in order to unlock the

- the approval of perks redemption is not guaranteed and is subject to the sole discretion of roiquant's partners

👉 we've secured numerous new perks partnerships which we'll be launching new perks offering (more than 20 perks) at each new week

👉 as part of roiquant's partners program, our global partners offer free credits, free trials, exclusive discounts, programs, and many more valuable perks to roiquant customers, such as:

- up to US$200,000 credits (self-service redeemable credits are available for early and growing startups; additional credits are available for scaling, debt/equity funded and startups, financial due diligence is required for application via )

- up to US$1,700 Google Ads credits

- up to US$6,000 TikTok Ads credits

- up to US$5,000 Atlas credits

- 1 free press release distribution on EIN Presswire

- and many more

So don't miss out, buy and redeem perks now.

In case you missed it (ICYMI): When early stage startups and SMBs want to build profitable businesses but lack the experience and resources, roiquant's advanced business development and intelligence (BDI) software helps to strengthen competitiveness and access inclusive capital.

08/09/2026

𝗪𝗵𝗮𝘁 𝗶𝘀 the 𝗔𝗹𝘁𝗺𝗮𝗻 𝗭-𝗦𝗰𝗼𝗿𝗲?

Here's everything you need to know:

08/01/2026

That doesn’t mean that all people must have access and be trustworthy. It is possible to have subcommittees who have access to sensitive information and make recommendations to the board that are substantiated with enough information to make good judgments, but without disclosing the highly sensitive particulars.

08/01/2026