Built by rebels, tested like tanks. The Proof Is in the Loop. In 2000, Richard Schneider, a home theater enthusiast, was fed up with the state of over-the-air technology, so he began tinkering with building antennas in the basement of his St. Louis suburban home. At the time, he thought he could have a hobby that would pay for the cost of a new projector (withou
t his wife finding out), and he launched Antennas Direct® in 2003, with the goal of selling roughly 20 antennas per month. With millions of antennas sold and dozens of patents later, Richard’s hobby has changed the game of HDTV antenna technology. Richard no longer has to hide his tinkering from his wife with a successful business under his belt and he has a team of amazing nerds on hand to support his passion. As an industry leader and someone who is not afraid to say what's on his mind, Richard has been featured many times as an HDTV antenna and cord-cutting expert.