Wisconsin Lighting Lab, Inc.

Wisconsin Lighting Lab, Inc. Wisconsin Lighting Lab, Inc.

WiLL is a family-owned and -operated business that designs, engineers, manufactures, markets, and distributes innovative lighting and technology infrastructure products under its NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud brands. (WiLL) is a family-owned and -operated business that designs, engineers, manufactures, markets, and distributes innovative lighting and technology infrastructure

products under its NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud brands.
- NAFCO®: Commercial light pole and fixture products.
- WiLLsport®: Sports and large area lighting systems.
- WiLLstudio™: Architectural and decorative lighting products.
- WiLLev™: Electric Vehicle Supply Equipment (EVSE) for sustainable transportation.
- WiLLcloud®: Software and IoT products to maximize application excitement and product value. WiLL’s mission is to revolutionize small business manufacturing and ignite a passion for designing, engineering, and building within its communities by developing and producing amazing products for exciting applications — all while opening its doors to create a community of shared learning that celebrates the craftsmanship, artistry, and ingenuity of those who shape and build our world. WiLL’s name embodies its core values: ”Wisconsin” represents its roots, community, and Midwest work ethic and grit; ”Lighting” signifies its focus on customer-centric product innovation and support; and ”Lab” embodies its commitment to curiosity, experimentation, and continuous improvement over the long term. Established in 2017 through the merger of NAFCO (est. 1973), a metal fabrication shop, 1030i (est. 2005), a college marketing business, and LightPolesPlus.com (est. 2008), an online distributor, WiLL is the fusion of rich history, innovative team members, and a bright future.

United Wholesale Mortgage Sports Complex – Field 1 fully equipped with the WiLLsport® HDX 🔥 This multi-use field is now ...
08/03/2026

United Wholesale Mortgage Sports Complex – Field 1 fully equipped with the WiLLsport® HDX 🔥 This multi-use field is now illuminated by Wisconsin-made lighting for clean lines and improved visibility. Take a closer look at the HDX: https://buff.ly/PUd5R73

This luxury beachfront resort in Orange Beach, Alabama, needed clean, durable lighting for spaces including guest recrea...
07/29/2026

This luxury beachfront resort in Orange Beach, Alabama, needed clean, durable lighting for spaces including guest recreation areas, putting greens, game courts, pedestrian walkways, and rail-side circulation paths. Enter the WiLLstudio® RBX.

Take a closer look: https://buff.ly/U3tFNni
Learn more about the RBX: https://buff.ly/j9qIUb6

Featured in our Design Library, this WiLLstudio® DRX post-top fixture includes a custom-fabricated logo insert tailored ...
07/27/2026

Featured in our Design Library, this WiLLstudio® DRX post-top fixture includes a custom-fabricated logo insert tailored for a city park—a thoughtful way to blend dependable lighting with a unique sense of place and community pride.

Take a closer look at our latest custom concepts: https://buff.ly/Ny4xKwQ

Your lighting system, your way. Whether it's flag holders, banner arms, or custom mounting, our WiLLstudio® line can sup...
07/16/2026

Your lighting system, your way. Whether it's flag holders, banner arms, or custom mounting, our WiLLstudio® line can support your street lighting needs. This GVX assembly, showcased as a concept card in our design library, was specially created to give customers a sneak peek at their final install.

Get inspo for your project in our Design Library: https://buff.ly/3tn7eWy

Downtown Prescott is looking sharp. The flags, the "Welcome to Downtown Prescott" banners, the hanging flower baskets, a...
07/13/2026

Downtown Prescott is looking sharp. The flags, the "Welcome to Downtown Prescott" banners, the hanging flower baskets, and the sidewalk lighting — all on American-made decorative light poles, built right here in Wisconsin by our team. Proud to help a main street shine.

Tell us the colors, we finish to them.
07/08/2026

Tell us the colors, we finish to them.

Congratulations to Coach Bob Hyland and the St. Mary Springs Academy community on the dedication of Hyland Field. We can...
07/07/2026

Congratulations to Coach Bob Hyland and the St. Mary Springs Academy community on the dedication of Hyland Field. We can’t wait to see those Friday night lights come on for the Ledgers this season. A fitting tribute to a coach who’s meant so much to generations of student athletes. Great work by the team at Excel and all involved to bring this project to life.

From our shop to the street. The lighting we built is up and running at this Dutch Bros.
07/07/2026

From our shop to the street. The lighting we built is up and running at this Dutch Bros.

Why this Dutch Bros went with NTX: the pole ships pre-wired and ready to install, so the crew had it up in a fraction of...
07/06/2026

Why this Dutch Bros went with NTX: the pole ships pre-wired and ready to install, so the crew had it up in a fraction of the usual time. Three steps — mount the fixture, set the pole, connect the wiring.

We’re hiring: Sales Project CoordinatorWisconsin Lighting Lab, Inc. is looking for an organized, detail-oriented, custom...
07/01/2026

We’re hiring: Sales Project Coordinator

Wisconsin Lighting Lab, Inc. is looking for an organized, detail-oriented, customer-focused person to join our sales team in Fond du Lac, WI.

This is a great entry point into WiLL’s sales department for someone interested in building a long-term career in sales, project coordination, account management, or another customer-facing business role.

In this role, you’ll help support customer projects from initial inquiry through quoting, order coordination, production, shipment, and post-sale support. You’ll work closely with customers, contractors, distributors, sales team members, engineering, manufacturing, purchasing, shipping, vendors, and customers to help keep projects moving.

Prior lighting experience is not required. Experience in customer service, sales support, manufacturing, distribution, construction, operations, order coordination, or hands-on work is a plus.

We’re looking for someone who is:

Organized and dependable
A clear communicator
Detail-oriented
Comfortable with technology
Proactive with follow-up
Calm under pressure
Curious about products and how things are made
Interested in learning, growing, and building a career with WiLL

This full-time position is based at our Fond du Lac, WI facility and includes competitive compensation, benefits, and growth opportunities within a growing sales and manufacturing organization.

Apply here:
https://willbrands.com/collections/careers/products/sales-project-coordinator

Company Wisconsin Lighting Lab, Inc. (WiLL) Location Fond du Lac, WI Position Type Full-time Position Summary Wisconsin Lighting Lab, Inc. is seeking a Sales Project Coordinator to support customer projects, inside sales activity, customer communication, quoting, order support, vendor coordination,....

Address

308 N. Brooke Street
Fond Du Lac, WI
54935

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18663089455

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