07/08/2026
267 acquisitions. One finding that cuts across every ecosystem, size, and geography in the dataset.
The variable that separates a 12-20x EBITDA outcome from a 4-8x outcome is not platform, geography, size, or team quality. It is whether the integration practice generates recurring revenue or closes with every project.
Agencies that productized their integration delivery, meaning pre-built connectors, fixed-fee packages, and managed-services contracts that renew, command materially higher multiples from every buyer archetype in the dataset. Agencies that delivered the same quality of work as custom project engagements did not.
The buyer environment in 2026 is as competitive as it has been in two decades. PE deployment urgency is real. Strategic SI acquisition appetite has grown for three consecutive years. The window for agencies building toward a productized practice is open.
Two resources in the comments for agency leaders thinking about where they sit.
The Productization Premium report covers the full 267-deal dataset, three buyer archetypes, and the 24-month path from project-based delivery to a recurring revenue practice.
The productization calculator maps your specific agency against the same deal data: current exit value range, gap to a productized practice, and what closing it is worth at your revenue level. About five minutes.
Lumino is the integration substrate agencies use to build the recurring revenue practice both resources describe.
Links are in the comments.