03/16/2026
🚀 New Brand Launch: Two Dogs and a Purple Brush | Dog Grooming Service | Ogden, UT
We are thrilled to unveil the final approved branding package for our client, a dedicated dog grooming provider in Ogden, Utah. This project was a masterclass in combining local connection with professional polish.
Our client is a faith-based, Veteran-supported family business that fills a specific gap in the market: honest, personalized, one-on-one pet care that moves away from stressful "assembly line" salons. Our goal was to create an identity that matched that high level of service.
The Strategy Behind the Design:
💜 The Narrative: In alignment with the messaging the branding positions the customer (the dog and the owner) as the hero and the salon as the trustworthy, certified guide.
🎨 Visual Psychology: We curated a palette of rich plum ( ) and soft lavender ( ). Plum communicates depth, stability, and integrity (perfect for the Veteran component), while the lighter purple and soft bubble motif provide a sense of cleanliness, care, and approachability.
🔗 Application: We tested the design across all touchpoints (header, merchandise, large-scale outdoor advertising) to ensure consistent brand recognition, regardless of where the customer first encounters them.
The final proof sheet shown here demonstrates a cohesive, ready-to-implement ecosystem that is tactical, warm, and authentic. Congratulations, Two Dogs and a Purple Brush!
Is your current branding communicating your unique value proposition clearly to your local market? Reach out and let's discuss your next phase of growth.
