Mike Kemry

10/30/2026

"I'm too busy right now. I'll deal with the marketing stuff later."

I hear that a lot from contractors in the middle of their busy season.

Here's the thing. Busy is when you're losing the most.

More calls are coming in. You've got less time to pick up. Quotes go out and nobody follows up because you're on a job until dark.

When it's slow, you answer every call. When it's busy, the phone rings in your pocket while you're under a sink.

So the leak isn't biggest in the slow months. It's biggest right now.

You don't need a big project. You need the boring stuff running without you. A text that goes out when you miss a call. A follow-up on quotes that went quiet. A way for people to book without catching you on the phone.

Set it up once, and it works hardest exactly when you have the least time.

If you want me to look at where your leads are slipping, book a free marketing audit here: https://mikekemryonlinemarketing.com/free-audit

10/30/2026

We are an estate sale company specializing in the liquidation of personal assets. We offer a free in-person consultation.

10/30/2026

Here's a 10-minute job for tonight.

Open the call log on your business phone. Scroll back one week.

Every call you missed, write down what time it came in. Just the time. Not who.

Then look at the list.

I'd bet the misses aren't random. They bunch up.

7:30 in the morning while you're loading the truck.
Noon, when you're finally sitting down to eat.
4:30 to 6, when you're driving home and the customer just got off work.

That's your leak hour. The time of day your phone rings and nobody's there.

Once you know it, you can plan around it. A text that goes out on its own the second a call gets missed. A voicemail that says when you'll call back. Or just a rule that you check the phone at 12:15 and 5:15 every day.

You don't need to answer every call. You need to stop losing the same ones at the same time every week.

If you want help finding where your leads are slipping through, book a free marketing audit here: https://mikekemryonlinemarketing.com/free-audit

10/28/2026

For about a week, I had a new client's business name wrong.

One letter. I'd stuck an extra "s" on the end. It was in my notes, my drafts, all of it.

Caught it before anything went live. But it got me checking the rest.

The number he wrote on his intake form as his license number? Turned out to be a different number entirely. Close enough to look right. Not the one a customer could look up.

Neither one would've broken the website. Both would've made a good agent look sloppy to the first person who checked.

So here's how I run every build now. Before a single page goes public, the owner and I go line by line on the boring stuff:

The exact business name.
The license number.
The phone number.
The address.

Five minutes. Every time.

You'd be surprised how often an owner's own listings don't match each other. Google says one name, Facebook says another, the truck says a third.

Customers notice. Some of them just don't call.

If you want me to look at what your customers see when they check you out, book a free marketing audit here: https://mikekemryonlinemarketing.com/free-audit

10/28/2026