02/12/2022
Asa oils primary logo & logo variations!
Asa is a Hebrew name meaning expert, healer, born in the morning sun. This is an essential oils brand and I really wanted to incorporate the ideas of healing benefits in the naming of the “fake company”.
The squiggle line in the ‘L’ of ‘oils’ is the reiki symbol Raku, which is used at then end of a reiki session to seal the energies within the body.
The target audience here is gen z and zillenials. The modern typeface helps to speak to the young audience while the design helps speak to the core values of the brand. One of those being education.
This logotype packs a whole lot of meaning and symbolism and I love every bit of it!
Next up! Packaging!✍🏽
