Zykin Design

07/17/2026

Central Seeding came to us as a brand-new company, with just a new logo and no existing site. They also came to us with a hard deadline: a major energy industry expo where their website would be the first thing prospective clients saw.

We built the entire site from the ground up: web design, WordPress development, and copywriting. The design system pulls directly from their logo's navy and orange, supplemented with charcoal gray, and carries the logo's dual-colored corner element through as a recurring motif in the headings. The copy speaks directly to the DOTs, municipalities, and energy developers who quickly need to know that this crew shows up and gets the work done right the first time.

The result was a new website that gives a start-up company the presence of an established one, with an on-brand design system, tailored content—and ready before the expo doors opened.

05/06/2026

It always starts with a sketch. ✏️

04/28/2026

Your website is your digital storefront—your headquarters. There has never been a better time to build a website for your business, brand, or even just a personal digital home. With all of the different tools and platforms out there, you have the capability to build whatever you want—and often, without much of a time commitment or learning curve.

So which approach is right for your business or brand? It depends on if you want to actually own your website, or simply rent it.

-Ann Zykin's latest article makes the case for an owned solution instead of a proprietary platform—check it out!

https://zykindesign.com/blog/web/you-should-own-your-website-not-rent-it/

Your website is your digital storefront. There has never been a better time to build a website for your business, brand, or even just a personal digital home.

04/03/2026

60+ years of expertise as a leading heavy civil contractor in New York—now with a website that reflects it.

We partnered with Peter K. Frueh, Inc. to redesign their site from the ground up: dark theme, bold typography, eight service pages, a project gallery, aggregate quarry overview, and a careers section. The site was built to reinforce their reputation and give prospective clients a clear picture of the professionalism and reliability they can expect from PKF.

Check out the full case study on our website!

03/16/2026

Maintenance Monday means combing through each website’s server and plugins, running all necessary updates and making sure every client site is running in tip-top shape.

Each site gets their own dedicated cloud instance, so you don’t have to worry about sharing resources with other sites—secure, standalone, and performant.

If you’re looking for a partner to take care of your website and treat it with the hands-on support and human oversight it deserves, let’s talk!

02/10/2026

Your website is your digital storefront, so how would you like your customers to feel when they walk through your doors?

We focus on creating intuitive, user-friendly websites and digital experiences that clearly communicate your value and make it easy for visitors to take the next step—whether that’s requesting a quote, learning about your services, or making a purchase.

From the initial content outlines to the final deployment, we handle the entire web design and development process from A-Z. We don’t hand off pieces to other agencies or disappear after launch—we stay involved through every phase, keeping you informed with regular check-ins and bringing you along for every major decision.

02/04/2026

What do you need to visually support your brand?

Nothing undermines a professional brand faster than inconsistent implementation. A mismatched proposal, a poorly-formatted sales sheet, an off-brand social post—these situations dilute your brand identity and alter someone’s perception of you, even if they can’t quite put their finger on it.

We provide graphic design services to help your marketing materials feel unmistakably yours, with a high level of precision and craftsmanship. Whether you’re looking for comprehensive marketing materials to one-off creative projects, we handle graphic design work of all kinds.

Have a project in mind? We’d love to hear about it. DM us!

01/29/2026

How do you present yourself to the world?

A cohesive, carefully considered brand is vital to the success of your sales efforts, recruitment campaigns, and market position. First impressions matter, and a well-designed brand has the power to influence how a rospective customer, employee, or partner perceives your company.

We handle all aspects of brand development, whether you’re starting a new business from the ground up or reimagining how you present yourself. Through a curious, learning-based approach, we craft brand identities that reflect both the quality of your work and a deep understanding of your industry.

Have a project in mind? We’d love to hear about it. DM us!

01/28/2026

New case study! Last year, we completed a complete website redesign for Tri Mor, a leading concrete, earthwork, and utilities contractor based in Northeast Ohio.

Tri Mor partnered with us to design and develop a new website that reinforces their strong reputation as a leading heavy civil contractor, showcases their tight-knit culture, and provides a portfolio of work for prospective clients and employees. The new site needed to validate the company’s professionalism and breadth of work while clearly conveying its culture and values, particularly on the About Us and Careers pages.

01/27/2026

Why hire a designer in the age of AI?

Why should you hire somebody to help you with your branding or your website or create a content calendar or a brand strategy when you can just turn to AI?

I'm going to give you a couple of reasons, and explain just what exactly the role of a designer actually is, because I think it's kind of gotten lost in this age of AI. And I think that there's maybe a misconceived notion of what designers actually do.

This topic has been on my mind for quite a long time, and I finally sat down to document my thoughts about the role of a designer during the widespread adoption of AI tools.

This snippet is from a video that was originally recorded as a verbal outline for an essay that I planned to publish on our studio’s website. I recorded this solo Zoom call to capture my thoughts in order to later be transcribed into a more polished blog post, but after reviewing the footage, I decided to release the original recording because I feel that it’s a solid enough representation of my thoughts around this topic.

While I tightened up some thoughts and turns of phrase in the written version, I ended up keeping it mostly in tact and true to the original transcription.

If you’re curious about the full version of the video, check out the Zykin Design channel on YouTube and let me know your thoughts!