08/08/2022
Many companies overthink their branding by trying too hard to portray an exact message. With proper branding, less is more, but only when done correctly. With a broad spectrum of platforms a brand must adhere to, finding a suitable typeface and color palette can be all it takes to stay consistent.
In recent years, some of the world’s biggest companies have discarded depth and detail to “debrand”. But what prompted this landslide of logo debranding? Blo...