08/27/2026
Meta Ads is becoming more automated, and Advantage+ is at the center of that shift.
Advantage+ has gone from an optional feature to a core part of the platform. Meta now heavily promotes Advantage+ audiences, automated placements, and other AI-powered tools throughout the campaign creation process, making it more difficult to maintain the same level of manual control advertisers once had.
For businesses, this means the approach to paid social is changing. Success is becoming less about manually managing settings and more about providing the platform with strong creative, accurate tracking, and the right strategy.