08/19/2026
Quick question for property managers: how many of your maintenance requests actually come through the portal?
Probably fewer than you think.
One manager's experiment told the whole story: after emailing residents to use the portal, 6 did. 42 just texted her directly.
Turns out, the channel matters more than the message. SMS has a 98% open rate and an average response time of 90 seconds. Email sits around 20β25%, and most people don't log into portals unless they're paying rent.
CharlieIQ's latest blog breaks down which communication channel actually gets used (and how to make each one work for you). Worth a read if you're managing resident communications and wondering why engagement feels low. π
https://property.charlieiq.ai/blog/sms-vs-portals-vs-email-which-resident-communication-channel-actually-gets-used