03/07/2022
Today marks the 4-yr anniversary of being an actual thing. (At least in the eyes of the PA state department, which is not an insignificant part of the equation.) What started as a part-time, side-hustle, take-work-as-it-comes situation has grown – or at least evolved – in ways that I hadn't ever expected. But in the months since officially adding the ol' LLC, I've been blessed to have had a wide range of opportunities to support some really freaking cool local businesses and community organizations, some starting up, some growing, all dedicated to doing their best work yet in need of a little extra creative fire power to get to where they wanted to be. To have their trust & confidence is humbling as all heck, and I am so very thankful for each and every one of you!
To mark the occasion, here's the most recent version of the mcklco logo.
No, it's not exactly a best practice to alter your branding as often as I apparently have since March 7, 2018 (high five to anyone holding a business card with v1). But the truth is, the process of carving out your identity – whether it's a business entity or your very own existence – is just that...a process. And I think that being open to iterating along the way is a critical component to keeping afloat – knowing that even the best-laid plans may miss the mark, or require additional plans, or take just a little bit longer than anticipated. As we all have learned one way or another these past couple of years, contexts can change quite quickly, & what remains in the wake of such changes might look a bit different than it had beforehand. And that's totally OK.
My mom taught me early in life that "necessity is the mother of invention." In many ways, mcklco has been built upon that notion. There's never going to be a shortage on the number of curveballs that life can throw at you, & that might seem like a disconcerting reality to some, but I for one am excited for the infinite opportunities to further examine, suss out & hone in just who it is that I am & what it is that I do here.
If you've read this far, you get a high five, too. And hey, I'll throw in a few dozen old business cards, too. Because I have a lot of them.
