Wandersoul Co Creative Studio

Wandersoul Co Creative Studio Wandersoul Co makes web development fast, simple and approachable, for creative business owners.

10/21/2026

Remember when the internet was like, cool for discovering new things? Cute puppies and views out the window of someone thousands of miles away?

Why did we give negative opinions fckn carte Blanche to take over everywhere??

10/20/2026

My clients contain multitudes.

Which is one of the reasons I love working with established personal brands—and also why their websites can get complicated FAST.

Cara is a speaker. And a coach. And a facilitator. And a podcast host. And depending on how someone finds her, they may be looking for something completely different.

So one of the biggest jobs of her new website was making room for all of it without making her business feel scattered.

Someone considering Cara for a stage needs a very different path than someone interested in coaching. Someone who already knows and trusts her needs something different than the person meeting her for the first time.

And I think this is where a lot of established businesses get stuck with their websites.

You’ve spent years adding expertise, offers, audiences, ideas, opportunities—all the things that happen when you get really damn good at what you do. Of course your business is more complicated than it was five years ago.

The answer isn’t to shove yourself back into a simpler box because it makes for a cleaner homepage.

It’s to create enough structure around everything you’ve built that, to the person on the other side of the screen, it feels simple.

That’s what we did for Cara.

The goal was never to simplify Cara’s business or make it fit neatly into one box. It was to create enough clarity and structure around everything she’s built that the complexity makes sense to the people landing on her website.

10/15/2026

A property management brand could very easily look like… well, a property management brand.

Houses. Keys. Maybe a smiling couple holding a clipboard. You know the drill.

But that wasn’t the world we wanted to build for Foundation Homes.

Because their clients aren’t hiring them because they’re deeply passionate about property management. They’re hiring them because they want what good property management gives them: more freedom, less stress, and the ability to own an investment property without it becoming another full-time job.

So visually, we focused just as much on that life as we did on the properties themselves.

Warm California light. Beautiful homes. Mornings that aren’t spent answering tenant emails. Weekends that actually belong to you. The kind of ease that comes from knowing someone capable is handling the details.

And we used a TON of video throughout the site to make that world feel alive.

Instead of simply telling someone, “We’ll take care of your property,” the brand gets to show them what it feels like when someone does.

That was really the goal of the entire visual direction: not just to make Foundation Homes look polished, but to make the outcome of working with them feel tangible.

Because sometimes the most compelling way to sell a service isn’t to show more of the service.

It’s to show people the life that service makes possible.

One thing about me is I don't actually like seltzer -- of the La Croix or alcoholic variety (okay I'm 35 now so I *kind ...
10/14/2026

One thing about me is I don't actually like seltzer -- of the La Croix or alcoholic variety (okay I'm 35 now so I *kind of almost* like seltzer)

But back in the early 2020s when I very much DID NOT like seltzer, an unexpected, and decidedly delicious, seltzer hit the market from none other than the maker of the world's okayest b**r -- Natural Light.

Seriously this seltzer had it all (in my not-at-all-humble non-seltzer drinking opinion): 6% abv for the perfect buzz, lower calorie than the robust b**rs I prefer, I never felt like sh*t the next day, it was affordable, and most importantly (and most magic) of all IT TASTED SO GOOD.

No weird carbon-y aftertaste. Pure magic I swear.

Sadly it disappeared in late 2023 and I've been a little sad ever since.

My completely uninformed but slightly-informed-because-I'm-a-marketer opinion is that Natural Light Seltzer was lumped in with okay b**r for a couple of reasons (perhaps bc the can doesn't fit the whole seltzer vibe) and therefore didn't make enough of a splash (see what I did there 😉) to keep producing it.

In my quest to work more with AI to create fun things that (maybe) don't exist (anymore), I decided to create a love letter to 🍻 in hopes they’ll hear my plea, bring it back, and maybe (just maybe) give it the marketing campaign it deserves.

What say you Natural Light? Wish you were b**r 🫶

Also used Auntie's Creative Department from Lauren deVane | founder @ The Bemused Studio for all of this and it SLAPS (do we still say that?)

10/05/2026

The vibe vs the brand 😍 did I nail it orrrrr?

Get your mind outta the gutter, that's 'C' as in CAREFUL.Anyway, lately I’ve been experimenting with what happens when I...
10/02/2026

Get your mind outta the gutter, that's 'C' as in CAREFUL.

Anyway, lately I’ve been experimenting with what happens when I use AI less like a vending machine for finished ideas and more like an actual creative department I can think alongside.

Oh! Snap started as a funny, genuinely smart product idea: a handle that attaches to kids’ clothing so parents can give them a little more freedom while still having something to grab in those “oh…snap” moments.

But instead of jumping straight to a logo or color palette, I started building the world around it.

Who are these parents? What do they believe about raising kids? What do their children wear when they’re allowed to choose for themselves? Where does this product live beyond the obvious bike rides and monkey bars? What should the brand feel like when the kid is in a princess dress, one rain boot and somebody else’s sunglasses, climbing over the back of the couch?

I used a Pinterest board as evidence, pulled apart the different visual territories hiding inside it, challenged the language when it started drifting into vague creative-director nonsense, and kept refining until the brand had a real point of view—not just a collection of cute images.

And honestly, this is the part of AI I’m most excited about right now: evolving the tools I use so they can support more of the messy middle of creative work. Not just generating assets, but helping me question, organize, pressure-test and expand an idea without taking the taste or decision-making out of my hands.

Because the fun part isn’t asking AI to make something pretty.

It’s getting better at directing the process until the idea becomes a whole world you can actually see.

What do you think -- did I nail it or do I have some more work to do on this one?

There’s this assumption in creative work that more time must mean more thought.More rounds. More meetings. More time to ...
10/01/2026

There’s this assumption in creative work that more time must mean more thought.

More rounds. More meetings. More time to sit with it. More opportunities to tweak the tweak we made to the tweak.

And sometimes, yes. Good work needs time.

But sometimes a longer process just means the creative thread gets picked up and put down 37 times.

You make a decision on Monday. Revisit it Thursday. Forget exactly why you made it by the following Tuesday. Someone has another thought. We open it back up. Three weeks later, we are discussing a button.

Time has passed. I’m not convinced the work has gotten better.

One of the reasons I built ARRIVAL around a focused Build Day is because I *like* what happens when I can stay inside one creative problem long enough to really get somewhere with it.

No switching between five clients. No waiting a week between decisions. No repeatedly warming the creative brain back up.

Just immersion.

That doesn’t mean the thinking happens in a day. There’s plenty that happens before I ever start building.

It means that when it’s time to make the thing, I get to stay with the thing.

And I think there’s something pretty fu***ng powerful about that.

09/30/2026

One of my favorite things about working with my clients is that, more often than not, they don’t actually need *just* a web designer or *just* someone to help with their brand. By the time they come to me, their business has usually evolved enough that there’s a whole lot more to untangle first.

Because businesses don’t evolve neatly. You add an offer because clients keep asking for it. You stop talking about something because you don’t really want to do it anymore. You realize the people hiring you now are completely different from the people you built your original website for. Your process gets better, your expertise gets deeper, your prices change, your reputation grows, and somewhere in there you look up and realize the business you’re running today is not quite the business your brand and website are still introducing to people.

And THIS is the part I love.

I get to come in and help make sense of all of it. Not just “what colors do you like?” or “what pages do we need?” but what has this business actually become? What are you known for now? What do you want more of? What are you ready to leave behind? How are people finding you, what do they already know about you when they get there, and what does your website actually need to do to support the way the business works today?

Then we get to figure out how to translate all of THAT into the visual and digital identity of the business. The strategy, the messaging, the structure, the design, the experience—all of it gets to come from the business you’ve spent years building instead of whatever version of it existed the last time someone touched your website.

Obviously I love making things look good. I can spend an unreasonable amount of time getting excited about typography and tiny design details and I have made peace with who I am as a person. 😂

But I think the reason I love this work so much is that I get to do more than make something beautiful.

I get to help someone look at this thing they’ve built over years and years and say, “Okay. THIS is what it is now.”

And then make sure the rest of the world gets to see it that way, too.

That’s the annoying thing about a website that’s *fine.*It probably isn’t actively ruining your business.Your referrals ...
09/29/2026

That’s the annoying thing about a website that’s *fine.*

It probably isn’t actively ruining your business.

Your referrals still come in. People still book. Clients still say lovely things about you. You’ve gotten very good at filling in whatever gaps the website leaves behind.

So no, maybe it’s not bad enough to force your hand.

But that doesn’t mean it’s good enough to keep.

There’s a weird amount of space between “this is hurting my business” and “this is actually helping my business” -- and a lot of established businesses live there for years.

Sending the extra PDF. Giving someone context before the link. Directing them to one specific page. Explaining an offer that should’ve made sense before the sales call. Quietly hoping they judge the business by the referral they got instead of the website they found afterward.

It works.

That’s kind of the problem.

You don’t have to wait until your website becomes a liability to decide you want one that actually feels like an asset.

09/28/2026

You send the website... and then immediately send the scheduler, too.

You attach the PDF because it explains the offer better.

You type three paragraphs of context before giving someone the link.

You tell referrals which page to look at because the rest is outdated.

Or maybe you skip the website altogether because it’s honestly easier.

None of these things feel particularly dramatic. You’ve probably been doing them for so long that they just feel like part of running the business.

But they tell me a lot.

Because somewhere along the way, you became part of your website’s infrastructure. You’re supplying the context, clarity and direction it should be able to provide without you standing there beside it.

And because you’re good at it, the workaround works.

That’s exactly why established, referral-driven businesses can get away with an underperforming website for such a long time.

The business keeps working.

You just keep doing a little more work around the website to make sure it does, too.

ARRIVAL is about changing that equation.

Your website should be able to take it from here.

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