01/01/2019
Websites are sometimes the first & only impression for many potential CHURCH attendees in 2019.
Let’s face it in the digital age, information is at the fingertips of anyone and everyone connected to WiFi or a cellular network, and in the constant chaos of everyday life, people turn to the internet to get information, check their options, and ultimately make decisions. For this reason, churches must be very conscious of the message they are presenting to potential attendees.
For example, let’s say a couple just moved into town. They want to get connect with a new church home and want to browse their options. They don’t know anyone or have any gauge of the different churches in the area. The first thing they do is go to everyone’s favorite website, Google, and look for churches within their city.
Now we’re from Memphis, TN so we’ll use that for an example. The search “Churches in Memphis” brings up 63,000,000 results. The decision the couple makes whether to attend your church could be based entirely on the online content and nowadays people read up on beliefs and doctrine on the website before ever planning to attend. All this is based almost entirely on what the church has put out on their website and social media.
If your church isn’t on the top few pages for whatever domination or part of town you serve, chances are millennials will never know you exist. This for obvious reasons, is no good, and luckily there are some resources online that can help.
First, invest time and money into building a good-looking, but most importantly functional and easy to use website. This is great on two fronts, the first being potential members will be able to get to the information they want in the least amount of clicks and search engines love properly set up websites, because they convey information a person searching wants to know in a clear relevant way that the searcher can use. If the searcher gets the information they want the search engine succeeds and the people doing searching will most likely come back to that platform again next time they need information thus the cycle continues.
Another thing that really helps site ranking, is paying attention to the SEO which stands for Search Engine Optimization. Building things like sitemaps and properly configuring meta tags boost ranking because web crawlers can more easily understand the content of a site and thus allow the end-user a better, easier, more simple experience.
Make sure you’re utilizing social media. Facebook, Twitter, Instagram, you name it people are on there. The more content you have out there and the more people connected and talking the better. With an online presence, churches can share information and give potential guests a great idea of what the church is about before they ever step foot in the door. This like the website is yet another area people check out before even making the decision to attend. It is so crucial that we properly adapt and work on our online presence to promote an environment people want to be a part of.
For professional website development, SEO boosting, and social media marketing visit us at https://elkinsendeavors.com We understand and care about the mission of the local church and we’re the best to contact for any online technical needs.
