06/02/2026
So excited to finally share the finished brand for Natassia Lopez.
A little backstory on her submark. We originally landed on a house on a hill with a tree standing behind it, rooted in themes of family, history, and togetherness. Natassia’s previous logo featured an oak tree, and while she wasn’t deeply attached to it, she was still drawn to what it represented. Along the way, the idea of a treehouse also came up as we thought about how it conveys playfulness and whimsy.
It didn’t fully click for me until her brand shoot. We arrived at this beautiful home with the sweetest family, and in the backyard was the most incredible treehouse. That aha moment brought the treehouse idea we hadn’t fully explored back into focus.
I immediately went back to the art board and reworked the submark into a treehouse nestled in the branches. It felt like such a natural fit for the wildly honest family stories Natassia is known for, while adding a sense of wonder, play, and connection. It also felt full circle for both of us, bringing us back to some of our earliest conversations in such a meaningful way.
I don’t usually take on extra revisions like this outside of scope, but I felt really inspired and genuinely invested in her and her brand. Looking back at the full journey from questionnaire to strategy to final identity, I’m really proud of where this landed. So happy for Natassia to have a brand that truly feels like her. ❤️
