Jessica Romero - Shopify Expert

05/09/2023

Mark your calendars!!! Next Monday 9am CST/10am EST, I'll be LIVE talking all about diversifying your online presence with Shopify + Meta Ads expert, Charlotte Cantrell from Inspired-Ads LLC

She is my go-to expert for Meta ads questions and she's always going above and beyond for her clients AND their results!

03/31/2021

Did you hear? Klaviyo dropped some major news yesterday and now they offer two-way communication via SMS!

This is major because most of my clients were on a different SMS platform because of the lack of two-way communication. Now that everything can holistically function within Klaviyo, you can now integrate SMS messages within flows, segment even better and target your audience in a way that you can WOW them!

Will you be switching SMS platforms now that Klaviyo released this new feature?

01/15/2021

Being a solopreneur in a product-based biz is hard. I get it, I also own an e-commerce shop.

You’re doing all the things, and growing fast but you don’t have the systems in place or just need a way to streamline your e-commerce processes.

You don’t have the time to figure out yourself and need a specialist to step in to give you a helping hand - that’s where I come in!

I help established e-commerce businesses streamline their business, implement systems and processes to help them work smarter, not harder.

Wondering how I can help? Let’s chat! 👯‍♀️

01/12/2021

Email Marketing Tips - What to do when you're switching email providers 👇

When switching email providers (like Mailchimp to Klaviyo), it's very important to do 'account warming' before you start sending email campaigns. Email providers (like Gmail and Outlook) are skeptical about bulk sends coming from a new IP address and this can possibly raise a red flag and they can start marking your emails as spam (we don't want that!) 🙅‍♀️

Here are some steps that I take when setting up new clients on Klaviyo:
👉 Set up your email automations first and the first 2-5 days of emails sends should be highly engaging emails coming from flows like welcome series, abandoned cart and post-purchase emails BEFORE you send campaigns
👉 Start building segments (30, 60, 90 days) and exclude any unengaged emails
👉 Think of the cadence you want to send out over the next four weeks. Your first send should be to 30 day engaged segment, and then expand to 60, and 90 day and monitor open rates. If they suddenly drop at 90 days, go back to 60 day engaged segment.

Want to hear more tips? I'll be dropping more knowledge her or you can also follow me on Clubhouse as I'll be hosting more Ecommerce Rooms in the future!

10/21/2020

Have you set up your new Google Analytics?

The new Google Analytics will give you the essential insights you need to be ready for what’s next...

The new Google Analytics will give you the essential insights you need to be ready for what’s next.

10/06/2020

So you've determined your target goal and now you need some ideas now that the Holiday season is coming up!

Here are THREE WAY on how you can offer discounts to your customers:
1. Bundled Discounts - People love to save so why not bundle it up! Lower the price of a group of items that customers can buy together instead of lowering the price on one single product. Combine a high-selling item with a slow-selling product or complimentary product!

2. BOGO - Whether it's Buy One Get One Free or Buy One, Get one 50% off, people love BOGO's. Sell your best-selling high margin product, with a free, less expensive freebie.

3. Conditional Discount: Offer a discount that has strings attached. Like free shipping over $X or a limited time discount (30% for one hour only) or purchase quantity of 5 and get X discount.

Remember, set your objective and be strategic about how you discount! Need help implementing these to your Shopify store? Let's book a call and get that done for you!

10/01/2020

It's no secret that shoppers love discount sales, coupons, markdowns, and more! But how do you offer discounts without hurting your profits?

FIRST, define your goal! Are you wanting to increase sales? Increase traffic? Acquire new customers? Get rid of old inventory? Re-engage with old customers?

Once you have your goal defined, then you can determine your strategic approach!

Need some ideas on how to do discounts now that the Holiday season is coming up? Book your FREE 30 min. discovery call with me!

09/29/2020

The end goal of a coupon should not be to turn a shopper into a buyer, but instead, to turn a shopper into a repeat customer.

05/20/2020

Huge news from Facebook and Shopify yesterday!

"Facebook Shops to Shopify merchants, a new shopping experience that lets you create a customizable storefront on Facebook and Instagram."

Need help implementing this? Let's set up a call and discuss how you can reach even more buyers with this new tool!

Shopify is sharing a first-ever preview of Facebook Shops, a new shopping experience that lets you create a storefront on Facebook and Instagram.

03/30/2020

Needing an "extra hand" managing your presence online now, more than ever?

Here are 5 ways how VA's can help support your business operations and take away some of the overwhelm! 💛

Startups can use VAs to help with inbox management, social media content, online customer support, and basically any task that doesn’t require them to show up in person.

03/28/2020

COVID-19 disrupted millions of businesses: from small family owned shops to local restaurants. Many have found themselves scrambling and finding ways to continue engaging with their customers and making sales.

If you're a product-based business and are needing help setting up your online store, let's set up a discovery call!

I highly recommend Shopify and they are now offering free trials for up to 90 days , instead of 14 days.

A complete tutorial, with detailed screenshots and instructions on how to set up an online store to enable curbside pickup for your retail business.