Overproof

09/11/2025

What Actually Moves Cases for Alcohol Brands?

Scaling an alcohol brand is not about opening more markets or signing more distributors. It is about creating a repeatable system that turns field ex*****on into measurable results.

That is where a sales CRM built for beverage alcohol brands makes the difference.

With the right CRM, reps capture visits, notes and outcomes in real time. Managers connect those activities to menu wins and depletions. Leaders gain clarity on which markets and tactics drive true velocity.

The result:
✅ More placements that stick
✅ Faster reorder cycles
✅ A growth plan you can scale with confidence

We wrote all about this on our blog.
👉 Read the full article here: https://overproof.com/2025/08/29/sales-crm-for-alcohol-brands-what-actually-moves-cases/

At Overproof, we believe growth happens when you can tie ex*****on to depletion trends and coach teams to the behaviors that matter most. If your team is still relying on spreadsheets, it may be time to rethink your approach.

Interested in learning how?
Book a Demo: https://bit.ly/4m9tyZ2

Discover how CRM for Alcohol Brand helps track sales activities, drive reorders, and provide insights for brand managers.

08/11/2025

Distribution can make or break a beverage alcohol brand. Between the three-tier system, state-by-state rules, and shifting market trends, knowing where to start is half the battle.

We’ve updated our most-downloaded guide with everything you need to navigate today’s landscape, including:

▪️How the three-tier system is evolving in 2025
▪️Steps to build a realistic, scalable distribution strategy
▪️Compliance and logistics checklists to avoid costly mistakes
▪️Sales & marketing strategies to drive sell-through
▪️How to use technology to connect field activity to sales performance

📄 Get the free 2025 guide and take the guesswork out of alcohol distribution:
https://bit.ly/4mhANiG

Overproof is the most powerful market intelligence platform and app for beverage alcohol brands, with top-notch sales, reporting and analytics features.

07/10/2025

"Most bars and restaurants change their menu twice a year... if you miss the window to get the menu change, you've missed it for 6 months."
- Ed Dobbles

Yet most brands approach placement randomly, without understanding these critical cycles.

In NYC, it's even faster - every 4 months. Miss that window and you're waiting even longer for your next opportunity.

At Overproof, we track exactly when establishments refresh their programs. The brands that align their outreach with these cycles see dramatically higher placement rates.

It's not just about having a great product. It's about presenting it at exactly the right moment.

How are you timing your on-premise outreach?

What cocktail trends are actually driving bar menus across America? 🍸 Real data reveals the answer.

Ed Dobbles, Chief Analytics Officer at Overproof, analyzed 485,000 actual menu listings from independent bars and restaurants to uncover:

♦️ Which cocktail trends are gaining momentum nationwide
♦️ How NYC bar menus compare to the rest of the country
♦️ Data-driven insights into what consumers are actually ordering
♦️ Menu changes that are reshaping the cocktail landscape

Get the real story behind bar menu evolution with hard data: https://hubs.li/Q03wrFYW0

06/25/2025

And that’s a wrap on Bar Convent Brooklyn 2025! Our team connected with so many emerging and established alcohol brands, each with unique goals and fresh perspectives on how to grow in today’s market.

Huge thanks to Park Street (& Emmett Strack) for including our Chief Analytics Officer, Dr. Ed Dobbles, DBA, on their panel "2025 Spirits Industry Forecast: Navigating Change & Capturing Growth." It was a great conversation alongside Adam Rogers, Taylor Foxman and Stephanie (Schneider) Ghosn.

If you didn’t get a chance to connect with Tucker Impemba, Jack Buendia or Ed at BCB and you’re focused on scaling your brand, let’s change that. Drop us a message or book a demo to see how Overproof can help.
📆 https://bit.ly/44jUdvx

08/12/2024

Ever wondered what investors look for in alcohol brands? Gain exclusive insights from Overproof’s CFO, Patrick Hoogendijk, who brings years of venture capital expertise to our latest blog. Discover the key financial metrics that catch investors' eyes, decision points critical to a deal’s success, and common pitfalls to avoid post-funding. 💸

Read the blog: https://bit.ly/3yxyLY1

Looking to secure Series A funding for your alcohol brand, but not sure where to start? Download Overproof’s free guide now: https://bit.ly/3M5CDTf

Gain valuable insights from Overproof's CFO, Patrick Hoogendijk, on attracting investors for Series A funding in the alcohol industry.

08/01/2024

Say hello to Overproof 3.0! Discover our most advanced app update yet, packed with essential AI-driven features and insights to supercharge your team's efficiency and impact.

Ready to transform your sales and marketing strategy from the field to the boardroom? Book a demo today and empower your team with the tools for success. 👉 https://bit.ly/4dsN12S

07/23/2024

Overproof's 3rd Annual Menu Analysis of 's Spirited Awards nominees is here! 🏆🍸

We analyzed data from 135 venues, 361 suppliers, and 968 brands, including a YOY comparison of top suppliers and brands from 2022-2024.

Discover the latest trends and the brands making waves in the cocktail industry. Whether you're a cocktail lover or industry pro, this report is a must-read! 📊✨

Check out the report now and share your thoughts! 🔗https://bit.ly/3A2KldS

07/08/2024

Want to scale your alcohol brand but need capital to fuel your growth? Our comprehensive guide on securing Series A funding is now available. Learn how to navigate the complexities of raising millions, from preparing your pitch to finding the right investors. 📈💰

Download the free guide and discover the path to successfully raising capital for your alcohol brand: https://bit.ly/3zskwni

06/27/2024

Do you enjoy the challenge of crafting digital marketing strategies that not only catch the eye but also convert? Overproof is hiring a to join our team in Miami. This role is central to developing dynamic digital campaigns aimed at generating qualified leads and enhancing B2B engagement within the alcohol industry. To learn more or apply, visit: https://bit.ly/3RNbV4S

Posted by : Overproof | DIGITAL MARKETING,SALES

06/10/2024

Meet us at Bar Convent Brooklyn! Our team members Krista Schubert and Jack Buendia will roam the halls of Industry City on June 11-12, connecting with alcohol brands, sharing insights, and exploring new opportunities. Are you planning to be there? DM us to set up a meet-up!