09/12/2023
They are searching for THE ONE.
They are ready to invest, but not with just anybody - they want to find THE ONE.
This is how you become the one stand-out, go-to voice for your community.
1. Have a concise understanding of your differentiators. The things that make you, you. That’s right YOU are the secret sauce here. Your unique perspectives, methods, strategies, and personality are what make you stand above the rest, and stand out specifically to exactly the people you’re meant to work with. So have a firm grasp on what those ‘differentiators’ are. You can’t be THE ONE, if you’re just like all the others….
2. Say what ya need to say. This touches back on your unique perspectives. I know sometimes you’re scared to share them because “well, no one else is saying this.” EXACTLY BABE. If it rings true for you and you feel strongly about it, it’s going to land and resonate with your peoples SO STAND UP AND SAY IT to stand out as a thought leader.
3. Get personal. The personal brand is now king. People want to connect with people - not products. Communities don’t rally around a service, they gather around a leader. So they want to trust like you, know, trust you. They want to work with a leader. Hone your brand voice and tone to humanize your brand system.
4. Answer their needs. Show your community that you know them, you’re passionate about them, and you’re an ally to them. Understand who they are, what they need, and what they need to feel, see, and hear. Where do those things connect with your brand and business. Leverage your brand system and marketing to amplify those connective points.
Don’t be like the rest of them, leverage your brand system to become the one voice that your community hears.