09/03/2026
Spotlight on Bouncing Back Chiropractic š¦āØ
I created this brand last year, and after being so busy with projects, Iām finally catching up on sharing more of my work behind the scenes!
Bouncing Back Chiropractic provides gentle, holistic chiropractic care for animals and their owners ā helping pets and people move, feel, and live better through natural alignment, restored balance, and compassionate care.
For this project, the creative direction was all about blending movement, transformation, softness, and trust.
The brand needed to feel wellness-focused and elevated, but not sterile. Gentle and natural, but still professional. Playful enough to connect with animal lovers, but polished enough to support the care and expertise behind the business.
The logo system was built around the idea of ābouncing backā ā returning to comfort, vitality, alignment, and joy.
The custom B mark includes a spine-inspired detail through the stroke of the letter, tying directly back to chiropractic care. When mirrored, it also creates a butterfly shape ā a symbol of transformation, healing, and renewal. That balance felt so perfect for a brand centered around helping animals and people feel like themselves again.
The visual direction uses soft blues, airy gradients, fresh chartreuse, and refined typography to create a brand that feels light, hopeful, modern, and full of motion.
This is one of those projects where every little detail had a purpose, from the logo structure to the brand marks to how the identity could translate across a website, social graphics, and client-facing materials.
So excited to finally share this one. More brand reveals coming soon as I catch up on all the client work Iāve been lucky enough to create over the past year. š©µ
What do you think of this direction for Bouncing Back?