Katie Patrick

Katie Patrick I teach people how to save the world. I'm an environmental engineer and designer. I specialize in the nexus between data, game design and behavior change. Hello!

I'm Katie. I'm an environmental engineer and a software designer. I help social-change entrepreneurs, city innovators and sustainability managers implement powerful data, game design and behavior change techniques that create epic and measurable change. Get my free 5 day course on game design techniques for social impact here -> http://bit.ly/2uDfltM

My approach is designed to sharply tap into yo

ur audience's motivational core. I can help you use these principles to unleash your greatest innovations, inspiration and creativity, so you can experience the joy of implemeting a project that really does change the world. This is my professional bio:
Katie Patrick is an Australian-American environmental engineer, designer and computer programmer. Her company, Hello World Labs applies data-driven, gamification and behavior-change techniques to solve the world’s biggest environmental problems. She is the creator of the behavior change game and Youtube channel Detrashed, the author of Detrash Your Life in 90 Days - The Art of Zero Waste Living and the creator of Zerowastify an app designed to better measure municipal solid waste. Katie has been a media spokesperson on environmental issues and has been featured regularly on TV, radio and in print publications including Vogue Australia. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines. She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney on some of the world’s first platinum-LEED-certified commercial buildings. Katie lives in San Francisco with her young daughter Anastasia.

Have you ever thought it would be great to have an energy rating or sticker on each home, the same as we have for fuel c...
10/31/2024

Have you ever thought it would be great to have an energy rating or sticker on each home, the same as we have for fuel consumption or cars? But wait - do home energy labels actually WORK to shift the numbers?

There's some serious behavior design and secret sauce that makes the difference between a home energy label that fails and one that works.

I interviewed leading energy label behavior expert Dr Reuven Sussman PhD on the How to Save the World Podcast about his recent research with The American Council for an Energy-Efficient Economy (ACEEE) about the nitty gritty design, theory, and practice about what makes one style of label affect humans and why others fail.

Here's what you need to know:

🥇A label must show a comparison, or context of its position relative to others in order for it to be psychologically influential.

📊 Showing the numbers, whether it be in the form or money, kW, or CO2, just by themselves without this contextual comparison, might work a little, but not much.

If you are working in energy ratings or labels for buildings in any way, this episode is a MUST. The psychological theory matters. The first generation of labels were a kind of stab in the dark. Now we have research and can pinpoint the causal mechanism of what gets them to succeed.

Listen here:
Spotify: https://lnkd.in/gdXMu3sg
Apple: https://lnkd.in/gYdgQiRS

08/27/2024

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Mountain View, CA
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