10/31/2024
Have you ever thought it would be great to have an energy rating or sticker on each home, the same as we have for fuel consumption or cars? But wait - do home energy labels actually WORK to shift the numbers?
There's some serious behavior design and secret sauce that makes the difference between a home energy label that fails and one that works.
I interviewed leading energy label behavior expert Dr Reuven Sussman PhD on the How to Save the World Podcast about his recent research with The American Council for an Energy-Efficient Economy (ACEEE) about the nitty gritty design, theory, and practice about what makes one style of label affect humans and why others fail.
Here's what you need to know:
🥇A label must show a comparison, or context of its position relative to others in order for it to be psychologically influential.
📊 Showing the numbers, whether it be in the form or money, kW, or CO2, just by themselves without this contextual comparison, might work a little, but not much.
If you are working in energy ratings or labels for buildings in any way, this episode is a MUST. The psychological theory matters. The first generation of labels were a kind of stab in the dark. Now we have research and can pinpoint the causal mechanism of what gets them to succeed.
Listen here:
Spotify: https://lnkd.in/gdXMu3sg
Apple: https://lnkd.in/gYdgQiRS