Folia Design

Folia Design a graphic design studio, based in Napa, CA, specializing in brand identity, collateral, packaging and website design. www.foliadesign.com

Creative Design and Strategy

Lead by Julia Allen, creative director and designer, has been sailing Folia Design since 2002, a micro studio specializing in brand identity, collateral, packaging and website design. Her latest pursuits also include custom hand lettering and calligraphy.

22 years ago, life offered an opportunity to launch into many new beginnings: a move from Chicago to Napa, CA, and the b...
04/19/2024

22 years ago, life offered an opportunity to launch into many new beginnings: a move from Chicago to Napa, CA, and the birth of FOLIA Design. I still remember the conversation around the kitchen table a few months before my move with a work colleague/friend who said, “If there’s anyone who could do it, it is you.” I was living out my dreams to see what I could do in building the life I wanted. Perspective is everything, and if you can connect the dots like me, it will humble you to the core.

I am incredibly proud of the work produced under FOLIA Design and grateful to the people I’ve worked with here in Napa and beyond. Thank you so very much!

Here we are in 2024, and I have some big news. Life met me again, with the opportunity to pivot and redirect where I needed to move towards. I am proud to announce that my new home is now West Sacramento, and I’ve accepted a new position with CalSTRS (California State Teachers Retirement System) as their Information Officer II/Content and Web Management Specialist. I feel so much gratitude (lucky too). I have a lot of pride in knowing I will be part of a world-class financial services organization that serves California’s public educators.

I’ve shared the news with some FOLIA clients, but please reach out to me via messaging/emails/calls to discuss further details.

Once again, heartfelt thanks to all who have been part of this wonderful journey. I’m ready to see where this new chapter takes me. It already feels amazing! ❤

Some fun news to share!Our client let us know the label we designed for them won a SILVER award at the LA EVOO Competiti...
07/08/2023

Some fun news to share!

Our client let us know the label we designed for them won a SILVER award at the LA EVOO Competition for their olive oil packaging design.

Luretík was born in 2016 on ten acres in the fertile Santa Ynez Valley, just north of Santa Barbara, California, and named after the founder’s maternal lineage who were farmers. Translated in their native language, French Basque as “from this earth” became the foundation from which inspiration for the label design flourished.

We are so grateful to see such success and recognition be graced upon Luretík’s launch into the olive oil world. Big big congratulations right back at you!
https://www.luretik.com/


In the Irish spirit of Céad Míle Fáilte (a hundred thousand welcomes)... Bally Keal is now OPEN!It's been a wild amazing...
06/16/2023

In the Irish spirit of Céad Míle Fáilte (a hundred thousand welcomes)... Bally Keal is now OPEN!

It's been a wild amazing ride to be part of such a stellar project and team, as a creative partner: from branding, to all the labels you see on wine and spirits as well as the rollout on all marketing collateral and website presented. We couldn't have done it without and all on the Bally Keal side.

Take a peek, and if you're planning a visit to our region, check them out!
www.ballykeal.com

It’s with absolute pleasure to present the newly redesigned website for Music in the vineyards, a local world renowned c...
06/02/2023

It’s with absolute pleasure to present the newly redesigned website for Music in the vineyards, a local world renowned chamber music festival held each August in stunning winery settings throughout the Napa Valley. We had the privileged to partner with our web partner , 8 years ago to design their website and were once again were given the opportunity to breath new life into it. Take a look and peek inside. We promise you, you will be delighted!
www.musicinthevineyards.org/

Credits:
art direction/design-
web developer/build-
client-

Céad Míle Fáilte, is here! In just a few weeks, Bally Keal will be opening their doors for their Grand Opening of their ...
05/18/2023

Céad Míle Fáilte, is here!

In just a few weeks, Bally Keal will be opening their doors for their Grand Opening of their estate and tasting room. It has been such a pleasure and pride to be their creative partner in not only designing their brand but also in the variety of labels presented here. Bally Keal is more than just a winery... as they have spirits (and more to come), a brewery and gorgeous estate in neighboring Suisun Valley, just a 20 min drive from Napa Valley. Stay tuned!

Healthcare coverage is important for all, but a tricky process when barriers to getting it could impact individuals/fami...
03/23/2023

Healthcare coverage is important for all, but a tricky process when barriers to getting it could impact individuals/families negatively. Based in Napa with locations throughout California, Community Health Initiative, CHI does just that — help people get coverage for healthcare. We are proud to launch their new website. Important and current info can be found at their site.
Another great creative partnership with Camaleo! Thanks Brendan!

https://calchi.org

There are certain organizations who deserve special recognition, SANE-SART is a local nonprofit deserving just this. SAN...
03/08/2023

There are certain organizations who deserve special recognition, SANE-SART is a local nonprofit deserving just this. SANE-SART provides trauma-informed, evidenced-based forensic and mental health services to victims that experience violence and assault. In partnership with , we designed their new branding & new website to bring recognition to their heroric services to Napa County. What is even more humbling, is we also provided similar services for their sister organizations, & in recent years.
With these 3 organizations working together, to protect, advocate and bring healing recovery to our community, it brings us deep pride and appreciation to be part of their success story and to the victims affected.

Ammons Horn’s newest baby just won a 2023 San Francisco Chronicle Wine Competition- a Double Gold 🥇🥇category for award i...
02/02/2023

Ammons Horn’s newest baby just won a 2023 San Francisco Chronicle Wine Competition- a Double Gold 🥇🥇category for award is the Blanc de Noir, Carneros appellation.

This was a labor of love to design…. lots of filigree detailing with fancy embellishments in printing. 🌟🙌🏼🥰
Additional awards (6) given for their Blanc de Noir Sparkling Wine 🥇, Brut Rosé 🥇, family of Pinot Noirs 🥇🥈🥈, and White Pinot Noir 🥉
To see more, see winejudging.com.

Pardon the casual image, but just got an email from my direct contact/client Viticultural & Winery Technology program. ...
02/01/2023

Pardon the casual image, but just got an email from my direct contact/client Viticultural & Winery Technology program.
We started this project last Spring… to rebrand the labels for the wines that the students create-guided by world-renowned faculty from NVC faculty & Napa Valley vintners. Students grow, harvest, ferment & bottle their own estate wines. The program then sells it to patiently waiting fans.
Better pics to come, but 🙌🏼🫶🏼🌟👏🏼 yay!

Help us celebrate! FOLIA Design is 20 this month! There is not enough space to say THANK YOU, to every client, colleague...
10/12/2022

Help us celebrate!
FOLIA Design is 20 this month!
There is not enough space to say THANK YOU, to every client, colleague, and contributor that has been part of our journey for crafting a creative vision, strategy and marketing through these years. Our evolution is shared by every project that has come our way! We thank you so very much! Here’s to the future and helping to expand future brands here in Napa and beyond!

1 of 2… websites just launched!Introducing newly designed and developed website. https://www.lepichwines.com/Previousl...
10/04/2022

1 of 2… websites just launched!
Introducing newly designed and developed website. https://www.lepichwines.com/
Previously, this brand lived under its big brother brand, Purlieu Wines (next slide)… but required its own place in the www world. A remarkable brand, that needed its own way to express its story… all beginning with the concept of love and pairings.
Credits:
art direction/design-
photography-
web developer/build-
client/wine maker-

...and, 2 of 2… newly launched website…Purlieu Wines, a well established, classic legacy brand here in Napa Valley was n...
10/04/2022

...and, 2 of 2… newly launched website…
Purlieu Wines, a well established, classic legacy brand here in Napa Valley was needing a refresh, in presenting a favorite a favorite for longtime fans but also welcome new ones too.
https://www.purlieuwines.com/

The meaning of “Purlieu” translates as the confines or boundary, in this case… the orchard of oak trees from which the vineyard was originally planted. The symbolism of oaks evoke longevity, strength, stability, fertility, justice and power… hence, aesthetics that were leveraged into designing the new website and approach to photography and prose. What an exciting project to have the opportunity to work on… and expand an already elegant brand.
Credits:
art direction/design-
photography-
web developer/build-
client/wine maker-

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Napa, CA

Telephone

707-259-0390

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