Sunday Muse: A Social Studio

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🍾 Prepping for Black Friday? Take a page from some powerhouse brands and mix in these strategies to build hype before th...
10/21/2024

🍾 Prepping for Black Friday? Take a page from some powerhouse brands and mix in these strategies to build hype before the big day. The waitlists are filling up, the teasers are brewing, and every brand is shaking things up to make sure their launch stands out.

Ready to make your prep just as easy? I’ve got you covered with some easy, no-fuss steps you can take this week. 🙌✹

The *Sip & Strategize* 5-day email challenge is here to guide you through every step—just comment “SIP” for the link to join! đŸ„‚

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You’re ready to turn that launch anxiety into your secret weapon.In just five days, you’ll learn how to create a launch ...
10/17/2024

You’re ready to turn that launch anxiety into your secret weapon.

In just five days, you’ll learn how to create a launch strategy that feels authentic and true to your brand. You’ll transform from feeling stuck and unsure into a confident leader who connects with your audience, building excitement that resonates deeply. You’ll walk away with tailored strategies that not only highlight your unique voice but also foster community engagement, making your launch a celebration that everyone wants to be part of.

Eager to transform your launch anxiety into excitement?

Drop “SIP” to get the details!

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The music world knows a thing or two about launching. đŸŽ¶ (did I use this as an excuse to do a case study on my favorite ...
10/03/2024

The music world knows a thing or two about launching. đŸŽ¶ (did I use this as an excuse to do a case study on my favorite band? maybe)

Take a cue from The Maine, who’ve mastered not just selling albums but building a community that feels like family.

Whether it’s a slow album tease, going live to connect with fans, or giving back through philanthropy—this band has spent 16 years showing us that successful launches go beyond the product.

Drop your favorite band that gets it right when it comes to launching, or answer this q—what’s a step you can take to turn your audience into a community?

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Design a launch with me đŸ«¶Summer of ‘99 is an imagined launch for the brand Pleasing. Step back into the ‘90s with a vibr...
10/01/2024

Design a launch with me đŸ«¶

Summer of ‘99 is an imagined launch for the brand Pleasing. Step back into the ‘90s with a vibrant palette across matching eyeshadow, nail polish, and fragrances. Visit one of the video store themed pop-ups in your city to discover extra treats like a Summer of ‘99 VHS and make your membership card. All reminiscent of those 90s nostalgic makeup adverts you grew up with.

The first Tasting of my new series The Style Sip. Leave a note in the comments if you want part two breaking down what this launch would look like in practice! 🍾đŸȘ©

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Pleasing beauty makeup perfume nail polish

Ready to shake up your Black Friday launch or sale? We’re back with part two to make crafting your sale smooth and easy....
09/26/2024

Ready to shake up your Black Friday launch or sale? We’re back with part two to make crafting your sale smooth and easy. Here’s how to mix a sale strategy that keeps your audience buzzing:

Step 1: Pick your sale type. Whether you’re going big with a flash sale or serving up a sweet bundle, get clear on what you’re offering and how it’ll make your customers feel like they’re getting the perfect pour.
The story example on slide 3 shows you how a brand stacked deals on deals that made people bite early because that fire was dwindling day by day. The earlier they bought the bigger the savings and goodies.

Step 2: Nail down your messaging. You want your audience to feel the excitement with every sip. What’s going to make them stop, look, and say, ‘I need this’? Make sure your messaging flows like a perfect cocktail—smooth and irresistible.
Lemon Dew shows on their website that they launched a new product that people needed then because it was 40% off, something that wouldn’t be repeated in the future. They nailed the messaging with benefits, urgency, and the transformation.

Step 3: Serve it up. From the first teaser to your final CTA, your message should guide them like the perfect cocktail recipe: from that first taste to the “I need this now” moment. Keep it fun, clear, and make every step an easy yes.

Simple, stylish, and packed with value—that’s the perfect Black Friday recipe.

Comment below with your industry or product, and I’ll shake up some custom ideas to help you plan your next sale! đŸ‘‡đŸ„‚

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Only 30 days to pull off your launch? Don’t panic—I’ve been there and it is possible (just a little bit more stressful)....
09/20/2024

Only 30 days to pull off your launch? Don’t panic—I’ve been there and it is possible (just a little bit more stressful). Here’s some notes on how to plan it out👇

Week 1: Tease the launch.
Plan it out in your calendar week by week, it’ll help you not freak out and visualize it better. To get your audience excited by beginning to drop hints about your product or service. If you’re launching a new skincare line, show a blurred product shot or a behind-the-scenes of your process. Share the inspiration behind it. Think of it like stirring a cocktail—this is where you build that curiosity. 🍾

Week 2: Pour out the details.
Now’s the time to get into the meat of it. If you’re launching a new fashion collection, talk about what makes it special—sustainable materials, unique designs, extra bonuses. Give your audience a reason to feel like they need this in their life, stat.

Week 3: Create urgency.
People need a reason to act now. Maybe you’re offering early access to your email list or VIPs, or you’re throwing in a bonus (like a free tote bag with purchase). If you’re launching a service, you could offer a discount for anyone who signs up within 24 hours or the first 10 people. This is what gets them off the fence.

Week 4: Go big on launch day!
Your big moment. Whether you’re posting about a product drop or a website redesign, make sure you’re all over stories, reels, and answering DMs. If you’ve got customers already, show their reactions. Go live, answer questions, show off the goods, and engage with everyone. Make them feel like they’re part of it.

Post-Launch: Keep the energy up.
Just because the launch day is over doesn’t mean you stop. Keep sharing testimonials, how-to-use videos, and behind-the-scenes content. Follow up with anyone who showed interest but didn’t buy, and keep the momentum going.


hard truths and questions i’ve had to face as a launch strategist. if you’re gearing up for a launch and feeling a littl...
09/11/2024

hard truths and questions i’ve had to face as a launch strategist.

if you’re gearing up for a launch and feeling a little overwhelmed, these questions are a reality check that can help you recalibrate. being brutally honest with yourself is the first step toward a more intentional, successful launch. so, grab a pen and be real with yourself—are you ready to go all in?

p.s. failed and lackluster launches are not a direct reflection of who you are as a person. they’re simply data to help you learn and move forward.

If the idea of a Black Friday launch or sale leaves something bitter in your mouth, this is for you 🍾👇The easiest way to...
09/06/2024

If the idea of a Black Friday launch or sale leaves something bitter in your mouth, this is for you 🍾👇

The easiest way to make the biggest buying weekend a reason to pop champagne? đŸŸ
Start mixing things up now to ensure things are prepped.

Step 1: Make your offer an easy yes like in these examples where there’s a crazy amount of value that has people adding to cart. An easy yes is simple to explain and makes people feel like they’re missing out if they don’t sn**ch it up during that time frame.

Step 2: Choose your premise and action. Think of the Pleasing launch where they kept piling on exclusivity. A new product line right before the big weekend followed by pop-up stores, ANOTHER exclusive product drop, and sales stacked on sales. That’s something you felt like you had to be involved in or you’d miss out.

Think of these two steps as the base to your favorite cocktail. You’ve got your Prosecco for that Sbagliatto
and it’s gonna make the audience say “oh! Stunning!”

Be sure to save this for later when dreaming up that launch đŸ„‚

The difference between a September that feels like the perfectly mixed cocktail and a September that feels like an unbal...
09/03/2024

The difference between a September that feels like the perfectly mixed cocktail and a September that feels like an unbalanced bitter one is this 👆

I’m tired of seeing marketing trends push the hustle. As a chronically ill and neurodivergent studio owner, I think kinda different than the average human. But that’s what makes my business sparkle in a different way and more of my ideal match in a client.

Let’s put the hustle in slow-mo and lean into more “off” time.

Who’s coming with me? đŸ„‚

Pretty scary sharing these truths! But I know I need to post this because others can relate đŸ«¶
08/21/2024

Pretty scary sharing these truths! But I know I need to post this because others can relate đŸ«¶

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