Lasso Up

10/26/2026

AI won’t replace home builders. Builders who use it might.

On Nov 12, Lasso Up’s very own Nick Covert is presenting at the Home Builders Association of St. Louis and Eastern Missouri AI Seminar. No tech background needed. You’ll learn practical ways to use AI for client communication, proposals, follow-up, and marketing, plus a four-step framework to take your first step.

Only a few seats left. Register here: https://www.stlhba.com/STLHBA/Events/Event_Display.aspx?EventKey=11_AI26&WebsiteKey=1b25359f-fe47-40e8-acb4-8255f205f000

10/21/2026

More leads. Lower cost. Same budget.

This quarter, a Naples med spa client had their best advertising quarter on record: 56.6% more conversions, at 37.7% less cost per lead.

That's what happens when a Growth System replaces guesswork.

Ready for results like this? Book your free strategy call.

📞 (888) 700-9412
🔗 https://lasso-up.com/book-strategy-call/

10/19/2026

This Naples med spa already knew Lasso Up. Once they joined our Growth Marketing Program, results took off.

Organic clicks grew 75.9% this past quarter, on traffic that barely moved. That's the kind of visibility that turns into leads, and it did: monthly qualified leads grew 20%, right on goal.

What the program delivers:
✔️ A Growth System built around their goals, not random tactics
✔️ Ongoing optimization based on real results
✔️ Consistent leads and predictable growth

Ready for results like this? Book your free strategy call.

📞 (888) 700-9412
🔗 https://lasso-up.com/book-strategy-call/

10/14/2026

New look. New strategy. Built to be found and built to convert.

Here's the Lexar Homes glow-up.

This isn't our first rodeo. If your website isn't pulling its weight, let's fix that. Book a free strategy call.

📞 (888) 700-9412
🔗 https://lasso-up.com/book-strategy-call/

10/13/2026

Marketing chaos eating your week? Our VP of Business Development, Nick Covert, is showing St. Louis homebuilding pros how AI gives that time back. Join him at the HBA on Nov. 12 and leave with a simple 4-step framework you can use right away.

Register: stlhba.com/events

Don't let a home building professional using AI replace you! Register now for this AI seminar at the HBA on Thursday, Nov. 12: stlhba.com/events
Lasso Up

10/12/2026

A homebuilder website needs to do more than look good. For Lexar Homes, we built a strategy around SEO, AI visibility, and a user experience made for how people actually shop for a custom home.

What that looks like on lexarhomes.com:
✔️ A homepage built with real proof: 18K+ homes built, 75+ floor plans, and 30+ regions served across the Upper Northwest and Arizona
✔️ FAQs on every page, for clarity and SEO/AEO visibility
✔️ A clear process, from land to move-in
✔️ Clear next steps built into every page, so visitors always know what to do
✔️ A custom gallery built to show off real projects
✔️ A contact page built for easy next steps

Want a site like this for your industry? Book a strategy call.

📞 (888) 700-9412
🔗 https://lasso-up.com/book-strategy-call/

10/08/2026

Lexar Homes was stuck in marketing chaos: a stretched-thin team, a confusing site, and no answer to the one question buyers (and AI tools) actually ask: who should I trust to build my home?

So we built their Growth System around AI visibility and AEO, the foundation for consistent leads in 2026:

✔️ A rebuilt site and brand built to convert, not just look good
✔️ 329 pages optimized, including 101 fully rewritten for SEO and AEO
✔️ A site built to showcase 130 floor plans across 27 locations
✔️ A foundation built to support franchise growth

Is your business stuck in the chaos? Book a strategy call.

📞 (888) 700-9412
🔗 https://lasso-up.com/book-strategy-call/

10/06/2026

We love to see our customers win. Congratulations Gross & Son Paint & Body Shop

A huge THANK YOU to VIP Pensacola for recognizing Gross & Sons Paint & Body with this award! We are truly honored and grateful to be a part of such an amazing community. ❤️

But most importantly, thank you to YOU, our local customers, friends, families, and neighbors for continuing to support us. Every vehicle you trust us with, every recommendation you give, and every time you choose to shop local means more to us than you know.

09/30/2026

Choosing between a new hire and an agency? Here is the reality:

A single hire costs $135K+ annually with benefits.
One person can’t master SEO, ads, content, and analytics alone.
If they quit, your marketing stops.

An agency provides a full team of experts, ensuring your growth never relies on a single individual.

Curious if you need an in-house hire or an agency? See the full breakdown: https://lasso-up.com/in-house-marketing-vs-agency-which-is-right-for-your-business/

09/23/2026

Everyone keeps saying SEO is dead. Meanwhile, 1 in 5 buyers are asking ChatGPT for homebuilder recommendations before they ever type into Google.

That's not the death of SEO. That's SEO showing up somewhere new.

We broke down exactly what it takes to rank and get cited. Check it out 👇

Learn home builder SEO step by step: keyword research, community pages, GBP, technical SEO, and how to measure results that turn into contracts.