DoubleData

DoubleData provides data and insights to help businesses make smart decisions.

By gathering information on pricing, trends, products or any other important events you can increase revenue streams with ease!

07/22/2026

🍔 McDonald's is quietly running a long-term campaign to pull delivery orders away from apps like Uber Eats and Wolt into its own app.

🍟 The numbers show how far they've come. Loyalty program sales hit ~$40 billion in 2025, nearly doubling in two years. Active app users grew from 150 million in 2023 to 210 million today. Their official target: 30% of all delivery orders originating from the McDonald's app by 2027.

The reason customers are making the switch isn't hard to find.
Our Germany benchmark - 76,648 price points across all 1,366 McDonald's venues - shows the gap clearly. Order a Big Mac McMeal on Wolt or Uber Eats and you pay roughly 26–27% more than through the McDonald's app.

Same restaurant. Same food. The only variable is which app you open.
Most customers don't run that comparison consciously. But once they notice a €3–4 difference on a family order, the habit changes. McDonald's is betting on exactly that - and building the infrastructure to capture those orders before a third-party platform does.

🔎 For delivery platforms, this is worth watching closely. The most valuable restaurant partner you have is also the one working hardest to reduce its dependency on you.

At FoodDataLab, we track pricing, coverage and platform shifts across 200+ markets - so you see these moves before they show up in your order volumes.

07/13/2026

⚽️ The World Cup doesn't create a global delivery spike. It creates dozens of local ones - and they follow the clock, not the market.

Some of the data coming out of the group stage is genuinely interesting.

🇰🇷 Woowa in South Korea saw a 90% order surge before the Korea vs. Czechia match. Fried chicken orders spiked nearly 10x - despite the match kicking off in the morning.

🇳🇴 foodora in Norway logged a 32% spike between midnight and 6 AM for Norway's first game.

🏴󠁧󠁢󠁥󠁮󠁧󠁿 Just Eat in the UK is reporting 16% weekly order increases, with England matches ranking among their busiest days of the year.

🇮🇳 In India, Swiggy and quick-commerce platforms recorded a 12–15% rise in late-night demand, with Amul citing 30–40% spikes on match days specifically.

None of these markets are the same size. None have the same infrastructure. What they share is a team in the tournament and customers willing to order at whatever hour the match happens to fall.

For delivery platforms, this is a coverage and capacity problem as much as a marketing one. The surge is real, but it's city-level, hour-specific, and tied to a fixture list that changes every few days. Knowing where your restaurant availability holds up at 2 AM - and where it doesn't - is the difference between capturing that demand and losing it to whoever is still open.

At FoodDataLab, tracking availability and coverage in real time across 200+ markets is exactly what we do.

06/29/2026

This Uber Eats campaign is one of the coolest ideas we've seen in food delivery marketing lately! 🤯

💡 Instead of buying their own billboard space, they placed oversized delivery bags over McDonald's, Pizza Hut, and KFC ads across Sydney and Brisbane. Whatever you crave - now delivered through Uber Eats. Genius in its simplicity.

This is part of the "Get Almost, Almost Anything" campaign, created by Agency Special. And beyond the creative, they made a sharp point about what food delivery competition is actually about. Speed matters. Pricing matters. But coverage - the restaurants people already love and trust is what makes you the market leader.

➡️ At FoodDataLab, we help delivery platforms track exactly that: restaurant presence, coverage gaps, and competitor shifts across 200+ markets globally.

05/26/2026

🇬🇧🇪🇺 “Drip pricing” is about to become a real problem for food delivery apps

UK’s CMA has published updated guidance on price transparency and is explicitly targeting drip pricing: showing an attractive headline price first, then adding unavoidable fees later in the flow. In parallel, the UK’s new enforcement regime (DMCC Act) gives the regulator stronger tools to act.

Food delivery checkouts are built around fees: delivery fee, service fee, small order fee, priority delivery, bag fees, and more. The difference between “optional” and “unavoidable” is exactly what regulators care about.

What could change for food delivery:

1️⃣ Earlier “all in” totals
Expect more pressure to surface the true total cost earlier, not only at the final checkout step. That will likely increase price comparability across platforms and reduce room for “quiet” fee stacking.

2️⃣ Fee stack simplification
If every mandatory charge must be clearly disclosed upfront, complex fee ladders become harder to defend. Platforms may consolidate fees, shift them into item pricing, or redesign thresholds.

3️⃣ New conversion battleground
When price transparency becomes a compliance baseline, UX becomes strategy: clarity, predictability, and fewer surprises can directly reduce drop offs at checkout. Baymard’s research already shows extra costs are the #1 driver of cart abandonment, so reducing surprise fees is not only about compliance.

4️⃣ More disciplined promo economics
If total price must be visible earlier, promotions will need to be structured around true consumer perception: “what you pay now” instead of “discounts hidden behind conditions.”

As regulators tighten price transparency rules, food delivery pricing gets less about creative fee design and more about a clean, comparable, trustworthy offer.

That’s exactly where competitive monitoring matters most: knowing how rivals shift fees, thresholds, and promo framing week by week, city by city.

05/12/2026

📈 Where food delivery is growing fastest right now?

If you’re scanning for the most dynamic markets, the growth isn’t coming only from the usual suspects.

Euromonitor flags 🇹🇷 Turkey (+32%), 🇪🇬 Egypt (+27%), and 🇳🇬 Nigeria (+19%) as the fastest-growing foodservice delivery markets in 2025.

At the same time, Southeast Asia is back in double-digit mode. Momentum Works reports SEA food delivery platform GMV grew 18% YoY to US$22.7B in 2025. Within the region, Momentum Works highlights Vietnam and Indonesia as key growth engines in 2024.

The takeaway: If you’re building in food delivery, grocery delivery, or instant retail, these are the countries where small ex*****on wins can translate into outsized share.

At Doubledata, we help teams map real TAM, track competitor coverage and expansion, and monitor fees, promos, and availability city by city so growth markets do not stay a black box.

04/27/2026

🍔📍 Most food delivery teams think they know their TAM.

But if your “total restaurants” number comes from a single source or a one-off report, there’s a good chance it’s inflated, outdated, or full of duplicates.

The real TAM is not “restaurants in a country.”
It’s unique venues, de-duplicated across platforms and locations, updated continuously.

Why it matters:
⚠️ Duplicate listings = fake growth
⚠️ Bad matching = wrong market share
⚠️ Outdated venue lists = expansion decisions based on yesterday’s map

At FoodDataLab, we build a live, decision-ready TAM layer for food delivery:
clean venue IDs, matched entities across sources, and real-time tracking of openings, closures, and competitor coverage.

Ready to stop guessing and start knowing?

Address

New City, NY

Website

http://doubledata.com/

Alerts

Be the first to know and let us send you an email when DoubleData posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Computer & Electronics Service in New City?