Calle Creative

08/17/2026

Getting to work again with Krysta Smith has been such a pleasure.

Several years ago I met with Krysta to design a brand for her, she was doing yoga in the park and renting a space out of a hair salon.

Now she has opened her own place offering some of the amazing services.

It has been such a blessing to watch her business grow! I am so excited for her.

08/13/2026

Happy First Day of School! We successfully got all three kids out the door and to school on time.

I did loose it a bit dropping my oldest off, it's so hard to watch him grow up and become this amazing person.

In my past life I would have had to request time off, let my boss know I was coming in late or needing to leave early, or dare I ask to WFH so I can drop my kids off and pick them up on their first day.

Now, I don't have to put in a request and I can drop and pick up my kids as many times a week as I want.

The flexibility running my own business is such a blessing that I can't believe October will be 6 years since I hit publish on my website.

Thank you for being here with me and supporting my business!

Now I want to see your school photos! Post them in the comments, let's see how cute we all used to be!

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08/12/2026

My entire life has revolved around art. In one form, medium, or another, creativity has always been a part of who I am.

I live and breathe design.

Over the years, I’ve built and refined my process through experience, and I’ve learned that great branding goes far beyond choosing a pretty color palette and a cute font.

I’m not the designer who is going to ask you what your favorite color is.

I’m the designer who is going to ask about your business, your mission, your why, and most importantly, the audience you’re trying to reach.

Once I understand those pieces, I can create a brand that is strategically you.

A brand that feels authentic to your business while intentionally connecting with the exact audience you want to attract.

Because at the end of the day, I’m not just designing something that looks good.

I’m designing a brand that you and your customers will love.

08/11/2026

I know, I know but if you have been with me for a while, you know I will jump on the trends that I think are cute and educate. These kind of trends are a fun way for businesses to break away from their regular schedule program to add some fun and personality to their posts. I feel it also helps build up the like, know and trust that we all crave when choosing to use a business.

Many of you know that I am not your average business owner or designer, I still hand draw all the logos I design. There is something about brining out my sketchbook and grabbing my 2H pencil and just sketch out all the ideas I have in my head. It's faster than going to my computer first.

I will also spend HOURS looking up a font that is perfect for the feel you are wanting for your brand and I always fall in love with a $300 font that I know none of my clients will pay, so then I have to find a more affordable font that gives the same ZING factor when you see it.

I preach all the time, that I am not a just a logo designer, I am a strategic brand designer. I'll design you a logo, with colors, fonts, graphical style suggestions, photography suggestions and design all of your marketing materials to be cohesive. Being cohesive is how be bill a recognizable brand.

Final note, if you have gotten my away message on Facebook Messenger or my automatic response in my emails, you know I love my boundaries. My boundaries are there because I choose to not have an office so I can get up at any time and be with my kids. I will end my day at 3pm because when my kids get home from school, I am all there's! I wont respond after 3pm, I wont respond on Friday, and I wont respond on the weekends. Does that make me difficult to get ahold of, for some, but I only have a few short years of showing up for my kids.

What kinda chic are you?

07/30/2026

Working on refreshing my marketing materials and creating documents for each vertical I work with. This one is for Realtors, Property Managers, Property Insurance, Mortgage Lenders and Home Inspectors. I can deffinilty fit 4 more businesses comfortably on here... Heck I could make 7 more fit on here!

I will be creating one for Trades next, will your logo be on that one?

07/30/2026

Does this sound like you?

Your business needs a branding and marketing refresh... but instead of hiring someone, you open ChatGPT, Canva, and Pinterest and hope for the best.

Trust me, you're not the only one.

AI is an incredible tool, but if everyone is asking it the same questions, everyone ends up with the same answers.

Your business deserves more than a copy-and-paste brand.
It deserves a strategy.

A personality.

A message your ideal clients actually connect with.

The businesses that stand out aren't the ones using the most AI.

They're the ones using it intentionally, with a strong brand behind it.

AI should support your marketing—not become your marketing.

Ready for something more custom to your business that will make you stand out? Shoot me a DM and let's chat!

07/29/2026

Have you ever walked into a store or landed on someone's website and thought, I don't really know what they do?

Maybe the logo looked nice. Maybe the colors were pretty. But something just didn't click.

Then there are those businesses where everything feels effortless. You instantly understand who they are, what they stand for, and whether they're the right fit for you.

That's the difference branding makes.

Here's the part most business owners don't realize: if you're feeling confused or frustrated by your own branding and marketing, there's a good chance your potential clients are feeling the exact same way.

Your brand isn't just a logo. It's every interaction someone has with your business. It's the feeling they get when they land on your website, read your social media posts, or open your email.
Before you choose colors, fonts, or even a logo, ask yourself:
What do I want people to remember about my business after they've interacted with it?

When your visuals, messaging, and customer experience all tell the same story, people stop guessing and start connecting.
And that's when your brand starts working for you instead of against you.

If your business has grown but your branding hasn't kept up, it might be time for a refresh. I'd love to help you create a brand that feels authentic to you and speaks clearly to the people you're trying to reach.

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07/29/2026

That logo looks so good on the side of this cup! I love it! Thank you Insect IQ, Inc. for my new cup!

07/28/2026

Six years later, it was finally time to give Calle Creative a refresh.

Over the past six years, I’ve grown in so many ways, both personally and professionally. As I’ve evolved, I realized my brand should evolve too. I wanted new photos that reflect who I am today and where Calle Creative is headed.

Now comes the fun part (and the big job): updating my website, marketing materials, social media, and all the little details that have collected dust over the years. It’s definitely a process when you’re busy putting your clients first and keeping the business moving, but every step is worth it.

A huge thank you to Rose and Rebecca with Petal & Post - Social Media Specialist - Trinity Florida for helping bring this vision to life. I can’t wait to share these photos and everything that’s coming next for Calle Creative!

Growth isn’t just something I help my clients with. It’s something I believe every business owner should embrace, including myself.

07/13/2026

Love when the design also comes to life online! Dr. Laura Bonnemort and Bungalow Web Design

bungalowwebdesign.com/portfolio
compasspsychologicalsvcs.com