Studio Stoked

Studio Stoked Bespoke Brand Designer. Your brand needs to look good. (Because book + cover = instant judgment.) I can help with that. My goal?

I make your brand scream ‘pick me, choose me, love me’ (without all the drama). Mum, wife, official member of the cat distribution system, Aussie - Croatian, collector of hand made mugs, elderly millennial, brand designer and strategist behind Stoked. Turns out some teachers are right (sorry, Dad, but my soccer skills were a total flop). Lucky for you, their nudge towards creativity led me to desi

gn. I've been drawing and studying design ever since I entered my Doc Marten, grunge phase in high school. Zagreb's Faculty of Graphic Arts (2009 alumni!) gave me the skills, freelancing gave me the experience, and motherhood gave me the kick in the bum to open Studio Stoked (launched in 2019). To build brands that fuel your hustle and give you the flexibility to, you know, catch a nap at noon if you want to and most importantly work around your kids schedule. After all, we work to live, not the other way around.

My most-saved pin on here is a logo that never went to market.The greyhound. It was one of a few directions I made for W...
06/04/2026

My most-saved pin on here is a logo that never went to market.
The greyhound. It was one of a few directions I made for Winston & Co, gold foil on dog treat pouches, a hound that looks like old money. Still one of my favourite projects I've ever done. The client picked a different route, the right one for them, and the brand came out beautiful.
This concept didn't make the cut. It still out-saves everything I've actually launched. I find that very funny.
Now look at the rest of the grid. Beachy tile on a kraft pet bag. An olive soap bar that looks carved from stone. A makerspace folded out of colour. None of it looks like it came from the same studio.

That's what happens when you design with strategy and not force your own style onto everything. I don't have a look I bring to your brand. I have a process. The strategy tells me what your business needs, and I build that. Your packaging should look like you, not like my portfolio.
I wasn't hired to paint the Sistine Chapel. I was hired to make a business impossible to walk past on a shelf.
One client at a time. If you've got a great product stuck in a forgettable identity, that's the job. studiostoked.com

The brand isn't ready to be named yet. The work is starting to feel like it deserves to be.This is what happens when fou...
06/03/2026

The brand isn't ready to be named yet.

The work is starting to feel like it deserves to be.

This is what happens when founders and designers actually listen to each other.

Coming soon.

Nothing humbles you like designing a product for poo.Nothing makes your day like Jenn at .ca telling you those bags star...
05/29/2026

Nothing humbles you like designing a product for poo.
Nothing makes your day like Jenn at .ca telling you those bags starting conversations at the dog park, and that owners now recognise each other at the park by them. Peach beats sad bin liner every time.
A poo bag built a club. Cool :)

05/28/2026

Are you a an olive oil, skin care or pet product founder?
Hiring me as your brand strategist and designer means you get a local customer as well!

Now booking summer 2026

Yes sometimes I work two hours a day. Other times I need physical therapy for the scoliosis from hunching over a deck at...
05/27/2026

Yes sometimes I work two hours a day. Other times I need physical therapy for the scoliosis from hunching over a deck at midnight.

Save this for the next slow week when you forget why you do this. Send it to the friend who's also running their own studio and pretending they're fine.

Should I put my olive oil in a squeeze bottle like that other brand?Maybe. Maybe not. Depends entirely on who you are de...
05/25/2026

Should I put my olive oil in a squeeze bottle like that other brand?

Maybe. Maybe not. Depends entirely on who you are designing for.

The squeeze bottle brand was a strategic decision, not an aesthetic one. They designed for the food-curious home cook who watches recipe videos and treats good oil as a daily ingredient. Not a precious commodity. That person bought it, posted it, and told everyone.
It was the right call for them.

It might be completely wrong for you.
Here is how I help olive oil founders figure that out.

The first session is strategy. Not mood boards. Not Pinterest. Questions.
Who is actually buying this. Not who you hope will buy it.

Where will they first see it. Shelf, online, hotel minibar, gift.

What brands already live in their kitchen and earn their trust.
What does this product stand for beyond the grove story.
Then every design decision comes from those answers.

A boutique hotel guest buying a souvenir needs different packaging than a millennial doing a weekly shop. Someone who already knows their oils reads a bottle differently than someone buying their first quality one. Each version of "premium" looks completely different.
Design for all of them and you get heritage sameness. Design for one real person and you earn a permanent spot on their counter.

The bottle in this photo is the opposite end of the spectrum from the squeeze bottle. Dark glass. Gold foil mark taken from the church window above the founder's grove. A label that cuts into the bottle form. Considered paper weight. Sold out in three weeks with no ads.
Both approaches worked. Because both were built on strategy first, aesthetics second.

If you are launching an olive oil brand and you are stuck between copying what is working for someone else or doing something specific to you, that is the decision strategy helps you make.

studiostoked.com

I don't want to sound like Linda Evangelista saying she doesn't get out of bed for less than 10k a day, but…I have a wai...
05/04/2026

I don't want to sound like Linda Evangelista saying she doesn't get out of bed for less than 10k a day, but…

I have a waitlist. And a list of people who won't get on it.

Two months of my brain inside your business is a long time to spend with the wrong person, so the fit has to be right or neither of us has fun.

If something feels off, it is off. I trust my gut more than I trust a retainer.

If you read all the way through and didn't get offended once, we should probably talk :)

Here's the deal.We hop on a call. You treat it like therapy for your brand. (Bring the grievances.)We talk. I dazzle. Yo...
04/30/2026

Here's the deal.
We hop on a call. You treat it like therapy for your brand. (Bring the grievances.)
We talk. I dazzle. You sign.

September: new brand, new packaging, on shelf before Q4.
Two slots left for June - July.
Waitlist in bio :)

Totally realistic week for me.Like Cindy Crawford explaining her totally realistic 2.5 hour morning wellness routineAtta...
04/26/2026

Totally realistic week for me.
Like Cindy Crawford explaining her totally realistic 2.5 hour morning wellness routine
Attainable. Normal.

Follow for more behind the scennes

When you grow up you kinda lose that spark. Because what you do isn't perfect or it's messy. Or you don't have the time....
04/21/2026

When you grow up you kinda lose that spark. Because what you do isn't perfect or it's messy. Or you don't have the time. Thats where .co come in for a guided sensory experience. This brand is all about the perfect imperfections. Hand drawn shapes, warm colours that make you smile.

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