Infillion

Infillion Infillion is the first composable advertising platform built for the era of AI-driven media.

Bringing together data, supply, demand, and creative in one platform built from category-defining capabilities including MediaMath, TrueX, and Catalina.

Retail media's brief has expanded. Advertisers aren't just asking whether a campaign drove a sale — they want to know if...
08/06/2026

Retail media's brief has expanded. Advertisers aren't just asking whether a campaign drove a sale — they want to know if it built awareness, drove consideration, and influenced the purchase.

Jonatan Fasano, Head of Product at Walmart Connect Mexico and Central America, put it simply: brand lift helps answer those questions. The media networks built to measure all three will win the broader budgets.

See how Infillion helps: infillion.com/solutions/media-networks/

Thrilled to welcome Meg Fireman as Infillion's new SVP of People Operations! Meg has spent her whole career building peo...
08/05/2026

Thrilled to welcome Meg Fireman as Infillion's new SVP of People Operations! Meg has spent her whole career building people-first cultures inside ad tech — and outside of work, she's a proud sports mom and youth cheerleading coach. We're lucky to have her. Welcome, Meg!

A purchase tells you what happened. It doesn't tell you whether the advertising campaign made someone notice the brand, ...
08/04/2026

A purchase tells you what happened. It doesn't tell you whether the advertising campaign made someone notice the brand, consider it, remember it, or choose it later.

Walmart Connect Mexico is closing that gap with self-service brand lift studies built directly into its DSP, powered by Infillion’s composable platform. Awareness, consideration, purchase intent, ad recall — measured without moving the study outside the platform.

Because retail media doesn't only drive the sale. It shapes the decision that comes before it.

https://infillion.com/blog/walmart-connect-mexico-brings-self-service-brand-lift-to-its-dsp/

When Adwerx needed to transition its entire programmatic buying stack without disrupting tens of thousands of live campa...
07/28/2026

When Adwerx needed to transition its entire programmatic buying stack without disrupting tens of thousands of live campaigns, they turned to Infillion. The result: better reach, faster launches, and improved efficiency across the board. Read the full story at infillion.com/case-studies/adwerx/

07/22/2026

Cannes 2026 is a wrap, and we're leaving with full notebooks and better questions than we arrived with. The conversations this year had real weight: infrastructure, transparency, what AI-driven buying actually requires. Our kind of week.

Infinite outcomes, from attention to action.

07/21/2026

At the Infillion Café at Mondrian Cannes, IAB CEO David Cohen asked Rob Emrich to explain composable advertising — and Rob started with the problem. Thousands of vendors. Fifteen years of complexity. An industry so focused on how to run a campaign that it lost sight of what advertisers actually need: outcomes. Composable is how Infillion collapses that supply chain into fewer companies and gets back to what matters.

Watch the full video at https://bit.ly/4gPhGN4

07/09/2026

At the Infillion Café at Mondrian Cannes, Megan Herling of LERMA/ sat down with Nick Cheetany of MediaMath to talk through what changes when media planning moves from demographic assumptions to actual behavioral data. The takeaway: smarter budgets, more efficient ex*****on, and campaigns that reach people in the moments that actually matter to them.

07/09/2026

At the Infillion Café at Mondrian Cannes, Jeff Blackman of Barbarian, Grace Teng of Zambezi, Yadira Harrison of VERB, and Michelle Vincent of MagnetMedia Films made the case for the independent agency moment. Budgets are up. The money is moving. And the speed and quality that define great independent work is exactly what wins right now.

07/09/2026

At the Infillion Café at Mondrian Cannes, Mohaimina Haque of Tony Roma's and Harry Syed of AWS joined Gabe Paton to talk through what it actually looks like when a brand uses sports as a growth strategy — not just a sponsorship.

For Tony Roma's, FIFA jump-started US growth that had stalled for years.

For AWS, the insight was about speed: connect sports communities to brands fast enough and you earn the kind of customer trust that lasts.

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