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Infillion

Infillion is the first composable advertising platform built for the era of AI-driven media.

Bringing together data, supply, demand, and creative in one platform built from category-defining capabilities including MediaMath, TrueX, and Catalina.

12/02/2024

We watched the game, we saw the ads, and now it's time to talk about it. Here's are our top choices for notable and insightful advertising strategies and campaigns. Agree? Disagree? Let us know!
https://bit.ly/3HVHu7m

In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.

24/01/2024

In 2023, Infillion saved consumers 1.34 MILLION hours of time watching commercials. You're welcome! 1.34 million hours....what else could you do with that amount of time?
How many double features of the movies of Barbie and Oppenheimer could you watch? What about reliving the Taylor Swift Eras movie? How many times could you play Baldur's Gate 3 or sail around the world?
We have the answers (and more!) right here: https://bit.ly/3vV3exf

In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do in those 1.34 million hours? Here are some ideas.

10/01/2024

#2023 was an active and accomplished year for the team at Infillion. From brand lift to 3-card monte, from inventive custom builds to our performance-driving Blueprints, this infographic shows a few of our team’s favorite creative milestones:

We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.

05/12/2023

For our final blog post on Interactive Ad Creative we turn to Content Collections, our
"Have your cake and eat it too" solution for brands and agencies wanting to showcase more than one or a few products. Check out how these restaurant, insurance and retail brands are making the most their interactive ads:

For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.

29/11/2023

Whether it's recommendation, knowledge or personality, quizzes can be a fun and engaging format for your ads. Check out these real-life ad examples and strategies:

Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.

22/11/2023

Who says ads can't be fun? Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling. Here's how you can capture attention and win points with your audience with games (plus some examples you can play with it):
https://bit.ly/3QNruZb

Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.

14/11/2023

Guided Stories can be incredibly powerful. Learn about what guides stories, or carousels, are and consider these to take your linear storytelling further: https://bit.ly/3FX1dT0

Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.

06/11/2023

Traditionally in the the "Awareness" stage was viewed as the widest part of the funnel, indicative of consumers at the threshold of discovering new products or services. Yet, our recent data paints a different picture, revealing an astounding 45% of respondents actively considering diverse brands and products.

Learn more about the new age of "Constant Consideration," including 5 strategies all marketers should be using to maximizing attention from consumers: https://bit.ly/49s7xzt

Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.

03/10/2023

Let's talk about and ! Q: How many ads do you see every day? The answer, may surprise you:

Here are five facts that have hooked us lately on attention and advertising.

14/07/2023

Infillion's Christa Carone was joined by an extraordinary panel of female leaders at Cannes Lions for a discussion on women leadership: Donna Speciale, President of US Advertising at TelevisaUnivision; Julia Boorstin, journalist and author of When Women Lead; Lisa Buckley, Managing Director at VaynerMedia LA; Louisa Wong, CEO of Extreme Reach; Monique Nelson, Chair of UWG, and Viviane Paxinos, CEO of AllBright.
Here's our our key takeways: https://bit.ly/3DcoDlZ

Infillion's Inclusion Cafe hosted a conversation on women in leadership where panelists shared their different career journeys. Leading with four distinct aspects – inclusivity, multicultural competency, empathy, and authenticity – has been key not just to their success as leaders but to the suc...

10/07/2023

When it comes to consumers want brands to know them for a better experience, but not too much. As first-party data takes center stage, it’s crucial for brands to strike the right balance between relevance and privacy. In this guest post from Airship we explore the evolving dynamics of and privacy, while considering the challenges marketers face achieving this delicate balance: https://bit.ly/3O6RQVK

The Cannes Lions “Personalization and Privacy” panel saw Airship Chief Strategy and Marketing Officer Thomas Butta, Infillion CMO Laurel Rossi, and Vayner X EVP, Zubin Mowlavi, engage in a stimulating discussion, moderated by Bain & Company Partner Maureen Burns.

05/07/2023

In a recent panel discussion at the Garden in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albertsons to discuss the transformative power of retail media networks. The conversation delved into standardization, data privacy, and the industry's future. Check out our recap: https://bit.ly/3O3FjTf

In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.

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