09/30/2024
Earlier this year, we launched a new website experience for our longtime collaborators , revamping their digital presence for both desktop and mobile. With articles dating back to the 1980s, BOMB’s archive is a treasure trove of captivating interviews between artists. We aimed to evolve the site into a design system that showcases this rich content while serving readers’ needs.
To achieve this, we embarked on a journey to enhance the site’s navigational ease. We meticulously structured the content, focusing on establishing a clear hierarchy and incorporating relevant topic tags. This careful categorization was pivotal in guiding users effortlessly from one article to the next, ensuring a continuous and immersive reading experience. Our approach was rooted in the belief that the website itself should inspire visitors, both through its content and as an experiential platform.
Look out for the launch of a new e-commerce experience coming soon! ✨ 👀