Oktopost

05/07/2026

Why do great people choose your company? More importantly, why do they stay?

It’s not just about perks or polished employer branding campaigns; it's about the real, human moments that people experience every single day.

In our latest episode of the Radically Transparent podcast, Daniel Callaghan (Global Employer Brand Manager at Payoneer) shares a refreshing take on what truly shapes an employer brand.

From recruiter interactions to leadership style, and everything in between.

But the one idea that stood out most?

👉 Your employer brand isn’t what you say it is, it’s what people experience and share on social...

Making employee advocacy one of the most powerful programs you can run as a recruitment marketer.

When your people tell their own stories, it builds trust, drives engagement, and brings your brand to life in a way corporate messaging simply can’t.

For the full episode: https://okt.to/HXp2YS

05/06/2026

Who works in B2B social and stops your scroll on LinkedIn? 👀

✨ The ones sharing sharp takes
✨ Starting smart conversations
✨ Building communities that actually engage

Now it’s time to give them the spotlight they deserve.

Nominations for B2B Social’s Rising 30 are open, and we want to know: who belongs on this year’s list?

Nominate your favorite B2B social voices here: https://okt.to/ypb8OB

05/05/2026

Organic social 🤝 Paid social

Name a more underrated B2B power couple, we’ll wait.

In this episode of Behind the Post, Melissa Dawson, Corporate Social Media Lead at WD, shares how bringing the two together helped WD grow its LinkedIn audience from 600K to 800K and rack up 80M+ impressions in less than one year.

If you're ready to put dollars behind your carefully crafted and strategic organic content, this one’s for you.

Tune in here: https://okt.to/ROvNjt

05/05/2026

1 more day to go until we're at DMWF global in London!

Team Oktopost is heading to booth 298, and we’re bringing B2B social strategy chats, fresh ideas, and a pocketful of Lil Okty’s with us 👀

Swing by and meet the team: Colin Day, Nuala Conneely, Jamie Wilcock, Jack Clare, Lucy Obertelli, Patrick Byrne and Andrew Frater.

Whether you want to:

✨ level up your social strategy
✨ talk employee advocacy
✨ get smarter about social listening
✨ or just grab a Lil Okty and say hello
..we’re your people.

Here’s what Team Oktopost will be getting up to at the event 👇

We can’t wait to see you there!

05/04/2026

The B2B Social's Rising 30 is dropping soon, and YOU get to choose who's on it 👊

Get a sneak peek at some of the nominees and submit your nomination TODAY: https://okt.to/fKDP5v

04/30/2026

The list everyone’s talking about is making a comeback soon 👀

Who will be on it? You decide.

Show your favorite voices in B2B social media some love and nominate them for the B2B Social’s Rising 30 list ✨

Nominate NOW: https://okt.to/OovTb6

P.S. You can nominate yourself 😉

04/29/2026

One of the biggest blockers to employee advocacy is fear.

Not fear of posting. Fear of looking like a corporate mouthpiece.

What HR teams should do differently when running employer branding campaigns?

Stop asking employees to share polished job descriptions or brand slogans. Those posts feel forced and risky for personal brands.

Instead:

1. Share real moments of what it’s like working at your company, not marketing copy
2. Give employees 2–3 caption options they can edit freely
3. Encourage first-person language over brand voice

When employees feel ownership over the message, advocacy becomes self-expression, not promotion.

04/28/2026

What makes someone a B2B Social Rising Star?

🌟 They work in B2B social media
🌟 They built a thriving LinkedIn community
🌟 They share smart, valuable, or entertaining content
🌟 They spark great conversations in the comments
🌟 They grow their personal brand and their career on LinkedIn

Know someone on your team who fits the bill? Nominate them today!

Nominations close May 21st: https://okt.to/snztf9

04/27/2026

B2B marketing has changed. Gen Z buyers think differently, and AI decides what they see. If your strategy doesn’t evolve, you’re already behind.

Take a seat for Colin Day’s session at DMWF Global in London on May 6 at 4 PM 💥

He’ll explore the new rules of B2B: how trust is built, influence is earned, and revenue is shaped in a social-first, AI-driven world.

Don’t miss this chance to hear fresh ideas for evolving your content, social, and go-to-market strategies.

Reserve your spot (and bring your team) here: https://okt.to/3h2Izd

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04/23/2026

The biggest list in B2B social is back again… and YOU get to shape it.

Nominations for the B2B Social’s Rising 30 are officially OPEN!

This is the list that gives credit where it’s due. If someone’s posts make you stop scrolling, learn something new, or jump straight into the comments, they need to be on this list.

Got someone in mind? Let’s make it happen.

Ready, set, NOMINATE 👉 https://okt.to/VLWdqO

04/20/2026

It's that time of year again 👀

We’re back to celebrate the voices shaping B2B social: the ones sparking conversations, sharing bold ideas, and keeping us inspired.

Built by the community, for the community.

Nominations opening soon.