Follow Up Spark

08/02/2026

07/22/2026

𝗜’𝘃𝗲 𝘀𝗽𝗲𝗻𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗯𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘄𝗵𝘆 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗮𝗶𝗹 𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗵𝗮𝘀 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗮𝗰𝘁𝘂𝗮𝗹 𝘀𝗸𝗶𝗹𝗹.

Over the last few months, I’ve seen the exact same pattern over and over again:

- 𝗧𝗵𝗲 𝗘𝘅𝗰𝘂𝘀𝗲 𝗧𝗿𝗮𝗽: "I don't have time for this." (𝘙𝘦𝘢𝘭𝘪𝘵𝘺: 𝘕𝘰 𝘴𝘺𝘴𝘵𝘦𝘮𝘴).

- 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻𝗶𝘀𝗺 𝗧𝗿𝗮𝗽: Spending months tweaking a website without sending out a single offer. (𝘙𝘦𝘢𝘭𝘪𝘵𝘺: 𝘍𝘦𝘢𝘳 𝘰𝘧 𝘳𝘦𝘫𝘦𝘤𝘵𝘪𝘰𝘯).

- 𝗧𝗵𝗲 𝗟𝘂𝗰𝗸 𝗧𝗿𝗮𝗽: Relying 100% on word-of-mouth and just hoping the month turns out well. (𝘙𝘦𝘢𝘭𝘪𝘵𝘺: 𝘕𝘰 𝘱𝘳𝘦𝘥𝘪𝘤𝘵𝘢𝘣𝘭𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴).

Most people think marketing has to be loud, pushy, and extremely complicated. So they keep putting it off, until the client pipeline dries up and panic sets in.

Marketing isn't rocket science. It's simply psychology (understanding how people make decisions) combined with systems (putting that process on autopilot).

Over the next posts, I’m going to break down these excuses, explain the psychology behind them, and show you how simple the ex*****on can actually be.

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: If you leave your marketing to chance, you leave your future to chance.

07/22/2026

Hey everyone! 👋

Lots of you have been asking how to create and sell paid courses inside Follow Up Spark.
With Follow Up Spark, you can host your content, take payments, and automatically send login details—all in one place.
You can find the full step-by-step post inside the FUS Community.

07/21/2026

Take Control of Your Email Deliverability with Follow Up Spark!

Want to lower your unsubscribe rates and give your leads full control over the content they receive? Check out the Preference Management Hub!

Instead of completely opting out, contacts can now choose which email categories they want to hear about, keeping them on your list while improving your inbox placement.

📲 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.