Zeta

Zeta Achieve the Impossible with The AI Marketing Cloud Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. Founded in 2007 by David A.

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Z

eta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

10/06/2026

Five years ago today, we rang the bell 🔔🎉

What started with a simple mission – to help brands find, grow, and keep customers – is still what drives us today.

The technology has changed. Customer expectations have changed. Our focus hasn't.

Here's to the next chapter of helping companies turn data and AI into stronger customer relationships and measurable growth.

08/06/2026

Relevance has a shelf life.
An offer that's timely this morning may not be relevant this afternoon.
With LiveClicker by Zeta, email content adapts at the moment of open based on real-time context like time, device, behavior, and inventory.
The impact:
✔ 3x more revenue
✔ 130% higher conversions
✔ 150% higher CTR
Because every open is a new opportunity to be relevant.
https://ter.li/yg19n3gx

02/06/2026

Many of us are starting to talk to AI like a coworker.
 
Now we expect it to understand the context behind our business too.
 
When customer data, finance data, and media data are connected, AI can deliver far more useful answers and recommendations. That’s why we built Athena by Zeta.
 
Zeta CTO on why connected systems matter.

01/06/2026

From the slopes to the stage at David Geffen Hall, Lincoln Center 🎿

We’re excited to welcome as a Zeta Live keynote speaker at one of NYC’s most iconic venues.
After redefining what’s possible in ski racing and making an incredible comeback to competition, Lindsey’s story continues to inspire audiences around the world through her resilience and determination 🔥

We can’t wait to hear from Lindsey this October. Stay tuned for more exciting announcements as we count down to Zeta Live 👏

27/05/2026

The brands winning with AI are jumping in head-first 🤿
 
We caught up with some of our customers to ask how their teams are preparing for what’s next with AI and how to use it to drive growth. Here are the top insights from Giuliano Stiglitz, Paul Bannister, , and Shaquana Ford.

CMOs don’t need more dashboards. They need clarity and control over outcomes. They need to know: Where do I invest next?...
26/05/2026

CMOs don’t need more dashboards.

They need clarity and control over outcomes. They need to know: Where do I invest next? What’s driving revenue? How do I improve results?

When systems are connected, answers aren’t scattered. They’re unified, turning marketing into predictable, accountable growth.

Read the full report to learn more about improving outcomes in the age of AI here: https://zetaglobal.com/resource-center/ai-marketing-impact-measurement-cmo-report/

TV isn’t a one-screen, one-audience experience anymore. Think about watch parties: one screen can mean multiple viewers,...
18/05/2026

TV isn’t a one-screen, one-audience experience anymore.

Think about watch parties: one screen can mean multiple viewers, shifting intent, and completely different customer journeys.

The brands getting more from CTV today aren't just measuring reach. They're understanding how people move across different platforms and share screens, so they can improve targeting, reduce wasted spend, and find what's actually driving results.

People don’t fit into neat boxes based on where they live.📍What people watch, click, search, and consume reveals what ac...
14/05/2026

People don’t fit into neat boxes based on where they live.📍

What people watch, click, search, and consume reveals what actually captures attention and drives intent.

The brands getting it right aren’t making assumptions – they’re responding to real signals. Focus on what people actually care about, and your messaging will stay relevant and drive performance. 📈

12/05/2026

AI in marketing is officially past the “what if” stage.

The shift from experimentation to ex*****on is already happening – fast.

Hear how our customers are embracing this change and the value AI is already driving impact for their teams.

Thank you , Paul Bannister, Giuliano Stiglitz, and for sharing your thoughts with us at POSSIBLE!

07/05/2026

Stop building reports by hand. Instead, just ask Athena by Zeta.

Our Global VP of Product, Roman Gun, breaks down 3 simple questions that can help you create fully customizable reports in seconds – hands-free.

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