Wiser Market Brand Protection

11/16/2022

Copyright Protection on TikTok

TikTok, the app which allows users to create short videos, has become an internet phenomenon since its global launch in 2018.

Intellectual property is instrumental to the TikTok app experience, especially copyrights owned by music creators and labels.

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TikTok, a leading app for short videos, has become an internet phenomenon since its 2018 launch, but the platform raises IP & copyright protection concerns.

10/31/2022

Brand Protection in the Metaverse

The metaverse is not yet in existence, but it seems its moment is almost here.

Many businesses are probably wondering what exactly the metaverse is going to be while preparing to take advantage of its opportunities and deal with the challenges of this new virtual

https://wisermarket.com/blog/brand-protection-in-the-metaverse/world.

09/14/2022

Brand Protection on Instagram – How to Protect Your Brand?

Instagram has evolved from a photo-sharing space into a social platform that connects 2 billion monthly active users.

Instagram has into a social platform connecting 2 billion users. Despite Instagram's efforts, IP infringements ✅ are common on its platform - learn more here.

09/08/2022

How to Avoid Scams on Facebook

Facebook Marketplace, with its 1 billion global users, may seem completely safe because it is so popular and backed by a powerful tech company.

Please read more below

Facebook Marketplace, with its 1 billion global users, may seem completely safe ✔ but it is ripe with scams of all kinds, targeting people and brands worldwide.

06/26/2022

Counterfeiters are putting our health and safety at risk. From batteries to pharmaceuticals and auto parts, fakes are an economic virus, spreading worldwide.

It’s said that imitation is the sincerest form of flattery. But not in the case of the counterfeit goods market, which has moved far beyond merely copying de...

04/24/2022

Russia allows imports of gray goods
Following the economic sanctions, Russia allows the import of parallel imports without the consent of trademark holders. The change of policy will allow for the shipping of goods into Russia.

Russia has authorised retailers to import products from abroad without the trademark owner's permission, Prime Minister Mikhail Mishustin said on Wednesday, after global brands halted sales or stopped exports over Moscow's military campaign in Ukraine.

02/28/2022

Authorities seize $97.8M in counterfeit sports merchandise in Operation Team Player

Today, the IPR Center, the NFL, CBP, the Los Angeles Sheriff Department and ICE HSI announced that more than 267, 511 counterfeit sports-related items, worth an estimated $97.8 million, were seized during Operation Team Player.

01/20/2022

2021 Fashion Trademarks – Trends and Cases

Trademark filings and lawsuits reflect trends in industry and brand protection.

The fashion industry and retail use intellectual property (IP) in courts and outside of them to protect their trademarks and control their use.

https://wisermarket.com/blog/2021-fashion-trademarks-trends-and-cases/

01/03/2022

NFTs and Intellectual Property Protection

NFT is a unique digital file. It can be an image, GIF, audio or video file, or other files (such as video game tokens, for example) minted as a unique copy on the blockchain. It can then be displayed, collected, and traded, making it a digital asset.

https://bit.ly/3mOuUMT