Bashki Generation

Name: Bashki Generation
Address: New York, NY, US
Telephone: (646) 736-2657

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United States
New York, NY
Bashki Generation

Bashki Generation is a digital agency co-founded by Lara Bashkoff and Jonathan Hills that helps brands connect with a Millennial audience.

We offer a range of digital services - from strategy through to ex*****on - with a particular focus on helping brands connect with a Millennial audience.

09/23/2011

http://www.bashkigeneration.com/social-media/facebook-wants-to-change-the-way-you-share/

Facebook is looking to eliminate the friction from sharing - but will this revolutionary approach be embraced by the masses?

09/14/2011

http://www.bashkigeneration.com/digital-strategy/sharing-the-new-metric-in-town/

Why sharing is rapidly becoming the most important metric for your brand to track.

09/02/2011

http://www.bashkigeneration.com/news/top-10-viral-video-ads-of-all-time/

Find out the top 10 viral video ads of all time and what you can learn from them.

09/01/2011

http://www.bashkigeneration.com/social-media/the-new-hierarchy-of-sharing/

Google + and now Facebook allow users to share content selectively within their networks which has important implications for any brand's social strategy.

08/11/2011

http://www.bashkigeneration.com/social-media/how-content-sharing-solves-the-transient-problem/

Our research shows that customers who interact with a brand via shared content have higher levels of engagement than other traffic sources.

08/05/2011

http://www.bashkigeneration.com/user-experience/advertisers-the-sharing-conundrum/

Content sharing is becoming one of the most important engagement metrics for any brand to track. Our research suggests that users who access content via shared links spend more time with the content, and have higher recall of it. While this is great news for content creators, it can leave brand mark...

08/01/2011

http://www.bashkigeneration.com/social-media/the-selfish-sharer/

While sharing is usually about helping other people, the act of content sharing is actually driven by quite selfish motivations.

07/22/2011

http://www.bashkigeneration.com/social-media/content-sharing-the-rear-view-mirror-problem/

Most Web data is focused on what happened in the past. But to understand what drives people to share content you need to enter the world of predictive analysis.

07/18/2011

http://www.bashkigeneration.com/user-experience/google-news-wicked-games/

More and more people are turning to gamification to drive engagement, but Google's new badges product for Google News is an example of how not to do it.

07/13/2011

http://www.bashkigeneration.com/millennials/how-to-engage-millennials-with-your-brand/

Here are some tips and advice on the best ways to engage Millennials with your brand via social media channels.

07/11/2011

http://www.bashkigeneration.com/millennials/millennials-generation-share/

We all know Millennials share huge amounts of content online - but how far does the concept of sharing extend into the real world?

07/08/2011

http://www.bashkigeneration.com/millennials/millennials-burnt-by-convention-now-challenging-it/

I've read a lot of articles about how to manage Millennials, but the key is to understand that after being burnt by convention they're now challenging it

Address

New York, NY

Telephone

(646) 736-2657

Website

http://www.bashkigeneration.com/

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