06/09/2021
So you have an idea, now what.
Here is a secret I want to share with you : technology is not a solution it is a tool! A tool which helps you create a vessel. But the most important part is not the vessel , but what is inside. Let it sink.
You can build a glorious website or a magnificent app with an appealing design, but if algorithm does not work or you haven’t defined your customer needs it would not shine.
🤷🏻🤷🏼♂️🤷🏽♀️-Ok, Katya, I got it. We don’t need just the vessel, but how do we test our idea?
💁🏻♀️-You actually perform the test using the tools that already exist. Here is how, let technology work for you:
1. You want to survey people. Use 📌Google Forms. It is a simple tool that is attached to your gmail account. Send surveys directly or drop a link in your bio in instagram, post it on your twitter, etc.
2. You need a way to analyse results of the survey: use 📌Google Sheets - export your Google Form answers into Google sheet and you can share it with your business partners, when the new survey is filled it will automatically get into your file where you can read it, sort it out, analyze , add notes, etc.
3. You have collected the information about your customers, categorized it and want to send the answers, customized tips, information back - use 📌Mailchimp. Create several letters for each group of potential customers, add recipients and hit send. Now you can see all the data about the way people interact with what you sent out, open rate, click through rate and if you add action items inside the letter you might get some additional questions, requests.
🖌🖌🖌 Swipe right to the the case study: 🖌🖌🖌